3×4 Coaching
As supply chain issues and staffing challenges continue to hammer organizations, there are two critical moments that determine whether people will stay committed and rise to the challenge: The crisis of engagement, when people realize their path forward is harder than they thought it would be; and the crisis of meaning, the emotional low that makes them question whether to continue.
To stay committed and see the journey through, people need three things from their leader: clarity on what they’re supposed to be doing and why it matters; the skills and abilities to be confident in their job; and a sense that they’re seen and appreciated.
In this webinar, Third Factor Principal Trainer,
Garry Watanabe, will synthesize our 30 years of experience working with world-class coaches and reveal a simple framework to give leaders the mindset, skills and tools to keep people committed – and ultimately drive results.
You’ll leave inspired with fresh ideas for addressing problems caused by the “great resignation” and other pandemic-related disruption, and a clear image of how you can use coaching at all levels of your organization to fight burnout and keep people engaged.
You should attend if:
- You’re responsible for maintaining employee engagement and retention despite serious disruption
- You’re an L&D practitioner frustrated by other coaching programs that deliver poor results
- You’re a senior leader looking to drive performance without sacrificing a positive culture
- You want a new approach for getting commitment and results from the people you lead
Coaching in Critical Moments
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About the presenter:
Garry Watanabe is a lawyer, an instructor at the Smith School of Business at Queen’s University, an inspirational speaker, and holds a Masters Degree in Sport Psychology. Whether he’s on the pool deck, in the classroom, or at the lectern, Garry is the consummate coach.
As people leave their jobs in record numbers, organizations are facing two urgent challenges: increase engagement to reduce churn; and prepare those who stay to adapt to the rapidly changing needs of the business.
The solution to both of these challenges is to invest in people and get them excited about their own growth and development. People are more likely to stay – and more resilient to changing demands – when they feel a sense of growth, contribution and connection. But with 40% of employees saying they’re likely to leave their job within 6 months1, time is running out.
Career Conversations is a highly interactive one-hour session that puts people leaders at the centre of a strategy for helping employees develop a clear and compelling view of their path forward in the organization. Leaders are introduced to the “why,” “what,” and “how” of career conversations, and begin engaging with their people before the hour is up. The program can be quickly implemented and scaled to the entire organization, effecting rapid, positive change.
In this 60-minute webinar, Third Factor Associate Trainer Rishi Behari will introduce the Career Conversations program and unpack the leader’s toolkit for holding effective developmental conversations with their people. You’ll leave with a compelling image of what effective career conversations look like, new skills for converting that image into action, and a plan for holding career conversations with clear goals and accountability built in.
You should attend if:
- You are in an HR role and have an urgent need to build employee engagement
- You are a senior leader looking for strategies to adapt to a rapidly changing workforce
- You are responsible for leadership development and need scalable ideas for creating a culture of development
- You want to build your own ability to hold effective career conversations with the people on your team
SORRY WE MISSED YOU
This event has passed, but it won’t be the last. Be the first to know about future webinars from Third Factor by entering your information below.
About the presenter:
Rishi Behari is a professional coach, consultant, teacher, facilitator and speaker who has carved out an unlikely career path amidst adversity, pressure, and uncertainty, having grown up in an interracial family in the heart of the Canadian prairies.
Rishi has dedicated his professional life to helping others discover and realize their passions, dreams, and potential. He is known for injecting personality, humor, wit and infectious energy into his work and teaching. He draws from his and his students’ personal experiences in order to create an open, engaging and safe environment for leaders at all levels. His relentless desire to explore, innovate and challenge the status quo have made him a multidisciplinary force for igniting positive change in people and organizations.
Rishi comes to the Third Factor team with an impressive and eclectic background across industries, having worked with some of the top schools, businesses, and organizations in the world. His range of experiences include raising ten thousand dollars at the age of nineteen to fund his first entrepreneurial venture, appearing as a business expert on live international television, helping to establish the world’s first premier business program in artificial intelligence, sitting on the advisory board for Canada’s first student-run AI startup incubator, working in the not-for-profit sector to fight systemic inequality and discrimination, teaching in academia and over five years as the VP of a multinational consulting firm.
Rishi is a former university athlete in soccer, and an avid sports and travel enthusiast, having traveled to two World Cups of Soccer, the European Cup of soccer, and the Winter Olympics. His academic credentials include BAs in psychology and sociology and an MBA from the Smith School of Business at Queen’s University and IE Business School in Madrid, Spain.
1 Source: McKinsey Skilled workers across the country are making their position clear: they have no desire to go back to the way things were, and they’re willing to leave their job rather than return to the office.
