When Reading Nonverbal Cues, the Trigger and the Reason Are Not the Same Thing
Research from Dr. Paul Ekman, the psychologist behind the Facial Action Coding System (FACS), identifies seven universal emotions that we can read on the human face across cultures: anger, disgust, surprise, fear, contempt, sadness, and happiness. Each of these emotions has a universal trigger. Anger is triggered by the obstruction of a goal. Sadness comes from the loss of something we value: a job, our credibility, or an opportunity. Fear comes from a perceived threat. These triggers are reliable enough that behavioural analysts, credibility experts, and coaches use them as a framework for understanding what someone might be experiencing. But here’s what that research doesn’t tell you: why someone is feeling this emotion right now. Why is the person crossing their arms in your meeting? They could be angry because your idea threatens a project they’ve spent months building. They could be sad because you just reminded them of a missed opportunity. Their shoulder could be sore. They could have gotten a text from their vet this morning about their pet and be carrying grief they have nowhere to put. Or they might love what you’re saying and be comforting themselves because they wish they’d known it sooner. They might also just be cold! Physical reactions to emotions do tell you something. They just don’t tell you everything. And when we assume they do, we risk getting it wrong.Single Nonverbal Cues Are Routinely Misread, Even by Experienced Leaders
The crossed arms example isn’t hypothetical. It’s one of the most misread nonverbal cues in professional settings, largely because people feel so certain what it means. We’ve absorbed a cultural shorthand: arms crossed equals closed, resistant, defensive. But a self-hug (which is what crossing your arms actually is) is often a self-soothing response. We do it when we need comfort, when we’re processing something, or when we’re cold. Sometimes it can even signal confidence: I don’t need to open myself up to you. You need what I have. Other times, it may simply mean someone is deep in thought, taking in what you’re saying. Eye contact is another commonly misread nonverbal cue. Conventional wisdom says people avoid eye contact when they’re lying. Research suggests the opposite may be true. Skilled deceivers sometimes use more eye contact, watching your reaction carefully to calibrate their story. Meanwhile, someone avoiding your gaze might be doing so because they feel shame, they’re overstimulated, neurodiverse, or anxious for reasons that have nothing to do with you. A single cue tells you almost nothing. Behavioural analysts look for a cluster: multiple changes that deviate from what’s normal for that person. Not one crossed arm or one averted glance, but a constellation of variations that together suggest something worth paying attention to. That’s not because those cues clearly reveal what someone is experiencing. Instead, they signal that it’s time to ask questions and better understand what the person is experiencing in that moment.Why Baseline Is the Key to Reading Nonverbal Cues Accurately
This is where relationships matter. The better you know someone, the more useful nonverbal cues become. That’s not because you know what they mean, but because you know what’s different from that person’s normal, or baseline, behaviour. One example: an engineering supervisor with a prominent eye twitch. His team learned quickly that the twitch was simply part of who he was. It was his baseline, constant and unremarkable. What they eventually noticed was that when things weren’t going well, the twitch stopped. That departure from his norm became a meaningful signal. Not because they knew what was wrong, but because they knew something was wrong. That’s the distinction worth making. A variation from baseline is an invitation to ask a question, not a conclusion to jump to. It tells you something may be happening, not what that something is. Cultural, demographic, and individual differences matter here, too. Someone who grew up in a culture where sustained eye contact is considered disrespectful or confrontational will behave differently from someone for whom it’s expected. Someone who fidgets constantly isn’t displaying anxiety. That just may be how they regulate. Or it could be something else entirely. Learning someone’s baseline is an ongoing process, and it pays off most when a conversation is at its toughest.How Coaches Can Use Nonverbal Cues to Have Better Conversations
It’s easy during difficult conversations (giving feedback, talking about performance, or managing up) to make assumptions about why the other person is reacting the way they are. Their face flushes and you think: they’re angry at me. They go quiet and you think: I’ve lost them. They cross their arms and you think: they’re shutting down. Knowing that emotional triggers are universal and that a single nonverbal cue can have a dozen different causes gives you somewhere else to put your attention. Instead of monitoring yourself through their reactions, try becoming genuinely curious about them:- What are they experiencing?
- Where is it coming from?
- What does it mean for them?
This article draws on the work of Dr. Paul Ekman, the Emotional Intelligence Academy’s partnership with Manchester Metropolitan University, and former FBI investigator Joe Navarro.
Key Takeaways:
- A single nonverbal cue tells you almost nothing. Crossed arms, avoided eye contact, or a flushed face can mean a dozen different things — look for a cluster of changes, not one isolated signal.
- The trigger and the reason are not the same thing. Emotions like anger or sadness have universal triggers, but the specific reason behind someone’s reaction in the moment is almost never obvious.
- Baseline matters more than the cue itself. Knowing someone’s normal behaviour helps you notice meaningful deviations — it doesn’t tell you what those deviations mean.
