Keynote/Webinar

The Power of Pressure.

Drawing insights from Dane Jensen's book, The Power of Pressure introduces three powerful strategies for using pressure as an advantage.

Keynote/Webinar

The Power of Pressure.

Drawing insights from Dane Jensen's book, The Power of Pressure introduces three powerful strategies for using pressure as an advantage.

Nail the moments that matter.

How we navigate periods of intense pressure has a huge impact on the trajectory of our lives. It impacts how successful we are in our careers, how much we enjoy the journey, and how much regret we carry.


Drawing insights from his book, The Power of Pressure: Why Pressure isn’t the Problem, It’s the Solution, Dane Jensen’s new keynote address introduces three powerful strategies for using pressure as an advantage.


Audiences will hear unforgettable stories of pressure, learn practical skills for performing in peak moments and over the long haul, and come away with renewed energy for tackling the biggest sources of pressure in their lives.

Participants will learn to:

  • Use the ‘pressure equation’ of importance, uncertainty and volume to anticipate and prepare for pressure.
  • Nail the peak pressure moments that can make or break a big sale, a crucial meeting, or define a career.
  • Maintain energy and motivation through long periods of sustained pressure to emerge with satisfaction and free from regret.
  • Our clients' demand for skills to navigate pressure has never been higher - and The Power of Pressure has answered their call.

    Dave Roberts

    President UNC Executive Development

  • Dane Jensen's approach to pressure has benefitted thousands of our students, and his wisdom shines through here.

    Elspeth Murray

    Associate Dean Smith School of Business

New Book by Dane Jensen

The Power of Pressure: Why Pressure Isn’t the Problem, it’s the Solution

An essential guide to thriving under the demands of our pressure-packed world. In bookstores August 31st.


Learn More

About Dane Jensen

  • Dane Jensen

    Dane is the CEO of Third Factor, an acclaimed speaker, instructor the University of North Carolina, and a regular contributor to Harvard Business Review. Learn more

Get the brochure

Download The Power of Pressure info sheet.

Our perspectives

New!! Explore Dane Jensen's new book, The Power of Pressure: Why Pressure isn't the Problem, it's the Solution. Take a look.