From an organizational standpoint, however, it’s not so straightforward. There are arguments for and against bringing people back into the workplace. Attempting to transition to a hybrid model is sure to be fraught with challenges. And for some organizations, a return to working face to face is the only way forward.
To establish a post-pandemic model for work that prioritizes productivity, a plan for employee retention is imperative. Senior leaders must be able to clearly articulate the benefit of returning to in-person work and find ways to motivate individuals within the team to endure the change. To do so, organizations need to make full use of people leaders to ensure that understanding and motivation cascades to each individual contributor.
Give meaning to the change
While the value of returning to in-person work may be clear to the senior team, it’s unlikely that everyone in the organization will find it apparent.
In the absence of information, people tell themselves stories
In the absence of information, people tell themselves stories – and those stories are rarely positive. Without a clear understanding of the benefit of returning to work, people are likely to tell themselves that it’s because they’re not trusted to do their job while working remotely. Or, that it’s because of their leaders’ own discomfort with remote work.
To combat this, organizations need to be able to clearly articulate the value of why people are being asked to come back to the office, beyond “you get to keep your job.” People need to understand how it benefits the organization, how it benefits their team, and how it benefits them personally. A client I work with, League, provides a useful example of this in their communication to employees about their plans for a hybrid model. Their Chief People Officer, Kim Tabac, has promised their people to, “strike the balance between the ‘I’ and the ‘We’ by focusing on the intersection of the employees needs for meaningful work, and a continued focus on their mental health and wellness, with the company’s focus on high performance, innovation, and connection to our mission.”
In addition to helping motivate people who would rather continue to work remotely, being clear about the value of working in-person can help to ease the pain of change for everyone in the organization. A few months into the pandemic, we asked leaders about their challenges in the remote work environment and almost one in five said their biggest obstacle was others not being open to change. By giving the change meaning, organizations can reduce this friction point and accelerate the pace at which the benefit of the change begins to outweigh the discomfort of the change itself.
Ditch broad-reaching incentive programs in favour of personalized motivation
Skilled workers are leaving their jobs in droves because they don’t want to go back to the way things were. But it would be wrong to assume that people are most motivated by having flexibility in where and how they work. There are many different things that motivate people at an individual level, as diverse as the team itself. Organizations can drive performance, reduce turnover, and facilitate organizational change by discovering each contributor’s top motivator and connecting it with their work.
We recently ran a workshop with 220 leaders at a financial services company on the subject of how to hold more effective career conversations. When we asked the leaders what motivates them in their careers, there was no consensus. A top three did emerge (interesting work, money, and meaningful work, respectively), but none showed a clear majority and only 10% said they are motivated by all three.
What this tells us is that a broad-reaching program for this group focused on interesting work, money, and meaningful work would only be a perfect fit for one in ten leaders. What’s more, a program focused on improving work fit to life would only capture the attention of a little over one in three. To effectively motivate individuals through the return to in-person work, and beyond, organizations need to shift to an personalized approach.
Leverage people leaders to put plans into action
As the soccer coach John Herdman said, “People do things for people, not things.” For organizations to successfully communicate the value of returning to work and tap into what motivates individual contributors – and therefore retain skilled workers – people managers need to be at the centre of a culture shift that makes leadership their first job.
People do things for people, not things.
Too often, people leaders feel like managing their team is a “to do” along with the rest of their job. In fact, when we asked the same group of leaders what gets in their way of having career conversations with their people, 42% told us they don’t have the time. Organizations need to give leaders a clear expectation that helping their people grow and develop is their first job, rather than something to be fit in around other tasks. By investing in people and having these conversations, that’s how the work’s going to get done. It’s not the other way around.
As the plan is set in motion, focus on three priorities to enable leaders through the transition to in-person work:
1. Encourage leaders to build relationships with their people
At the heart of all this is emotion. Whether someone would rather quit than come back to the office or whether they’re motivated in their job, all comes down to how they feel about the situation.
In order to tap into the power within emotion, leaders need to build relationships with their people and earn permission to do so. And if they’re leading a team that’s distributed or working on a hybrid model, they need to pay close attention to their relationships with the people they don’t see in person on a daily basis.
2. Give leaders the skills to coach their people
Telling leaders to find out what motivates their people is about as helpful as a basketball coach telling you to shoot a three pointer. Leaders need to understand their role as a coach; they need questioning and listening skills to open and carry out effective conversations; they need the ability to give their people clarity on what “good work” looks like; and they need to be skilled at giving recognition in ways that’s going to motivate their people.
3. Make regular career conversations a formal part of performance management – and empower leaders to connect their people with what motivates them
With the relationships and skills in place, ask leaders to hold regular career conversations with their people. Make it every leader’s responsibility to understand what motivates each individual on their team and support them in using that information to create connection points between the work and what motivates them.