- A variation from baseline is an invitation to ask, not a conclusion to jump to. Treat it as an opening for a neutral, curious question rather than a verdict.
- Curiosity is where coaching begins. Shift your attention from monitoring yourself through someone’s reaction to genuinely wondering what they’re experiencing and why.
Meet our expert: Monique Kavelaars, Director, Assessments & Team Coaching
“I know there’s a lot going on in people’s lives that I don’t see: personal challenges, cultural background, identity. How do I make space for that without making it awkward or overstepping?”
01. Get Curious About the Iceberg
You only ever see the tip. Don’t fill in the rest with guesses. I saw this most clearly when I was fencing at the World Cup. I was competing alongside a teammate from Algeria. It was Ramadan. She was fasting. That meant she had to be up before dawn to eat enough to carry her through the day – which could stretch to 12 hours if her results were good enough to keep her in the competition longer. To most of the room, she just looked a little quieter than usual and slower to warm up. A few competitors assumed she was having an off day. Our coach knew better, and so did the rest of us on her team. So we adjusted around her without making it a production: quieter check-ins, no unnecessary chatter before her matches, and extra time built into her breaks. Nobody outside our circle saw any of that. They just saw the tip of it, a fencer who seemed a little off. The rest – the fasting, the fatigue, the discipline it took to compete at that level while managing both – was entirely beneath the surface. This shows up in offices, too. If someone’s gone quieter lately, replies slower, seems distracted, don’t start with what you think is going on. (“You’re upset you didn’t get to lead the project.”) Ask something genuinely open instead: “I’ve noticed you’re a bit quieter lately. How are things landing for you this week?” You won’t get the full picture on the first question. But if you stay curious, you’ll be able to keep the conversation going until you actually start to understand what’s happening.02. Build Real Psychological Safety
Safety isn’t niceness. It isn’t a shield from accountability. It’s a pattern people can predict. The Swedish classroom built safety in the way that any team environment can. People admitted what they didn’t know without it costing them. (None of us knew the language, after all.) That’s what Harvard leadership professor Amy Edmondson calls psychological safety. It’s the belief that speaking up won’t get you punished or humiliated. Safety isn’t announced; it’s demonstrated. Naming your own mistake plainly (“I misjudged the timeline on the client deliverable last week. I should have flagged it two days earlier.”) teaches people more than any values deck. They calibrate their own willingness to take risks based on what leaders do, not what’s written on a wall.03. Balance Support and Accountability
Curiosity isn’t softness. It’s finding out what someone needs and still holding the line. Safety and standards aren’t a trade-off. They work as a pair. Without both, you get either comfort or anxiety, not real performance. When someone’s struggling to hit a deadline, keep the standard and the support as two separate moves. First, state the standard plainly: “This needs to ship Friday.” Then ask a separate question: “What would help you get there? More time, fewer meetings or something else?” Keeping those distinct means the bar doesn’t move; the support around it does. That’s what stops flexibility from quietly becoming a lowered standard. Nobody lowered the bar for my teammate at that World Cup. The standard never changed. What changed was the support around her, which allowed her to meet the standard. The iceberg doesn’t disappear because you ignore it either. It just keeps shaping what you see without you knowing why. Stay curious. Build safety as a pattern, not a policy. Coaching across differences isn’t about lowering standards. It’s about coaching the person who’s on your team.Key Takeaways:
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What you see is the tip of the iceberg. Ask open questions that leave room for an answer you didn’t expect, instead of filling gaps with assumptions.
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Safety is shown, not announced. Naming your own mistakes plainly teaches people more than any policy on the wall.
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Keep the standard and the support separate. Set the bar clearly, then ask what would help your team member meet it. The bar doesn’t move. The support does.
Why Coaching Conversation Styles Matter
We all have a “go-to” interpersonal style, often shaped by what has worked for us in the past. But effective leaders are flexible. They adjust their approach based on the person in front of them and what they are trying to achieve. At the centre of that flexibility are conversations. As leadership expert Susan Scott says, “The conversation is the relationship.” If you want stronger relationships and better performance, you need to be more intentional about how you have conversations. Below is a useful assessment tool to help you reflect on conversations you may want to have with a person or a team. The tool looks at five behavioural dimensions.Five Conversational Behaviours to Track
- Control: Do you tend to take control of the conversation or give control to the other person? Are you more likely to do most of the talking and give direction? Or do you prefer the other person to explain their thinking and share ideas?
- Pace: Do you tend to speed things up or slow things down? You may want a quick decision and have little interest in exploring feelings or options. Or you may prefer to discuss ideas carefully and think through possible problems before making a decision.
- Extroverted or Introverted: Are you energized by talking things through with others? Or do you prefer to think about an issue on your own before discussing it?
