Imagery: how coaches inspire action.

A half-day masterclass on the approach great coaches use to craft compelling images and stories that inspire action.


You don't need to be Churchill to deliver a great story. We make coming up with compelling story arcs and powerful metaphors easy using a proven toolkit.

Learning that sticks

Participants work though a real business challenge and emerge with a compelling story arc that will hit both head and heart to motivate change.


Rooted in our work with over 50 medal-winning coaches - all of whom are masters of imagination and story-telling.

Harness the power of emotion in your storytelling

When leaders are looking to inspire action there are two communication imperatives: provide clarity and spark motivation. In service of being clear, however, leaders often ignore the crucial role that emotion plays in inspiring action.


Tapping into imagination – the literal painting of pictures in the mind’s eye – provides both clarity AND motivation. Imagery is an essential tool used by elite coaches and exceptional communications of all stripes because they recognize that real change doesn’t come from information and analysis but rather emotion and imagination.


In this half-day program, you’ll work through a real-life challenge to practice a practical and repeatable process for diagnosing your emotional goals in communication and then crafting compelling stories and images that inspire action.

Participants have the opportunity to:

  • Increase the effectiveness of their communication
  • Translate business language into images that will resonate with people and build their confidence and enthusiasm to address the challenges they face
  • Leverage imagery to translate their specific message into a compelling format that draws on emotion to build commitment.

Meet the facilitators

  • Karyn Garossino

    Karyn is an Olympic figure skater with a Master's Degree in psychology and adult education - and boundless enthusiasm. Learn more

  • Dane Jensen

    Dane is the CEO of Third Factor, teaches in the MBA and EMBA at Queen's, and writes broadly on resilience, collaboration and leadership. Learn more

  • Melissa Quinn

    Melissa is an innovation expert with 20 years of experience at the intersection of design and business. Learn more

Our perspectives

NEW: Coaching reimagined for the next decade of leaders. Explore 3x4 Coaching.