Avoid the “brain drain”
Enough companies have already learned their lesson the hard way – requiring an entire workforce to undergo a significant and rapid change can lead to a drop in engagement and a rapid “brain drain” if not handled carefully. To ease the transition and retain skilled workers, engage your leaders in a culture shift that puts leadership first, gives leaders the skills they need to motivate their people, and encourages them not just to have career conversations, but to create meaningful connections between what their team does and what motivates them. Over the past year I have worked with hundreds of leaders across a range of industries. And the most common question they have asked is “How do I sustain the energy levels of my people?”.
This year, more than any other in recent memory, has taxed the energy reserves of even the most resilient teams. Hugely disruptive changes, prolonged periods of uncertainty and the blurring of work and home have drained people’s batteries and made it difficult to recharge.
When leaders try to step in and fill the energy gap, it’s not long before they find themselves starting to run out of gas. The key is to take on the challenge, without trying to do it all on your own.
A team’s energy comes from within
A while back I was leading a Self-Aware Team program for the coaches and support staff of a team that was preparing to represent Canada at the Winter Games in Beijing. An important part the program is an exercise in which team members create “player cards” containing key insights they’ve learned about themselves through the program. The group then comes together in a Zoom call to share those insights and give and get feedback.
Like so many others, this group had been through an incredibly taxing year. Because of the pandemic, the team had to expend significantly more energy than it ordinarily would to create effective training opportunities for the athletes. Quarantines and “bubbling” rules had forced individuals to spend months at a time on the road, adapting to new routines and away from their families. And uncertainty over everything from health and testing to the potential fate of the games loomed over it all.
“The ways they brought energy were as diverse as the people themselves.”
As the group shared their player cards, it quickly came to light that a number of different members of this team had been significant “energy givers” through this difficult time. And the ways they brought energy were as diverse as the people themselves.
- One senior leader on the team created energy in the more traditional way that many leaders do: by envisioning a compelling opportunity, mapping out a plan to get there and leading the charge towards it.
- Another team member helped bring lightness to the daily grind by noticing and pointing out funny moments, breathtaking views, or interesting aspects of their surroundings. These moments created mini-breaks that relieved tension and reminded the team of the unique and special journey they were on together.
- Another contributor was celebrated for their “can-do attitude.” This individual had a “big personality” with a healthy dose of confidence who led by example and encouragement. Their jokes, positive energy and infectious smile helped the team forge ahead with a belief that they could prevail when they were hit with a setback or success seemed a long way off.
- Yet another had taken on the role of a confidante and created a safe, non-judgmental space for people to bounce ideas, vent frustrations and seek advice when they needed to gain perspective on a situation (or person) that was creating challenges.
Three energizing principles
In listening to the group share their feedback, I was struck by three things:
Energy is found in diversity. During the discussion I heard multiple different ways that multiple different people infused the group with energy. Some provided big boosts, other provided steady nudges. Some energized all team members. Others were more critical in sustaining a handful of specific individuals. Some were helpful at the start to get the flywheel moving forward. Others stepped in during negative moments to break tension and redirect focus when forward movement was stalled. Each team member’s contribution could stand on its own, but put together they added up to more than the sum of their parts.
Energizing the team is everyone’s responsibility. No single contributor can create enough energy on their own to sustain a team; the demands are simply too vast. Everyone on the team shares some responsibility for energizing their teammates. The team leader’s job is to create the conditions that allow it to happen.
Feedback is of key importance. In many cases, the “energy givers” were surprised to learn the value of what they provided. In fact, some had mistakenly believed that the very behaviors that others found energizing were irrelevant or a distraction. If not for the reinforcement they received during the session, many had been planning to curtail some of those behaviors moving forward. And, if that had taken place, then valuable sources of positive energy would have simply faded away because people were unaware.
Energize your team
Every leader needs to create an environment that enables their people to perform. And energy is a critical part of that environment. But it’s not the leader’s role to provide that energy all on their own. Instead, the best leaders create the conditions for “energy givers” to thrive.
“Create a clear image of what it looks like to be an energy giver.”
Start by setting the expectation that energy is a team responsibility. Work with your people to create a clear image of what it looks like to be an “energy giver” and what behaviors will move the team’s energy level in a positive direction.
Help your team surface the different ways “energy givers” sustain the team in tough moments. Make it a part of your regular check-ins to ask people what’s contributed to their energy over the past week and encourage open discussion when appropriate.
Finally, provide opportunities for regular feedback and recognition so that each “energy giver” knows what to keep doing. This feedback can come from you as a leader, but people should also hear from their peers. Effective feedback recognizes the behavior, communicates its impact, and encourages the person to continue.
