Tools for Leaders
Meet PJ, the coach’s coach.
Scale your coaching culture with an always-on companion that helps leaders tackle every coaching conversation with confidence.
Scale a coaching culture across your organization, and measure it.
PJ is the ‘coach’s coach,’ an always-on companion who helps your leaders tackle coaching conversations large and small with confidence through better questions, stronger feedback, and on-going support and learning. Rooted in Third Factor’s industry-leading 3x4 Coaching model, PJ understands what great coaching looks like, role models it to managers, and helps them develop into strong coaches one conversation at a time.
PJ solves three common challenges
Turn what your leaders learn into how they coach every day.
Make learning stick
PJ keeps skills in practice after the workshop, so momentum doesn’t fade.
Coach with consistency
One shared 3x4 framework makes great coaching conversations repeatable.
See what’s working
Real-time insights show whether learning is being applied, and where it’s growing.
PJ is a coach, not a chatbot.
PJ doesn't give you answers. It asks the right questions because that's what great coaches do. Rooted in Third Factor's 3x4 Coaching Model, PJ guides your leaders through real coaching conversations that develop their own thinking, sharpen their skills, and build better habits over time.
Turning learning into doing
The best leadership programs don’t end when the workshop does. PJ supports every manager across your organization between sessions, helping them apply the 3x4 Coaching Model in the moments that matter most.
Prepare with confidence
Work through a tough conversation with PJ before you walk in.
Practice the skills
Rehearse feedback and coaching scenarios using the 3x4 Coaching Model.
Build the habit
Not a one-time event, but a daily practice, with regular nudges and check-ins.
Built around your team
PJ is highly personalized and gets smarter the more your leaders use it.
Tailored coaching profiles
Intelligent onboarding of team members that quickly helps leaders tailor their coaching to the individual.
Coach in every direction
Get PJ’s help while coaching direct reports, leaders, peers, and clients.
Bring in your real-world coaching
Add notes from your coaching conversations to PJ’s knowledge base, so its guidance reflects what’s actually happening with your team.
Learns from every conversation
PJ builds a dynamic knowledge base for each person from the conversations users have with it, making guidance more relevant over time.
Insights that drive impact
PJ doesn't just help you build a coaching culture. It helps you prove it.
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Real-time dashboards on coaching activity and trends
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Surface recurring development themes across your organization
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Identify culture carriers and coaching champions
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Quantify the ROI of your leadership development investment
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Inform future training with data on where people are growing — and where they need support
Our partners and impact
Built on 10,000+ coaching conversations. Informed by 35+ years of developing elite coaches across sport and business. And trusted by leading organizations committed to building high-performance coaching cultures.
I found PJ to be an effective partner in enhancing both efficiency and professionalism.
By inputting brief, high-level notes, I was able to quickly clarify my conversation objectives, as the tool challenged my assumptions and prompted deeper reflection. It functioned as a valuable “soundboard,” offering thoughtful, probing questions that helped me approach conversations with greater humility and intentionality.
I’ve found it really helpful, especially when it comes to putting the 3x4 training into practice.
PJ does a great job of keeping those concepts fresh in my mind and helps me apply them to real situations.
The origin of PJ
Peter Jensen, founder of 3x4 Coaching, spent more than 30 years helping coaches and leaders perform at their best. PJ was created to bring his coaching principles into a system teams can use every day.
Our 3x4 Coaching Clients
Why PJ?
Generic AI can talk about coaching. PJ is built on a proven model of it.
| Features | PJ | General-purpose AI | Other AI coaches |
|---|---|---|---|
| Built on the 3x4 Coaching Model | |||
| Profiles for each person a manager coaches | |||
| Learns from your real-world coaching notes | |||
| Dashboard tracks coaching behaviours, not just usage | |||
| Coaches through questions before giving advice | |||
| Reinforces the training your managers already completed |
Your data. Handled with care.
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SOC 2 (in progress)
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Encrypted at rest & in transit
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PIPEDA compliant
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Organizational data ownership
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Real-time dashboards on coaching activity and trends
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Surface recurring development themes across your organization
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Identify culture carriers and coaching champions
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Quantify the ROI of your leadership development investment
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Inform future training with data on where people are growing — and where they need support
Book a demo to see PJ in Action.
PJ turns learning into doing by supporting your teams to implement the 3X4 coaching model. Connect with our team to learn how you can bring PJ to your organization today.