- Intellectual Expression: Do you quickly share your opinions and ideas? Or do you usually hold back your thoughts and listen first?
- Emotional Expression: Are you more likely to challenge ideas, criticize and say no? Or do you naturally express support, recognition and optimism?
Adjust Your Natural Coaching Conversation Style
The tool below can help you adjust your conversational style for different situations.* STEP 1: Assess Your Natural Style- First, think about your usual tendencies. Using the tool below, assess your natural style.
- Where do you normally fall on each scale when speaking with staff or team members?
- Now think about a specific leadership or coaching conversation. It could be one you are preparing for or one you had recently.
- Think about your goals, the timeline and the person involved. What style would increase your insight into this person’s behaviour and help them succeed?
- For example, if you want input and ideas from others, you may need to give up some control. You might ask open-ended questions, slow the conversation down and listen more carefully.
- On the other hand, if a quick decision is needed and you are dealing with someone who likes to overanalyze every possible problem, you may need to create urgency. In that case, you might take more control, make decisions faster, give direction and express optimism.
- The right style depends on what the person needs to improve and succeed. Go through the scales again choosing the ‘This situation’ tab. Drag the dot to the numbers that best reflect the coaching conversation style you think will produce the best outcome for this person in this situation
- Once you have done that hit the ‘Compare’ tab to see where there may be gaps between your natural tendencies and what you believe would be the best approach for coaching this person in this situation.
Think About Your Impact
As a coach, it is important to think about both your impact and your goals for the person you are coaching. It helps to ask yourself what you want the other person to gain from the conversation. Keep in mind that your natural tendencies often become stronger during important or stressful conversations. Before a high-stakes discussion, especially one connected to a person’s development, take time to reflect on your style using the scales above. You may decide to adjust your approach depending on your goal. Are you trying to teach a new skill? Mentor someone through office politics? Gain insight by listening and asking questions? Or confront a behaviour that needs to change? Different goals require different coaching conversation styles.Learning From Difficult Conversations
In our workshops, we ask participants to think about a conversation that did not go well. We ask them to score themselves on each scale based on what happened in that conversation and how they behaved, and then reflect on what they might do differently if they had another chance. One participant chose a conversation that had quickly gone off track. The employee had failed to share important information that would have changed the project timeline. The employee was talented but junior, introverted, and not naturally expressive. They rarely shared ideas unless someone asked them directly. In this case, no one asked. What would have been the best coaching style for this employee? What numbers would you circle on the scales? And how closely would that approach match your natural style? The supervisor’s normal style was high control, fast-paced, highly expressive and somewhat critical, with lower levels of positive reinforcement. The supervisor entered the conversation feeling frustrated and reactive. His goal, he believed, was to understand why the employee remained silent and to coach them on the importance of sharing information and ideas with teammates, even when not asked. Those were important coaching goals. Unfortunately, because he was upset, the manager became highly controlling, highly expressive and highly critical during the discussion. Later, he realized he had handled the conversation poorly. Given this employee’s profile – talented, junior, introverted, and non-expressive – the manager needed to dial down his need for control, slow the conversation down, and build the employee’s self-awareness by asking clarifying questions. He should also have listened non-judgmentally, asked how he could help in the future, and worked on strategies for the employee to use when feeling this kind of pressure in a more senior group. The goal: help the employee see the value in speaking up for themselves and for the team. It was a great opportunity to teach leadership skills, recognize the knowledge the employee held, and build confidence. When you are working with a valuable employee over the long term, trust and respect matter. Difficult moments are often when those qualities are tested most. It helps to identify small, specific adjustments that can improve your effectiveness as a leader and coach while still getting the job done. Often, this requires conscious effort and clear focus during the conversation. This conversational scale can be a great assist in planning the conversation. Good conversations are the vehicle through which good coaching travels.Key Takeaways:
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Your default style isn’t always the right style. Comfort isn’t the goal; what the person or situation needs is.
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Confidence and competence are built differently. A team member who lacks confidence doesn’t need to be told to speak up. They need low-pressure chances to be seen.
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Five dimensions shape every coaching conversation: control, pace, energy, expression, and tone. Naming where you sit, and where the moment calls for you to sit, is what makes a conversation intentional.
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Your natural style gets stronger under pressure, not weaker. It’s easy to default to your natual style in the exact moment that calls for the opposite.
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The conversation is the relationship. Small, deliberate adjustments, not big gestures, build the trust that difficult moments test.
Meet our expert: Peggy Baumgartner, Chief Learning Officer

“How Do I Keep My Team Focused and Engaged When Change Won’t Stop And We Are at Capacity?”
