For over 30 years, we've worked with organizations of all sizes to embed a culture of coaching. Our leadership development programs are designed to meet learners in-person, virtually, in blended learning journeys, or asynchronously so that everyone can learn to coach like the best.

Trusted by

  • 3x4 Coaching is one of the best leadership development experiences I have seen. It is at the heart of large programs that we deliver in some of the world’s leading energy, banking, and manufacturing companies and we consistently get exceptional feedback. The model is practical, grounded in both research and practice – and when it’s brought to life by Third Factor’s world-class facilitators, the results are transformational.

    David Hofmann

    Senior Associate Dean UNC Executive Development

  • From helping our clients learn about resilience, the power of pressure and agility by playing sledge hockey in the Rocky Mountains to helping our leaders become world-class coaches, Third Factor's faculty and programs are a driving force in influencing our culture. When I think of high performance, I think of Third Factor.

    Ryan Garrah

    President, Canada Emerson

  • At Queen’s Executive Education, our ultimate goal is our clients’ success. Third Factor has been a major contributor to that mission for decades, and 3x4 Coaching represents another important step forward for our already world-renowned management education programs.

    David Sculthorpe

    Executive Director Smith School of Business


Our coaching approach is rooted in work with 50+ Olympic medal-winning coaches, is embedded in the team-based MBA and EMBA programs at Queen's Smith School of Business, and has been embraced by over 30,000 leaders.


Coaching can be a 30 second piece of feedback or a 45-minute 1:1 discussion. Our practical set of tools gives people the ability to seize every coaching opportunity by deploying the right approach at the right moment.

Taught by the best

Our faculty are true experts - not talking heads - and are joined in every program by guest appearances from our extensive network of Olympic medal-winning coaches and athletes.

Our experts

  • Peggy Baumgartner

    Peggy Baumgartner is a respected educator, thought leader and coach who has facilitated the development of top performers in business and sport for over 25 years. Learn more

  • Peter Jensen

    Peter is a veteran of 10 Olympic Games, author of 3 best-selling books, and a renowned innovator. Learn more

  • Garry Watanabe

    Garry Watanabe is an expert on coaching and performance psychology with a wealth of experience working under the peak of pressure in both business and sport. Learn more

  • Cyndie Flett

    Cyndie Flett is a successful leader of world-class teams in high-performance sport and business, and a leading expert on coaching. Learn more

  • Karyn Garossino

    Karyn is an Olympic figure skater with a Master's Degree in psychology and adult education - and boundless enthusiasm. Learn more

  • Jacques Charuest

    Jacques Charuest has thirty years of Human Resources experience, working with, and for, organizations of all shapes and sizes. Learn more

  • Dane Jensen

    Dane is the CEO of Third Factor, an acclaimed speaker, instructor at the University of North Carolina, and a regular contributor to Harvard Business Review. Learn more

  • Sandra Stark

    Sandra co-founded Third Factor with Peter Jensen and her hand is in all that we offer. Learn more

Our Perspectives