Meet our expert: Tracy Wilson, Olympic Figure Skater, Broadcaster & Third Factor Sport Advisor
Tracy Wilson is an Olympic bronze medallist and one of Canada’s most respected figure skating coaches and broadcasters. Alongside her late partner Rob McCall, she won seven consecutive national titles and made history as the first Canadian ice dancers to reach the Olympic podium. Following her competitive career, Tracy coached world-class athletes including Olympic champions Yuzuru Hanyu and Javier Fernández, and became a trusted voice for audiences on CBC, NBC, and TSN. As a member of the Third Factor Sport Advisory Board, she brings invaluable perspective on the mindset and methods that help athletes thrive under pressure.
Knowing how to support someone after failure is one of the hardest things a coach, leader, or mentor has to do. There is no rewind button. The moment has passed, the result is set, and the person in front of you is somewhere between devastated and numb. What do you do?“How do you support someone after failure, especially when the stakes are high and the moment has already passed?”
At the recent Third Factor Client Appreciation Dinner in Toronto, Tracy Wilson was asked how she handles an athlete who has just fallen apart in a big moment. Her answer was honest, grounded in decades of experience in high-performance sport, and it applies just as much in the boardroom as it does on the ice.
Here are six principles drawn from that conversation.
01. There is no one right way to respond
The first thing Tracy will tell you is that there is no script for this. Knowing how to support someone after failure starts with understanding who is in front of you and where they are emotionally before doing or saying anything else.She acknowledges the complexity directly: “It does depend on the athlete. And at my age, watching what I’ve watched, sometimes these big failures can turn you around and get you going in a better direction. You learn things about yourself. If you can hang in there, it can shoot you right up.”
But she is equally clear-eyed about how difficult it is to communicate that truth in the moment. The insight that failure can become fuel is real, it just can’t always be delivered right away. The job isn’t to rush in with a lesson. It’s to figure out what this person needs, right now.
02. Be present
In the immediate aftermath of a big failure, Tracy’s instinct is not to talk, it’s to listen. Or simply to be there.“So then it’s really hearing them out. Asking questions, or actually being okay just to sit. And sometimes I have moments where you’re sitting with somebody and it is super uncomfortable, and you’re just focusing on your breath, because you just want to be there. You just want to be a calm presence.”
That phrase, “a calm presence” is worth pausing on. The temptation for coaches, leaders, and mentors is to fill silence with solutions. But in the immediate wake of failure, what most people need is not a fix. They need to feel that someone is with them in it.
03. Help them find what else is true
Once the initial storm has passed, people often start telling themselves a catastrophic story: it’s over, I blew it, I’ll never recover. Tracy’s most consistent move is to gently challenge that narrative. Failure has a way of narrowing our vision, and part of a coach’s or leader’s job is to widen it again.She pointed to a specific example: someone close to her who failed a major school medical exam by a single point and was convinced his path to medicine was over. Tracy’s role was to help him find a more complete picture of reality.
“It was just trying to help somebody find the truth, because oftentimes it’s exaggerated. When they said to themselves, “This is the worst thing. I can never do this now. It’s over.” And all I am really helping them find is what else is true.”
That simple question, “what else is true?” doesn’t dismiss the failure or minimize the pain. It creates a little space around the story, space where possibility can re-enter. It helps them remember what else is true about themselves: “I am knowledgeable. I am tenacious. I really care about this. I work really hard.” It works just as well in a performance review debrief as it does rinkside.
04. Use hindsight and your own failures
One of Tracy’s most effective tools is perspective: using the person’s own past, and her own.“The other thing I try to remind them of is hindsight. Have you seen this completely different in the past? And then I try to use examples of past failures I’ve had.”
There is something disarming about a coach or leader who has failed. It signals that failure is not disqualifying but part of the path. When Tracy draws on her own failings, she is not being humble. She is demonstrating that high performance and setback co-exist in every serious career – in sport and in business alike.
05. Help break the spin
After a setback, people tend to replay it over and over. That loop can be hard to break. For anyone caught in that circular thinking, Tracy often recommends something simple.“Sometimes journalling helps, just to sort of write it down. For me, that would get the spinning out.”
The goal isn’t deep reflection or insight, it’s simply to externalize what’s churning internally so it stops consuming all available bandwidth. For leaders supporting a team member after a setback, even encouraging someone to write down what happened can be enough to shift them out of the spiral.
06. Hold the belief for them
Ultimately, Tracy’s message to anyone supporting someone after failure is one of belief in their resilience, even when they can’t access it themselves.“You’re stronger than you know. Hang in there, and you’re gonna get to the good stuff.”