Building, maintaining, and deepening relationships
The deeper your connection with your team, the greater your influence. That relationship is the pipeline through which all communication flows. If that pipeline is clogged or doesn’t exist, it means that when you need strong communication the most, it won’t happen. Which brings me to energy. We often frame the feeling of being overwhelmed as a time management problem. And so we ask ourselves: Where do I find additional time? But many leaders are already great at time management, and that question won’t get you far. The better question is: Where can I find the energy? Pay attention as you move through your day. When does time seem to fly? What fills you up? What are your strengths? You will have far more energy working on things you feel you do well, and it’s remarkable how much gets done when energy is high and how little when it’s depleted. And this isn’t just about you. A big part of your job right now is making sure your people have the energy to do what they need to do. They need to believe in themselves and believe they have the trust and relationship with the person who matters most to them: their leader. And finally, when things do get hard, here is the one habit worth picking up: Stop listening to yourself and start talking to yourself. During hard times, the inner critic gets loud. This is so hard. I’m not on top of things. I can’t do this. The best performers don’t silence that voice by ignoring it. They pause and ask: Is it true? Yes, work is often hard. But does hard mean you’re not good at it? No. It might mean a task is new or difficult. It might mean you’re doing something no one has figured out yet. Get clear on what’s actually true and lead from there.Sustainable leadership for the long haul
Leading through relentless change is genuinely hard. And somewhere in the middle of keeping your team focused, your strategy on track, and your organization moving, it is easy to forget that you are also a person who needs to take care of themselves. The most effective leaders right now are not the ones who have it all figured out. They are the ones who stay honest with themselves, invest in the relationships that matter, manage their energy with the same intention they bring to their calendar, and extend to themselves the same patience and encouragement they would offer anyone on their team. Change will keep coming. The question is not whether you can outrun it. The question is whether you are leading in a way that is sustainable for you and the people counting on you. Be kind to yourself. That is not soft advice. It is how you stay in the game.This question and answer are adapted from a webinar hosted by Queen’s Executive Education featuring a panel led by Dr. Laurence Ashworth (Chair of Queen’s Executive Education), and panelists Peggy Baumgartner (Chief Learning Officer, Third Factor), Dr. Julian Barling (Smith School of Business Professor and Borden Chair of Leadership), and Dr. Lobna Chérif (Royal Military College’s Chair in Resilience). To watch the full Queen’s Executive Education Webinar, click this link.
Key Takeaways:
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Vulnerability is a leadership tool, not a weakness. When leaders model honesty about what they’re experiencing, they give their teams permission to do the same.
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Overwhelm is an energy problem, not a time management problem. Ask where you can find energy, not where you can find more hours.
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Relationships are your pipeline. The deeper your connection with your people, the more effectively communication flows when it matters most.
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Stop listening to yourself and start talking to yourself. When the inner critic gets loud, pause and ask: is it true? Get clear on what’s actually true, and lead from there.
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Sustainable leadership requires caring for yourself, not just your team. The leaders who last are the ones who manage their own energy with the same intention they bring to everything else.
In this research-rich, highly readable book, Duhigg argues that every conversation is one of three things: a practical discussion about what something means, an emotional exchange about how we feel, or a social conversation about who we are to each other. Most miscommunications happen because people are having different conversations simultaneously without realizing it. You think you’re solving a problem. The other person needs to feel heard first. What I enjoyed about this book is that it shows us how to move beneath the surface topic to the more meaningful subject underneath. That’s where connection happens. And connection is where coaching happens, and change becomes possible. Duhigg does an amazing job by introducing research from neuroscience, psychology, FBI interrogation techniques, and marriage counselling to bring the topic to life. It’s an enjoyable read with some great insights you can apply at both work and home.
My selection for the summer reading list is “Digital Minimalism” by Cal Newport. Newport argues that technology is genuinely useful, but some of the apps and platforms we use daily are built to distract us and consume as much of our time as possible. Digital minimalism is the philosophy that we should intentionally and aggressively curate our digital lives, favouring a small number of carefully chosen tools that strongly support the things we value, and letting go of everything else. He suggests a 30-day digital declutter – completely stepping away from optional technology, then reintroducing it slowly with fresh eyes. This is to reveal what was actually useful versus what was just habit, mindless, or quietly draining our time. With that reclaimed time, Newport encourages solitude, real-world connection with friends and family, and pursuing high-quality leisure that leaves you genuinely fulfilled. I haven’t completed the full declutter myself (yet), but the book still shifted how I think. I’ve nearly eliminated mindless scrolling and started being much more intentional about when and why I pick up my phone. It’s a worthwhile read for anyone looking to be a little more intentional about how they spend their time.
