You don't need to be Churchill to deliver a great story. We make coming up with compelling story arcs and powerful metaphors easy using a proven toolkit.
Imagery: how coaches inspire action.
A half-day masterclass on the approach great coaches use to craft compelling images and stories that inspire action.
Harness the power of emotion in your storytelling
When leaders are looking to inspire action there are two communication imperatives: provide clarity and spark motivation. In service of being clear, however, leaders often ignore the crucial role that emotion plays in inspiring action.
Tapping into imagination – the literal painting of pictures in the mind’s eye – provides both clarity AND motivation. Imagery is an essential tool used by elite coaches and exceptional communications of all stripes because they recognize that real change doesn’t come from information and analysis but rather emotion and imagination.
In this half-day program, you’ll work through a real-life challenge to practice a practical and repeatable process for diagnosing your emotional goals in communication and then crafting compelling stories and images that inspire action.
Participants have the opportunity to:
- Increase the effectiveness of their communication
- Translate business language into images that will resonate with people and build their confidence and enthusiasm to address the challenges they face
- Leverage imagery to translate their specific message into a compelling format that draws on emotion to build commitment.
Meet the facilitators
Karyn is an Olympic figure skater with a Master's Degree in psychology and adult education - and boundless enthusiasm. Learn more
Dane is the CEO of Third Factor, teaches in the MBA and EMBA at Queen's, and writes broadly on resilience, collaboration and leadership. Learn more
Melissa is an innovation expert with 20 years of experience at the intersection of design and business. Learn more