Alongside that: question the negativity. Ask whether the catastrophic narrative is actually true. Ask what else is true. Hold both. And when the person in front of you can’t find their own footing yet, your job is to stand on solid ground for them.
This article is part of Third Factor’s Story Behind the Story series, in which we unpack the stories behind both iconic and under-the-radar Olympic and Paralympic moments. In this feature, Third Factor Principal Trainer & Sport Lead Garry Watanabe speaks with Canadian bobsledder and High Performance Director Jesse Lumsden about a key idea: top performers don’t hope pressure will go well. They train for it long before it arrives.
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From the outside, Olympic bobsleigh looks like a pure power sport. Fans see explosive athletes sprint beside the sled, jump in cleanly, and race down the track at high speed. Races are decided by hundredths of a second. It seems like strength and speed decide everything.
But power alone isn’t enough. It must be applied with precision. The smallest mistake can cost a medal.
As High Performance Director of Bobsleigh Canada Skeleton, Jesse Lumsden is responsible for building an environment where athletes can use their power with precision. He prepared for this role through a wide range of experiences.
Lumsden was once a standout running back in the CFL. He later switched to bobsleigh and became a world champion and three-time Olympian. After retiring from sport, he spent four years working at a fast-growing fintech company before returning to high-performance sport. Today, he applies lessons from football, Olympic sport, and business.
For Lumsden, the biggest adjustment between football and bobsleigh was time. A football game lasts 60 minutes. A bobsleigh race can be won or lost in the first five seconds.
Those first seconds happen under maximum pressure, maximum expectation, and maximum physical arousal. Success isn’t just about power. It’s about helping athletes access that power by making pressure feel familiar.
Because pressure doesn’t break performance. Unfamiliar pressure does.
Key Takeaways:
- There is no script. How to support someone after failure depends on who they are and where they are in the moment. Read the person before reaching for the playbook.
- Presence over prescription. In the immediate aftermath of failure, a calm, quiet presence is often more valuable than advice. Being comfortable sitting in discomfort is a leadership skill.
- Ask “what else is true?” Failure narrows vision. The role of a coach or leader is to gently widen it again – not by dismissing the pain, but by creating space for a more complete picture.
- Draw on your own failures. When leaders and coaches share their own setbacks, they signal that failure is survivable and that the path forward is real.
- Help break the spin. Writing things down can interrupt the circular thinking that often follows a high-stakes failure.
- Hold the belief for them. Sometimes people can’t access their own resilience. That’s when a coach or leader holds it for them, until they can hold it themselves.
Behind the Scenes: When Effort Becomes the Problem
The start of a bobsleigh race creates a paradox. Athletes must be aggressive and explosive. But if they try to force the moment — if adrenaline turns into tension — they slow down. Timing slips. Co-ordination breaks down. The extra effort meant to improve performance actually hurts it. This became even clearer to Lumsden in Olympic sport. In professional football, games happen weekly. In the Olympics, pressure builds for four years toward one moment. That long buildup can either sharpen performance or overwhelm it. “If you’re not mentally prepared,” he explains, “if you haven’t done the work between the ears as much as you have in the gym, your mind is going to break before your body does.” The answer isn’t to remove pressure or hope it feels manageable. The answer is to make sure pressure never feels new.Lesson #1: Pressure Shouldn’t Be Saved for Game Day
In Olympic bobsleigh, the start is critical. A bad start can cost the race. It also happens in the most intense environment athletes face all year. If that intensity appears for the first time on race day, the nervous system reacts as if it’s under threat. Muscles tighten. Timing speeds up. Focus shifts from execution to survival.So teams train for it. “On the bobsleigh side, we manufacture adversity in our training environment,” Lumsden says. “We’ll throw metaphorical sticks in the spokes to see how people respond. We’ll put a hold on the track and turn the noise up really loud. Manufacturing some adversity in the training environment helps build that resilience.” Unexpected delays. Loud noise. Compressed timelines. Sudden changes. These are added on purpose. The goal isn’t to make practice harder just for the sake of it. The goal is to make high-pressure conditions feel normal. On competition day, the body recognizes the intensity. But instead of reacting to it, athletes focus on execution. So the real danger isn’t pressure. It’s surprise pressure. Listen to Jesse describe how pressure shouldn’t be saved for game day:“We’ll throw metaphorical sticks in the spokes to see how people respond… Manufacturing some adversity in the training environment helps build that resilience.”