“Pachinko” follows four generations of a Korean family, beginning in early 20th-century Korea and unfolding across decades in Japan. It’s a deeply human story about identity, sacrifice, belonging, and what we inherit from those who came before us. I selected it for my HMBC (see below) because most of the wartime history I’d encountered hadn’t centred on Korean or Japanese perspectives, and this book filled that gap. I especially recommend the audiobook. It’s narrated by Sandra Oh, who brings an authenticity and warmth to the story. As a Canadian, there’s something extra delightful about hearing a familiar voice carry these characters, and her rendering of the Korean and Japanese names and dialogue gives you a feel of the language that you can’t get from reading. (Side note: Some readers of our Third Factor newsletter might be interested in my Hockey Mom Book Club selections in the last year: Demon Copperhead, The Women, Homegoing, A Town Like Alice, The Nightingale, Fourth Wing, Pachinko, My Friends, Remarkably Bright Creatures.)
I turn to fiction as an escape; however, I don’t veer far from reality. In fact, I love a book that touches my heart, makes me reflect and shines a light on humanity – something I’m deeply interested in understanding better. Greenwood by Michael Christie was a bull’s-eye for me. At its core, this is a book about our interconnectedness with one another, with nature and across time. With beautiful descriptive writing about our West Coast, this is a family saga that highlights different personalities and priorities, commitments and secrets, loves and loyalties, protection and consumption. From a successful lumberman in the 1930’s to a world almost devoid of trees, our relationship to nature is explored. This is a story of Canada and how important our relative perspectives are. This is a story of resilience, and more importantly, one of hope.
I stumbled upon David Sedaris through podcasts, and his wit, sharpness and self-awareness quickly made him a favourite. “Let’s Explore Diabetes with Owls” is a collection of essays that is laugh-out-loud funny, blended with sharp reflections on everyday life. He has a unique ability to turn ordinary experiences like travel mishaps, family dynamics and cultural quirks into moments that are both entertaining and surprisingly moving. His storytelling is the kind that makes you want to read passages out loud to whoever’s around you, and it’s easy to pick up for a quick chapter while still walking away with something that sticks. This collection has a nice balance between humour and heart. It’s great for plane reading, when you have only a bit of time and want a quick read that gives you a good chuckle. It’s also perfect for a lazy summer afternoon by the pool. It’s a great pick for anyone who has ever found humour to be the best way through life. Sedaris’s stories have a way of delivering genuine laughs and they offer the perfect break from reality.
“Thunderstruck” is one of those fantastic non-fiction books that reads like a gripping thriller while educating at the same time. It is simultaneously a fascinating narrative history of Marconi’s invention of wireless radio and a character study of one of history’s more unlikely murder suspects – an unassuming doctor at the heart of a case that gripped an England still in the shadow of Jack the Ripper. These two seemingly unrelated stories come together on a ship steaming across the Atlantic with both a wanted fugitive and a wireless radio on board. Gripping and enlightening stuff.
This book is about love, kindness, and hope. It is a simple, easy read that will have you laughing out loud in places. It’s about a 100-year-old former baseball player who befriends a young boy in need of a heart transplant and helps him fulfill his list of five wishes. It is a heartwarming story, and you will fall in love with the characters. It definitely qualifies as a great summer read. You may get dragged away from it for short periods of time, but I assure you, it will pull you back.
I picked up “Talk” thinking it would give me a few new tools for my coaching toolkit. What I didn’t expect was how often I’d catch myself thinking about it at the dinner table and in the middle of tough conversations I’d been putting off. Alison Wood Brooks is a Harvard Business School professor whose research has been published in journals like Psychological Science, but the book itself reads like a smart friend telling you what she’s figured out. She organizes everything around a simple framework: Topics, Asking, Levity, and Kindness. Each one sounds obvious until you actually try to do it well. The section on asking follow-up questions stuck with me the most. It turns out the small move of asking one more question is one of the most powerful ways to make someone feel heard, and most of us do it far less than we think. If your work or your relationships depend on the quality of your conversations, this is a warm, useful, and quietly humbling read for the summer.
If you’re looking for the perfect companion for a long summer drive or some well-deserved downtime, I highly recommend listening to the audiobook written and narrated by Al Pacino himself. It feels like you’re sitting next to one of the greatest stage and screen actors while he just talks to you. What makes “Sonny Boy” especially compelling as an audiobook is its storytelling texture. Whether you’re a lifelong Pacino fan or simply someone who appreciates a beautifully told life story, “Sonny Boy” is a listen that will stay with you long after the final chapter, especially if you can find the time to relax, listen and let him do the talking.
Incredibly irreverent and very funny. Authored by a great comedy writer. Janetti shares his opinions, experiences, and life’s irritants in a hilarious series of vignettes from his own life. All true. To quote one reviewer: “…it is the literary equivalent of a night out with your funniest friend that you wish would never end.” Unfortunately, it is a quick read. Razor-sharp wit, pithy and profane – just some of the adjectives used to describe it. All the readers in my family read it. All loved it.
