News and insight into biometric identification and authentication

Ideco running campaign to raise biometric awareness

Tuesday, July 20, 2010

Ideco Group, a South African-based developer of biometric technology, has begun a campaign with the intention of raising awareness of biometric technology as well as the benefits of its use, specifically focusing on economic crime prevention such as in cases of identity fraud, insider fraud and shared identities.

Besides educating people on the positive benefits of biometrics, the campaign also focuses on the flaws in a system that uses PINs, passwords or cards for personal identity authentication.


Vhonani Mufamadi, Ideco’s CEO, maintains that biometric technology is a major option to assuage some of the financial woes tied to less reliable identity systems citing research by the U.S. Association of Certified Fraud Examiners estimate of global losses from cases of insider fraud at $2.9 trillion annually. The specific result from switching to a biometric authentication system that Ideco is pushing is the end of unauthorized access to computer systems, sensitive data and subsequent data loss. [end] 

South African-based biometric firm Ideco revealed in its year-end results that it scored three contracts to provide biometric solutions, reports Business Day.

Ideco is working on Namibia’s driver’s license project and supplying Gautrain smart cards to the Bombela Operating Company. Two of its new contracts involve biometric solutions for medical applications. The third will supply biometric readers to a financial institution for the purpose of client identification.

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Visa Europe France and its member banks are making Strasbourg France’s “second contactless payments capital,” following the successful deployment of the technology in Nice last year.

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Microsoft is requiring that all NFC-enabled PC’s and tablets running on the Windows 8 operating system be marked with a special NFC insignia, according to NFC Times.

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McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek.

Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments.

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Fraud prevention, authentication and transaction verification provider has joined “Get Safe Online,” a UK initiative that promotes safe and secure Internet use.

The program is a venture between the UK government, law enforcement, private enterprise and the public and aims to give free advice to individuals and small businesses to build their awareness and show them the tools for proper Internet safety and security.

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Coca-Cola, in partnership with media agency MEC, Clear Channel and Tapit, has launched an NFC-enabled poster campaign in Singapore for Fanta brand soft drinks.

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