Lesson #2: Manufacturing Adversity Builds Confidence
When pressure rises, confidence doesn’t come from positive thinking or motivation. It comes from evidence. Athletes need proof they can perform when things aren’t perfect. In high-performance sport, problems are guaranteed. Equipment fails. Schedules change. Mistakes happen. If athletes only train under perfect conditions, any disruption feels like a threat. Manufacturing adversity changes that, Lumsden says. “You do it not because it’s going to happen, but if it does, you’re more prepared … it becomes not a panic moment, but a moment of ‘I’ve been here. Let’s go do our job.’” When athletes practice amid noise, fatigue, uncertainty, and disruption, competition feels manageable. Emotions stay steadier. Decisions stay clear. Execution stays sharp. That’s real confidence. Not the belief that everything will go well, but the knowledge that you can perform even if it doesn’t. Listen to Jesse describe how manufacturing adversity builds confidence:Lesson #3: Optimal Performance Comes from Controlled Intensity
Under pressure, most people try to push harder. More effort. More urgency. More control. In bobsleigh, that backfires. The start of a race requires maximum power, but it also demands rhythm and coordination. When athletes tighten up or force the moment, their speed drops.The same thing happens in business and leadership. High-stakes moments often cause people to rush, over-control, or narrow their focus too much. They try to raise performance but end up lowering clarity instead. As Lumsden says: “If you’re not mentally prepared… your mind is going to break before your body does.” Elite performers learn to operate with high intensity and low tension. Aggressive but composed. Urgent but controlled. That ability doesn’t come from trying to relax in the moment. It comes from repeated exposure to pressure until the body learns how to stay loose at full speed. Listen to Jesse describe how optimal performance comes from contolled internsity:“If you’re not mentally prepared… your mind is going to break before your body does.”
Practical Tool: Manufacture Adversity
One of the most useful lessons from Jesse Lumsden’s experience is simple: Don’t wait for high pressure to show up. Introduce it on purpose. Manufacturing adversity means building controlled challenges into your preparation. Instead of always practicing in calm, predictable settings, recreate the stress you might face later. For example:- Rehearse with background noise or interruptions to strengthen focus
- Shorten preparation time to simulate urgency
- Ask a colleague to introduce unexpected questions or changes
- Practice recovering from mistakes instead of stopping
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Start With Mindset. Then Respond.
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Prevent Isolation.
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Create A Culture Of Feedback.
01. Start With Mindset. Then Respond.
Nobel-prize-winning psychologist Daniel Kahneman observed something deeply human about surprise. When unexpected events occur, people tend to believe the lesson is that they now know what to do in similar circumstances in the future. We assume the mistake was a lack of information or insight. But this is the wrong conclusion. The real lesson is that the future is inherently surprising. No matter how prepared we are, some events will catch us off guard. That realization changes everything. When leaders shift from asking, “How did we miss this?” to saying, “Of course something unexpected happened,” they build resilience in their teams. They create space for response instead of reaction.Jocko Willink, a former U.S. Navy SEAL commander, trains his teams to respond to setbacks with a single word: “Good.” If a mission is delayed, good — there is more time to prepare. If resources are reduced, good — it forces simplification. “Good” is not meant to dismiss difficulty. It is meant to redirect energy toward action. Serial entrepreneur Brad Jacobs learned a similar lesson in his twenties. When he once presented his mentor, Ludwig Jesselson, with a long list of business problems, Jesselson responded bluntly: “If you want to succeed in business, you must get used to problems. That is what business is all about: solving problems.” Jacobs would later say that this advice shaped every leadership team he built. Still, mindset alone is not enough. Letting go of an outcome people were deeply invested in is not a purely intellectual act. It is emotional. Frustration, disappointment and fear surface quickly when plans unravel. That is why elite performers rely on ritual. Defensive backs in the NFL sometimes use a mental “20-second clock” to feel the impact of a play and then release it. NHL star Connor McDavid, after a difficult shift, removes his helmet, runs his fingers through his hair once, and resets. Performance psychologist Jim Loehr found that elite tennis players use the 25 seconds between points to perform deliberate physical and mental routines that lower their heart rates and restore focus. In business, the ritual will look different. But leaders who help their teams develop a deliberate reset — a clear transition from what just happened to what happens next — build resilience into their culture.“Over three decades of working in high-performance environments, I have learned that while we cannot control the waves, we can control how we respond to them.”
02. Prevent Isolation
When people struggle with change, they rarely announce it. More often, they withdraw. They stop asking questions. They avoid drawing attention to what they do not yet understand. They tell themselves they will figure it out before asking for help.
Competent adults do not like feeling incompetent. When change triggers that feeling, the instinct is to work harder in private rather than admit their struggles in public.
Yet isolation slows learning. People move up learning curves faster when they receive feedback, hear about best practices and learn what to avoid. Progress accelerates when difficulties are shared.