Ever since encountering Eliyahu Goldratt’s classic “The Goal,” I’ve been fascinated by the idea that bottlenecks aren’t problems to be solved, but rather, leverage points hiding in plain sight. Recent disruptions – the Strait of Hormuz, microchip shortages, the scramble for data centre energy – have put constraints back at the centre of every strategic conversation. Epstein flips the conventional wisdom. Instead of viewing constraints as obstacles to eliminate, he argues that the right constraints drive focus, creativity, and breakthrough. Dr. Seuss wrote one of the most beloved children’s books of all time after accepting a bet to use just 50 words. Freedom, as it turns out, can be the enemy of great work. And sometimes, effective leadership isn’t about removing all the friction. It’s about knowing which constraints to leave in place. If that tension feels familiar, this book is worth your time.
Summer’s a great time to try new things and while you’re enjoying other selections on this reading list, I’d recommend also exploring the rich history of culture and flavours of my father’s home – Palestine. Try something seasonal like Hindbeh – dandelion greens you can gather from your yard prepared with with caramelized onions and sumac; fattoush – a bright cucumber and tomato salad with toasted za’atar bread; or Palestine’s national dish, the hearty, savoury sumac chicken Mussakhran. You won’t be disappointed! And please support your local independent bookstore where you can.
The people she most enjoys working with challenge each other, hold different views and are willing to have tough conversations. Working through those moments brings people together rather than pulling them apart, she says. In other words, great collaboration isn’t about avoiding tension or making things feel smooth. It’s about how people handle the tension that’s already there. The difference between good and great collaborators shows up in what they focus on – especially when things get hard.“95 per cent of people believe they are better at collaboration than others. Almost no one thinks they are the problem.”
Do We Have the Right People?
When collaboration becomes challenging, leaders often ask themselves, “Do we have the right team mix? The right skills and personalities? Are roles clear?” These seem like fair questions, but research suggests they don’t tell us much. In 2012, Google ran one of the most rigorous team studies ever conducted. Project Aristotle studied 180 teams to determine which mix of people produced the best results. The outcome: there was no clear link between team composition and performance. It didn’t matter whether people had similar or different personalities, or whether they were friends or strangers. None of it predicted success. Google concluded that who is on a team matters far less than how the team works together. That shifts the question from Who do we have? to What happens between them? After more than a year of research, Project Aristotle found that group norms – not individual talent or personality – drive team effectiveness. Two norms matter most. The first is psychological safety. Team members need to feel safe to speak up, take risks, admit mistakes and challenge ideas without fear of embarrassment or punishment. Without it, individual intelligence never becomes collective intelligence because people stay silent. The second is conversational equity. Put simply, everyone gets to speak. Meetings don’t default to the loudest or most senior voice. Instead, people notice who hasn’t spoken and invite them in. High-performance collaboration, it turns out, depends on who speaks, who listens and what happens when things go wrong – not who’s in the room.From “I” Gaps to “We” Gaps
This is where Third Factor’s survey of 164 leaders adds something useful. When we asked strong collaborators what skills they wanted to build, they pointed to skills that connect people – listening more deeply, creating clarity, building alignment and understanding others’ needs. They focused on the space between people. We called these “We gaps.” When we asked weaker collaborators the same question, their focus shifted inward. They wanted to speak up more, present ideas more clearly, build confidence and overcome shyness. These were “I gaps.”You’ve likely seen both in meetings. The person in “I gap” mode quietly rehearses what they’ll say while someone else is talking. They’re focused on their own next move. The person in “We gap” mode is curious about what hasn’t been said. They track the energy in the room and notice who hasn’t spoken. When they do speak, they ask questions that bring others in, not questions that make them look smart. This distinction is at the heart of what makes a great collaborator. It’s not about having the most to say, it’s about paying attention to what the group needs.“The person in “We gap” mode is curious about what hasn’t been said. They track the energy in the room and notice who hasn’t spoken. When they do speak, they ask questions that bring others in, not questions that make them look smart.”
