Our work at Third Factor takes us to situations like international competitions where people can experience extreme disappointment and failure. In these situations, it’s the coach’s job to help the athlete work through their negative feelings – but it’s ultimately up to the performer what they do about it.

Even though the people you coach may not be competing in world championships, they’re still vulnerable to setbacks. Missing a deadline, losing a major account, or even falling short of an important goal are all examples of disappointments in the business world that can cause negative emotions.

Like in sport, coaches in all arenas have an important role to play in helping their charges discern what the feelings are signaling, so they can transform them into something that serves their higher goals and aspirations as a person.

In our latest whitepaper, Sandra Stark explores the role of negative feelings in coaching and development, and offers strategies for coaching through tough times.

Click here to read the whitepaper.