A leader’s role, then, is not to rescue but to interrupt the silence.
When someone says, “I haven’t really started yet — there’s so much to learn,” the instinct may be to give them a pep talk. A better move is to ask, “Where could you start?”
That question helps identify a small, manageable step the individual could take. By breaking the overwhelming into bite-sized bits, something important will start to happen. Progress will become visible, and confidence will follow.
And confidence changes how people experience change itself.
03. Create A Culture Of Feedback
In The Culture Code, Daniel Coyle depicts one of the most remarkable examples of rapid team problem solving under pressure. On July 19, 1989, United Airlines Flight 232 suffered a catastrophic loss of hydraulic control over Iowa. The odds of that failure were estimated at one in a billion. There was no checklist for it. No training scenario had prepared the crew. The plane’s pilot, Captain Al Haynes, did something critical in that moment. He did not attempt to solve the problem on his own. First, he accepted help from an off-duty flight instructor who was a passenger. Then he asked his crew, “Does anyone have any ideas?” What followed was a real-time exchange of up to 60 pieces of information a minute among the crew – what was working, what was not, what they needed next – solving problem after problem to fly their dying aircraft to an airfield where they had a chance. Together, they crash-landed the aircraft in Sioux City. Of the plane’s 285 passengers, 185 survived. The accident could have been far worse if not for the crew’s actions. Later, experienced test pilots attempted to replicate the landing in simulators. None succeeded. The difference in the landing was not skill alone. It was communication. The crew members who survived weren’t more skilled than the test pilots. They had better information because they asked for it, shared it quickly with one another and integrated it into their operations.For leaders today, the lesson is clear. The familiar phrase, “Do not bring me problems; bring me solutions,” is largely obsolete. The challenges organizations face are too complex and too fast-moving for any one person to solve alone. The capability you need is already inside your team, your colleagues, your organization. As a leader, it’s your job to unlock it. Build a team where giving and receiving feedback is simply part of how work gets done – where people are comfortable bringing problems forward, knowing the group will help solve them.“The challenges organizations face are too complex and too fast-moving for any one person to solve alone.”
There’s only one certainty
We can be certain of one thing: the waves are not stopping. The shore will not always be close. Sometime over the next several months, something none of us anticipated will test our well-laid plans again. The question is not whether uncertainty will appear. It is whether we treat it as a temporary interruption or as the environment itself. Leadership in this era isn’t about having a better crystal ball. It’s about building habits that hold when predictions fail – the habit of coaching your team to reset quickly; helping your people to reach out instead of retreating; and building a culture where feedback and open idea exchange are the norm, not the exception. These practices do not eliminate uncertainty. But they change how we move through it. And sometimes that’s enough to keep us moving forward in turbulent seas.Key Takeaways:
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Expect the unexpected. The lesson of surprise isn’t that we missed something. It’s that the future will always contain surprises. Build teams that respond quickly instead of searching for blame.
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Shift to response mode. When plans break down, redirect attention to the next action. Progress starts the moment the team moves from reaction to response.
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Reset quickly. Elite performers use small rituals to move on from mistakes. Leaders can help teams create deliberate resets that refocus attention on what happens next.
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Interrupt isolation. Change often causes people to withdraw. Leaders accelerate learning by encouraging small starting points and open conversation.
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Make feedback normal. Complex challenges require shared intelligence. Teams perform best when problems and ideas move quickly between people.
Meet our expert: Dane Jensen, CEO
Dane Jensen is an expert in leadership and performance under pressure. He is an acclaimed speaker, an instructor at Queen’s University and the University of North Carolina, is a regular contributor to Harvard Business Review, and is the author of The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution. Alongside his corporate work, Dane serves on the Board of the Canadian Paralympic Committee.
“Our organization recently announced 5% across-the-board budget cuts. The CEO indicated that there will be further, deeper cuts coming over the next couple of years – but there is no information about when they will come, who they will affect, or how deep they will be. How do I keep people motivated with all this uncertainty?”
01. Acknowledge reality
While it might seem counter-intuitive, it is important to sit with the team and acknowledge the danger rather than ignoring or dismissing it. The Stoics advocated a technique called ‘negative visualization’ in which we play out potential negative outcomes in advance to rob them of their power to create irrational distress. It is far better to work as a group and process reality– “what are the scenarios we are most worried about here? How would the cuts play out? What would it mean for us?” – than to have members of the team playing their own disaster movies in their heads at night on repeat.02. Keep attention focused on controllables
With reality on the table, the most helpful thing a leader can do is to keep the team’s attention focused on what is within their control. Helplessness is at the root of the negative impact of stress, and the goal here is to feed a sense of agency. There are two parts to this discussion: ‘where can we act to influence how this plays out?’ and ‘what is out of our control that we need to let go of?’ Clarity on what we are not going to focus on is as important as clarity on where we do want to focus.03. Help people find a reason to commit
Motivation is energy, and energy comes from having a good answer to the question ‘why am I doing this?’. For people to lean in and commit they need to be able to answer at least one of two questions:- Can this serve a purpose in my growth?