What Great Collaborators Do Differently
The shift from “I gaps” to “We gaps” separates great collaborators from good ones. When teams struggle, strong collaborators don’t look for more influence for themselves. They work to strengthen the relationships, systems and habits that help the group perform. To see how this plays out, I often think back to Tracy Wilson. She told me about two Olympic skating champions she coaches. At the end of practice, neither leaves right away. Instead, they stay and fill in the ice divots together. These are athletes at the peak of individual performance, each competing for the same gold medal. Still, they choose to take care of each other and their shared environment. As Tracy explains, top performers push, inspire and learn from each other. They believe that they were better because of each other, because this is the culture that has been created. Great collaborators think the same way. They spot pressure points early and work together to address them before they grow. Another coach I spoke with made a similar point. Mel Davidson, one of Canada’s most decorated hockey coaches, helped the national women’s team win four Olympic gold medals and one silver medal. One of the tough challenges her teams face is final cuts. Olympic Hockey teams rely on alternates – players who put their lives on hold, do all the work required to be ready for the Olympics, but unless a teammate gets hurt, will not play and will not win a medal. Early on, Mel told players what she expected from alternates. The message didn’t land. So she changed her approach. Long before final cuts, she brought the team together and asked: What do you expect from alternates? How should they act? She stopped asking players to meet her standard and asked them to define their own. And it worked. By shifting from “What do I expect of you?” to “What do we expect of each other?” the team did the work together. Mel created the conditions to build a shared clarity on expectations. [Note: This dynamic of creating accountability through shared expectations can be further explored in Great Leaders Make Accountability Feel Like a Team Sport].Trust Accelerates Everything
Scott Vicary is a senior executive I’ve worked with for nearly 20 years. Every time he steps into a new role, he runs a team kickoff focused on alignment and trust. What sets him apart is that he doesn’t hand the team a set of values. He asks them to create it together. As he told me, “They need to feel like they own it. They created it. They’ve got some sort of piece of it they can take with them. When the team creates the values and approach, they carry weight. When they’re handed down, they’re just words.” Scott is also clear about what gets in the way. At a recent meeting, he said, “Just because you have roles that require other people to do things for you doesn’t mean those people will simply listen and comply. The only way we are going to drive innovation and change is if we build relationships based on trust and respect. Without trust and respect, there is no mutually willing effort. And without mutually willing effort, nothing truly innovative gets done.” Scott embodies what makes a great collaborator in senior leadership: he doesn’t treat trust as a soft idea. He treats it as the operating system for everything else.When collaboration breaks down, Scott focuses on the space between people, not the people themselves. He asks team members to put themselves in each other’s shoes and assume others are acting in the group’s best interest. In his experience, most issues start to resolve when people do this. After a recent kickoff, Scott sent a note that captured the “We gap” in plain terms: “Our success doesn’t rely only on our plans or expertise – it depends on how well we work with the groups around us. Trust accelerates everything.” He also defined what trust looks like: be clear, be consistent, communicate openly – especially when things get hard – assume positive intent and listen carefully under pressure. Scott shared one moment that stuck with him. After a series of wins, one of his managers was invited to breakfast with the board and asked what drove the results. The manager didn’t list his achievements. He said, “I have the support of my leadership and the support of all my peers.” Scott called that a small piece of gold. It shows what’s possible when people shift from mine to ours. That shift doesn’t happen by accident. It occurs when leaders focus on what happens between people, rather than on how individuals perform. The gap between good and great collaboration isn’t filled by better team members or by making things more comfortable. It’s filled by people who pay attention to what happens between them. That’s a shift we can all make.“That shift doesn’t happen by accident. It occurs when leaders focus on what happens between people, rather than on how individuals perform.”
Key Takeaways:
- You’re probably not as collaborative as you think. 95% of people believe they collaborate better than others. Almost no one thinks they’re the problem.
- Who’s in the room matters less than what happens between them. Team composition doesn’t predict success, group norms do. Psychological safety and conversational equity drive high performance.
- Great collaborators focus on “We gaps,” not “I gaps.” They pay attention to what the group needs — who hasn’t spoken, what’s unsaid, where tension is building — not their own next move.
- Effective collaboration isn’t comfortable, it’s purposeful. Great collaborators don’t avoid tension. They work through it, and that’s what builds stronger teams.
- Trust is the operating system, not a soft add-on. Clarity, consistency, and positive intent — focused on the space between people — accelerate everything else.
Meet our expert: Tracy Wilson, Olympic Figure Skater, Broadcaster & Third Factor Sport Advisor

Knowing how to support someone after failure is one of the hardest things a coach, leader, or mentor has to do. There is no rewind button. The moment has passed, the result is set, and the person in front of you is somewhere between devastated and numb. What do you do?“How do you support someone after failure, especially when the stakes are high and the moment has already passed?”
01. There is no one right way to respond
The first thing Tracy will tell you is that there is no script for this. Knowing how to support someone after failure starts with understanding who is in front of you and where they are emotionally before doing or saying anything else.02. Be present
In the immediate aftermath of a big failure, Tracy’s instinct is not to talk, it’s to listen. Or simply to be there.03. Help them find what else is true
Once the initial storm has passed, people often start telling themselves a catastrophic story: it’s over, I blew it, I’ll never recover. Tracy’s most consistent move is to gently challenge that narrative. Failure has a way of narrowing our vision, and part of a coach’s or leader’s job is to widen it again.04. Use hindsight and your own failures
One of Tracy’s most effective tools is perspective: using the person’s own past, and her own.05. Help break the spin
After a setback, people tend to replay it over and over. That loop can be hard to break. For anyone caught in that circular thinking, Tracy often recommends something simple.06. Hold the belief for them
Ultimately, Tracy’s message to anyone supporting someone after failure is one of belief in their resilience, even when they can’t access it themselves.Key Takeaways:
- There is no script. How to support someone after failure depends on who they are and where they are in the moment. Read the person before reaching for the playbook.
