The International Biometric and Identification Association released a paper that proposes best practices for use of facial recognition in consumer applications.

While the new consumer and commercial applications of face detection and face recognition technologies – such as social media and digital signage – can be positive and beneficial to consumers, they must be deployed with utmost sensitivity to the privacy of the consumer and general public, according to IBIA and Joseph Atick. Atick is one of the original inventors of face recognition technology and is vice chairman at the IBIA.

Viv.ie, a start-up located in Ireland working on face recognition technology, announced it is finishing a new type of facial recognition technology that does away with a number of the security pitfalls current facial recognition technology is commonly guilty of, according to a Sydney Morning Herald article.