- How will my effort make a difference for others?
Key Takeaways:
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Uncertainty is often more stressful than bad news. Leaders must recognize that ambiguity itself is the pressure their teams are experiencing.
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Name the reality instead of avoiding it. Shared clarity reduces unnecessary psychological strain.
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Direct attention to what can be controlled. Leaders build resilience by clearly separating what the team can influence from what must be let go.
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Connect effort to purpose. A clear “why” sustains commitment when circumstances are uncertain.
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Leadership is attention management under pressure. The role of the leader is to channel energy toward meaningful action.
Meet our expert: Karyn Garossino, Associate Trainer
Karyn Garossino is an expert in performance under pressure and leadership development. A former Olympic figure skater and five-time World Championship competitor, Karyn holds a Master’s Degree in Psychology and Adult Education and has spent 40+ years being coached and coaching others. She works with leaders across business and government, teaches with Queen’s Smith School of Business, and helps individuals and teams transform pressure into growth.
“How do you collaborate with someone who is different from you in personality, style, or approach?”
- Assertiveness: the ability to contribute and communicate your own perspective with conviction.
- Co-operation: an equal willingness to understand and integrate the other person’s view.
Diversity: The Advantage and the Risk
Differences in personality, style, and perspective are not obstacles; they are assets. Research shows that diverse teams often outperform homogeneous ones because they bring varied perspectives, unique knowledge, and deeper problem-solving capacity. However, diversity only leads to better performance when it’s managed properly. Without effective interactions, differences can amplify conflict, miscommunication, and breakdowns in cohesion. That’s the risk McKinsey and others have highlighted: diverse teams can either perform brilliantly or fail spectacularly depending on how they engage with one another. So the first step in collaborating with someone different is not to wish away those differences; it’s to welcome them, and reframe them as advantages. See differences not as barriers, but as opportunities to expand what’s possible. When someone’s style or perspective differs from yours, that’s not a threat; it’s new data. It’s an invitation to learn something new and explore another approach. To do this, you must be intentional about:- Setting aside your default approach long enough to understand how their thinking works.
- Asking questions to truly explore the other person’s priorities, assumptions, and logic.
- Active listening, where your goal is to nurture a trusting environment.
- Holding both stories as true – yours, theirs – and then creating a shared story together.
- Position yourself with the other person, not opposite them.
- Focus together on the problem, not on each other.
- Use a shared surface (whiteboard, document, screen) where both contributions and perspectives are captured and visible.
- “How do you see this unfolding?”
- “What matters most to you here?”
- “What’s your biggest concern?”
- “Where might we be missing something?”
Key Takeaways:
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Collaboration ≠ Compromise. It’s Expansion. If you’re “meeting in the middle,” you’re probably shrinking the outcome. Real collaboration grows the pie by combining strengths, not trading them off. The goal isn’t to protect your idea, it’s to create a better one together.
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Differences Are Data, Not Disruptions. When someone’s style or thinking throws you off, that’s not friction, it’s information. High-performing teams treat difference as an input to improve the solution, not a hurdle to overcome.
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Psychological Safety Is the Multiplier. Diversity only pays off when people feel safe to speak, question, and challenge. If you’re defending or persuading, you’re shutting down performance. If you’re curious and inquiring, you’re unlocking it.
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Get on the Same Side of the Table, Literally and Mentally. Opposite sides create opposition. Side-by-side creates partnership. Shift your posture, share the surface (whiteboard, doc, screen), and aim your energy at the problem, not the person. It’s a simple move that changes the whole dynamic.
Here are three lessons from Rosie’s talk that can help anyone striving for their own version of a gold-medal performance.