- Presence over prescription. In the immediate aftermath of failure, a calm, quiet presence is often more valuable than advice. Being comfortable sitting in discomfort is a leadership skill.
- Ask “what else is true?” Failure narrows vision. The role of a coach or leader is to gently widen it again – not by dismissing the pain, but by creating space for a more complete picture.
- Draw on your own failures. When leaders and coaches share their own setbacks, they signal that failure is survivable and that the path forward is real.
- Help break the spin. Writing things down can interrupt the circular thinking that often follows a high-stakes failure.
- Hold the belief for them. Sometimes people can’t access their own resilience. That’s when a coach or leader holds it for them, until they can hold it themselves.
Meet our expert: Christopher Farris Zabaneh, Associate Trainer

In almost every coaching program I run, someone raises the same issue: they direct their team members to do something – a task, a project, or something else. Everyone listens and nods. Then they go off and do something completely different from what was asked. They said they understood, but clearly they didn’t. Why does this happen? As leaders, we tend to assume the mistake belongs to the team. They didn’t execute correctly. But in many cases, the real problem is how the message was delivered and, therefore, understood. You could say it was lost in translation. Linguists have a term for this: “pragmatic misunderstanding.” It’s what happens when people interpret the same words differently based on context, assumptions, and experience. One reason this often happens is that, early in our careers, we start adopting “corporate speak.” We’re told to “be more strategic,” “show better judgment,” “support the team on this one,” or – one of my favourites – “get buy-in.” These phrases feel meaningful. They seem to carry weight. But they’re also vague, and they certainly don’t tell anyone what to do. So how can we solve pragmatic misunderstandings and offer clear direction that people will understand and follow every time? In the rest of this column, I’ll explain the mistakes leaders often make when conveying a message to the team, and how to avoid them.“Why does my team say they understand, but then do something different?”
The Concept-to-Behaviour Gap
Try this in your next team meeting: Ask everyone to write down their definition of the word “efficient.” Then have them read their answers out loud. If you’re lucky, a few responses will match. Usually, though, you’ll get almost as many different (albeit sometimes related) answers as you have people. That’s not a language problem – it’s a shared-meaning problem. This gap shows up often in office communications: in how leaders give direction, offer feedback, and coach people through performance issues. When we speak in concepts, we’re essentially asking people to match our exact interpretation – or to correctly guess what we mean. Some will guess right. Others won’t. And when they miss, we tend to label it a performance issue (their fault) when it’s really a communications issue (our problem).What Clear Communication Looks Like
How can we start improving communication? Consider these concept-heavy phrases that managers use all the time, alongside what they should say: “I need you to try harder on this project” becomes “I need you to block uninterrupted hours for this work and check in with me by Thursday if you think we’re going to miss the target.” “Be more patient with this person” becomes “When they bring you a problem, ask them two questions to understand where they’re coming from before you talk about solutions.” “I need your support on this one” becomes “I need you to share your position in the leadership meeting on Tuesday and back the recommendation when questions come in.” See how vague statements and corporate-speak can easily be misinterpreted? And how clear direction leaves almost no room for confusion? We know what we mean when we’re giving directions. But others may not. In each of the examples above, the intent is the same, but only the second version of each is clear and observable. You’re no longer asking people to interpret what you said. You’re showing them what to do.Define What You Mean In The Next Sentence
You don’t need to eliminate concepts from your communication entirely. They can be a useful starting point because they signal intent. The issue is stopping there. If you use a concept, follow it with specifics. A simple test can help determine if you’re being precise enough: Imagine three people with notepads listening to what you said. Would they all write down the same thing? If the answer is no, or even maybe, you’re not specific enough yet. Shifting from concept to behaviour takes practice, especially if you’ve been operating in corporate-speak for years. For example, telling an employee to “share your draft with the team for input before you finalize it” rather than asking them to “be more collaborative” can feel uncomfortable. You may feel like you’re over-explaining or being too direct. But you’re not. You’re being clear. The good news: Over time, this approach cuts confusion, reduces the need to redo work, and improves performance. It also sets a standard for your employees to follow. When people hear specific, observable language consistently from you, they will start to use it themselves. That’s when real clarity takes hold – and when what you mean and what you say is what gets done.Key Takeaways:
- Most communication-clarity problems in teams stem from concept-heavy language and assumed behaviours, not team performance issues.
- Concepts like “be more strategic” or “I need your support” require interpretation. Actionable behaviours don’t.
- It’s okay to speak in concepts as long as you follow them with specific, observable behaviour changes.
- The gap between what you think you said and what your team heard is usually invisible. Ask questions to clarify their understanding.
- When you consistently model specific, behavioural language, your team will start using it too.
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