We all know that we need to move our training focus beyond simply acquiring knowledge; success in training is about the application of new knowledge and skills – it’s about behaviour change. Unfortunately, right now we are failing in this mission: only 10-20% of what people learn in a training session is transferred back to the workplace. The reason? Recent research shows us that there is a distinction between a ‘motivation to learn’ and a ‘motivation to transfer’, and while most organizations are good at tapping into the first source of motivation, the second is often left unaddressed.

Drawing on her 20+ years of experience in the corporate training world, Peggy Baumgartner debunks two common fallacies surrounding what it takes to tap into this ‘motivation to transfer’ – and highlight a strategy that we use at Third Factor to close the gap between learning and doing, and ensure successful application of the knowledge gained in learning events.

Click here to download the whitepaper.