1: Confront failure head-on
One of Rosie’s most interesting insights was slightly counter-intuitive: when the fear of failure is strong, don’t shy away from it – lean into it. Ahead of the Olympics, Rosie consciously worked to confront the possibility of failure directly, and work through her worst-case scenario in vivid detail.“By confronting the possibility of failure, you can free yourself from its grip.”In partnership with her mental performance coach, Rosie sat down and played out two scenarios: what if things go well and I win? And, what if I stumble and fail? With these two scenarios in mind, she vividly worked through how she would feel and what her life would be like: 1 day after, 1 week after, 1 month after, 1 year after, and, eventually, 5 years post-Olympics. Rosie’s realization? Ultimately, the outcome at the Games would have little impact on her life 5 years down the road. Regardless of the outcome she would be okay. This mental exercise allowed Rosie to remove the distraction of fear from her preparation. By confronting failure head-on, she could redirect her energy from worrying about what could go wrong to focusing on what she could control. Whether you’re preparing for a major presentation, launching a new business venture, or pursuing a personal goal – instead of trying to avoid thinking about failure, take the time to visualize the negative scenario. When we “play out the full movie” what we often find is that the fear comes from the fact that we are just imagining a moment in time – an incomplete thought or image that doesn’t reflect the fullness of time. By confronting the possibility of failure, you can free yourself from its grip and focus entirely on performing at your best.
2: Embrace direct feedback
Rosie’s coach, Dave Ross, is known for a style that is extremely candid. While some athletes balked at his bluntness, Rosie saw something deeper: a genuine commitment to helping her succeed. She understood that behind his straightforward critiques was a profound belief in her potential. Instead of resisting his feedback, she consciously worked to lean into it, using it as information to unlock higher levels of performance. This ability to harness the value in blunt feedback came from her taking the time to understand Dave as a person. She took the time to look beyond personality and style to understand his values and ultimately his character. These insights didn’t just unlock her own performance, they also allowed her to help other athletes shift their perspective on Dave’s feedback by sharing her insights into what was behind his style. When you find yourself chafing at direct feedback, consider the intent of the person delivering it. Where are they coming from? What are they trying to help you accomplish? Often, others are trying to help – even when their wording or approach might trigger some reactivity.3: Use visualization to overcome obstacles
In the lead-up to the Tokyo Olympics, Rosie faced a daunting challenge: a series of serious ankle injuries that left her unable to perform her trampoline routine for weeks. In fact, she was unable to practice her full routine until one day before leaving for the Games.“When we imagine something with enough vivid detail – to our body, it’s real.”Rather than letting this setback derail her preparation, Rosie turned to the power of imagery and visualization. Unable to train physically, she trained mentally. This started with simply imagining herself bouncing on the trampoline again. She shared that, initially after the injury, every time she would close her eyes and visualize jumping on the trampoline – she would see herself falling. With effort and (mental) practice, she was able to start to imagine herself jumping with confidence, and eventually to visualize her entire routine in vivid detail. Remarkably, Rosie finished 4th at the Tokyo Olympics— less than a single point off of the podium featuring the best athletes on the world, all of whom had been training regularly, despite having been unable to physically practice until a single day prior to travel. When we imagine something with enough vivid detail – to our body, it’s real. Some studies estimate that for elite athletes, mental rehearsal delivers roughly 85% of the benefits of physical rehearsal. Rosie’s experience certainly backs up that research. Visualization isn’t just for elite athletes. It’s a tool anyone can use to prepare for high-stakes situations —whether it’s a speech, negotiation, or exam—spend time visualizing your performance. Imagine every detail: the environment, your actions, and the desired outcome. This mental preparation can help you feel more confident and prepared when the moment arrives.
Bringing it all together
Rosie MacLennan’s journey to Olympic success is more than a story about athletic achievement. Her approach to confronting failure, embracing feedback, and harnessing the power of visualization provides lessons that can help all of us. Here’s a challenge: think about your own version of a “gold medal performance.” What are you striving for in your career, relationships, or personal growth? Now, consider how you can apply Rosie’s three strategies: Confront failure head-on: What’s holding you back? Imagine the worst-case scenario to start to rob it of its power. Embrace direct feedback: Who in your life is pushing you to be better? How can you listen with an open mind and use their insights to grow? Use visualization to your advantage: What mental rehearsals can you do to prepare for your big moment? Coaching is, at its core, a deeply human endeavor. It’s a skill that requires empathy, curiosity, and an ability to connect with others on a personal level. Effective coaching demands patience, insight, and adaptability, making it a uniquely human process. Yet, as artificial intelligence (AI) tools like Copilot and ChatGPT become increasingly advanced and widely used, the potential to integrate AI into the coaching process is becoming more apparent. Rather than viewing AI as a replacement for human coaches, we see it as a complement—a tool to augment the learning experience and extend the reach of coaching. Our approach, inspired by our company’s founder Dr. Peter Jensen, is rooted in the idea of AI as “the coach’s coach.” Instead of attempting to replicate the nuanced human interactions of coaching, we’re leveraging AI to sustain learning and assist leaders as they progress toward coaching mastery. AI becomes a tool that helps leaders get comfortable with coaching and sharpens their skills, rather than replacing the critical role of a human coach.Drawing inspiration from “The Coach’s Coach”
Dr. Peter Jensen has been known for decades as “the coach’s coach.” Over 35 years, his focus has been on empowering coaches rather than stepping into their shoes. He works to help them improve their craft and support their teams more effectively, offering guidance, insights, and tools to help them reach their potential. His role isn’t to be the head coach, but instead to act as a mentor and resource for those who are. This philosophy guided us as we considered the potential of AI in leadership and coaching development. What if every leader had access to an AI-powered coach in their pocket—one they could turn to for advice, guidance, and practice whenever they needed it? This vision drives our integration of AI as a tool that complements and supports, rather than competes with, human coaches.Understanding AI’s role in the learning curve
The learning curve is a familiar concept in skill development. It illustrates how people acquire new skills over time, beginning with an initial uncomfortable phase of struggle and slow gains, progressing through steady improvement, and then hitting the final grueling ascent to achieve true mastery. AI’s role is most valuable in the intermediate stages, where learners have built a foundation and consistent practice and support can help them to make big leaps up the curve.
High touch to learn
At the beginning of the learning curve, learners are stepping into unfamiliar territory, and progress can be slow and frustrating. At this stage, motivation, encouragement, and a safe environment to make mistakes are critical. This is where the presence of a human coach is indispensable. Human interaction provides the emotional support and expert guidance that learners need to build confidence and take those first steps.“The goal of this high-touch phase is to equip learners with a solid foundation and prepare them to apply their new skills independently.”For example, in our 3×4 Coaching program, leaders regularly report discomfort with delivering corrective feedback and therefore delay or outright avoid it. In the classroom, we are able to set them up in pods with their peers and, through a triad exercise, show that giving “negative” feedback can be a positive, developmental experience. With the encouragement (and accountability) of their peers, participants take the first steps up the learning curve and start to build confidence. This is not much different than learning to ride a bicycle. Initially, the learner needs someone to hold the bike steady, provide feedback, and offer reassurance. This hands-on support is essential for achieving balance and overcoming the fear of falling. Similarly, in leadership development, learners benefit greatly from in-person workshops or coaching sessions where they can practice new skills, ask questions, and receive real-time feedback. The goal of this high-touch phase is to equip learners with a solid foundation and prepare them to apply their new skills independently.
High tech to transfer
As learners move past the initial hurdles, they enter the middle phase of the learning curve. This is the growth phase, where they’ve gained a basic understanding but need consistent practice to refine their skills and build confidence. At this stage, AI can play a crucial role in supporting learners’ development. AI tools excel at providing scalable, consistent support during this phase. They can simulate real-world scenarios, offer constructive feedback, and serve as a resource for learners to practice and refine their skills. Our pilot programs have confirmed the value of this approach. Leaders who have used our AI tools report that these tools help them apply what they’ve learned in their training programs. For example, our AI tools have been instrumental in helping leaders simulate coaching conversations, deliver feedback effectively, and prepare for performance reviews. By practicing in a non-judgemental, low-stakes environment, they gain confidence and improve their skills before applying them in real-world situations.AI as sustainment
AI is particularly effective at supporting sustainment. To understand this, it’s helpful to distinguish between two types of motivation in the learning process: the motivation to learn and the motivation to transfer.“People are motivated to learn when they encounter new ideas, engaging experiences, or compelling stories.”The motivation to learn is rooted in intellectual curiosity. People are motivated to learn when they encounter new ideas, engaging experiences, or compelling stories. This type of motivation often requires a human touch—someone who can inspire and captivate learners, sparking their interest in the subject matter. These are areas where human coaches excel. They can create dynamic, interactive learning experiences that draw learners in and motivate them to engage with new concepts. The motivation to transfer, on the other hand, is about applying what has been learned in a real-world context. This requires an environment where learners feel supported and confident in their ability to succeed. Motivation to transfer comes from having access to resources, someone to turn to for advice, and a sense of accountability. These are areas where AI shines. By providing tools and guidance for application, AI helps learners bridge the gap between theory and practice. AI can simulate coaching conversations, offer tailored feedback, and provide reminders to keep learners accountable to their goals. It creates an environment where learners can experiment, refine their skills, and build confidence in their abilities—all while supporting their long-term growth.
The future of coaching
The integration of AI into coaching enhances rather than replaces the role of human coaches. While human coaches inspire curiosity, build foundational skills, and connect on a personal level, AI excels at providing scalable, consistent support during the critical growth phase of skill development. This complementary relationship allows learners to benefit from both personalized guidance and accessible tools for practice and refinement. By blending the strengths of human connection and technological capability, we create a sustainable, accessible coaching model. Human coaches can focus on motivation and expertise, while AI supports learners in applying and mastering new skills. This balanced approach ensures coaching remains effective and widely available, fostering a culture where both learners and coaches thrive in an evolving landscape. Over the past year I have worked with hundreds of leaders across a range of industries. And the most common question they have asked is “How do I sustain the energy levels of my people?”. This year, more than any other in recent memory, has taxed the energy reserves of even the most resilient teams. Hugely disruptive changes, prolonged periods of uncertainty and the blurring of work and home have drained people’s batteries and made it difficult to recharge. When leaders try to step in and fill the energy gap, it’s not long before they find themselves starting to run out of gas. The key is to take on the challenge, without trying to do it all on your own.A team’s energy comes from within
A while back I was leading a Self-Aware Team program for the coaches and support staff of a team that was preparing to represent Canada at the Winter Games in Beijing. An important part the program is an exercise in which team members create “player cards” containing key insights they’ve learned about themselves through the program. The group then comes together in a Zoom call to share those insights and give and get feedback. Like so many others, this group had been through an incredibly taxing year. Because of the pandemic, the team had to expend significantly more energy than it ordinarily would to create effective training opportunities for the athletes. Quarantines and “bubbling” rules had forced individuals to spend months at a time on the road, adapting to new routines and away from their families. And uncertainty over everything from health and testing to the potential fate of the games loomed over it all.“The ways they brought energy were as diverse as the people themselves.”As the group shared their player cards, it quickly came to light that a number of different members of this team had been significant “energy givers” through this difficult time. And the ways they brought energy were as diverse as the people themselves.
- One senior leader on the team created energy in the more traditional way that many leaders do: by envisioning a compelling opportunity, mapping out a plan to get there and leading the charge towards it.
- Another team member helped bring lightness to the daily grind by noticing and pointing out funny moments, breathtaking views, or interesting aspects of their surroundings. These moments created mini-breaks that relieved tension and reminded the team of the unique and special journey they were on together.
- Another contributor was celebrated for their “can-do attitude.” This individual had a “big personality” with a healthy dose of confidence who led by example and encouragement. Their jokes, positive energy and infectious smile helped the team forge ahead with a belief that they could prevail when they were hit with a setback or success seemed a long way off.
- Yet another had taken on the role of a confidante and created a safe, non-judgmental space for people to bounce ideas, vent frustrations and seek advice when they needed to gain perspective on a situation (or person) that was creating challenges.
Three energizing principles
In listening to the group share their feedback, I was struck by three things: Energy is found in diversity. During the discussion I heard multiple different ways that multiple different people infused the group with energy. Some provided big boosts, other provided steady nudges. Some energized all team members. Others were more critical in sustaining a handful of specific individuals. Some were helpful at the start to get the flywheel moving forward. Others stepped in during negative moments to break tension and redirect focus when forward movement was stalled. Each team member’s contribution could stand on its own, but put together they added up to more than the sum of their parts. Energizing the team is everyone’s responsibility. No single contributor can create enough energy on their own to sustain a team; the demands are simply too vast. Everyone on the team shares some responsibility for energizing their teammates. The team leader’s job is to create the conditions that allow it to happen. Feedback is of key importance. In many cases, the “energy givers” were surprised to learn the value of what they provided. In fact, some had mistakenly believed that the very behaviors that others found energizing were irrelevant or a distraction. If not for the reinforcement they received during the session, many had been planning to curtail some of those behaviors moving forward. And, if that had taken place, then valuable sources of positive energy would have simply faded away because people were unaware.Energize your team
Every leader needs to create an environment that enables their people to perform. And energy is a critical part of that environment. But it’s not the leader’s role to provide that energy all on their own. Instead, the best leaders create the conditions for “energy givers” to thrive.“Create a clear image of what it looks like to be an energy giver.”Start by setting the expectation that energy is a team responsibility. Work with your people to create a clear image of what it looks like to be an “energy giver” and what behaviors will move the team’s energy level in a positive direction. Help your team surface the different ways “energy givers” sustain the team in tough moments. Make it a part of your regular check-ins to ask people what’s contributed to their energy over the past week and encourage open discussion when appropriate. Finally, provide opportunities for regular feedback and recognition so that each “energy giver” knows what to keep doing. This feedback can come from you as a leader, but people should also hear from their peers. Effective feedback recognizes the behavior, communicates its impact, and encourages the person to continue. With this approach, a leader can create more energy on their team than they could ever hope to do alone, while at the same time helping their people to stay engaged and motivated through whatever may come.