With this approach, a leader can create more energy on their team than they could ever hope to do alone, while at the same time helping their people to stay engaged and motivated through whatever may come.
Cyndie Flett
Principal Trainer, Third Factor
Gallup’s decades of research into employee engagement tells us that the number one driver of engagement isn’t how interesting your work is, how much you get paid, what your title is, or even the calibre of your co-workers: it’s the relationship you have with your immediate supervisor.
And yet, in the crush of the day-to-day the relationship often takes a back seat to brass tacks. By shifting some of your focus away from task-orientation and towards strengthening the relationships you have with your people you can access deeper reservoirs of motivation, and drive productivity for your entire team.
The relationship is the engine; emotion is the fuel
Every engine needs fuel, and in the coaching relationship there is no stronger fuel than emotion.
Much of the time in business we’re taught to keep emotions in check – especially negative emotions like anger, frustration and disappointment. Since it’s rare to see these kinds of emotions expressed, it can be triggering when our people show their dissatisfaction. It can feel like an attack, and the default response can be to mirror the emotion – meet anger with anger – or become defensive.
Every engine needs fuel, and in the coaching relationship there is no stronger fuel than emotion.
Falling into this trap, however, robs you of the opportunity to direct the energy in that emotion in a productive direction. When a team member expresses negative emotion, it means they care. When leaders make an effort to notice and acknowledge the emotion, they can deepen the relationship and build trust. And by exploring the emotion, they can help their people see what’s possible and use their feelings as motivation to take a step in the right direction.
In these situations, the relationship is what allows the coach to lean into the emotion and explore it.
In our 3×4 Coaching program, we give participants challenges to apply key learnings back on the job. In one of these challenges, a participant committed to asking their people simple questions like, “What’s new from the weekend?” much more frequently than they had before. Asking more, personal questions helped this leader build rapport with their people. And it provided the leader with new insight into their people’s emotions.
In the course of these conversations, this leader noticed that the emotion in the person’s response provided a deeper view to valuable information. By leaning into those emotions and exploring them further, the leader was able to learn more about how they were interpreting their experiences. Noticing what made them frustrated, anxious, fearful, or even happy and excited, improved the leader’s ability to identify and address their team’s issues and challenges.
With stronger relationships in place, and positive results beginning to emerge, it wasn’t long before the leader began asking more direct questions to gain a deeper understanding of their people’s feelings. Equipped with better information, the leader was able to give more and more targeted support and feedback to enable their team’s success.
As a leader and a coach, the relationship you have with your people is what allows you to help them be at their best. When leaders give their relationships the care they need and lean into emotions, they can drive higher levels of performance, and ultimately results.
Make the most of your investment
Investing time in building relationships pays dividends. And yet, all the other pressures don’t go away just because you’ve decided to put your time into this endeavour. To optimize the benefits of relationship building given the reality of time constraints, smart coaches create a strategy for how they’re going to build and maintain their relationships every day.
What this comes down to is showing people that you care. That means making time for them, offering them support when they’re struggling, and doing both with unwavering consistency.
But every person is different, and what works for one person might not work for another. When you’re working to build relationships with the people you lead, make a point of understanding:
- What are their strengths?
- What motivates them, specifically?
- What is the best way to communicate with them?
and use what you learn to create an approach that’s going to work for them.
Putting it all together
Productivity is the direct result of an effective team. When everyone is engaged and making a strong personal contribution, efficiency follows. And the greatest influence on performance and engagement is the team’s leader; their coach.
But which leader garners the higher level of engagement and commitment: the leader who focuses first on task execution? Or the leader who works to build relationships and earn permission to coach their people to a higher level of performance?
In your next round of one-on-one meetings, take the time to consider your relationship with the person you’re leading. You might just find that when you move your focus from the to-do list to the person, productivity follows.
Dane Jensen
CEO, Third Factor
Over the course of your career, you’ve probably handed out a few “feedback sandwiches” – a piece of criticism hidden between two pieces of positive reinforcement. But as Peggy Baumgartner lays out in her latest article for HBR, you need to stop softening tough feedback.
In the article, Peggy outlines why the “sandwich” doesn’t work:
🧹 People who think highly of themselves might brush off the piece of corrective feedback, giving more weight to the positive news surrounding it.
😟 But those who are self-critical might dwell on the bad news and miss out on the good.
🐍 And the lack of direct communication makes people feel like they’re victims of a sneak attack.
Instead, Peggy offers simple advice for leaders who need to give feedback: Describe the behaviour you want to reinforce or correct, explain the impact of the behaviour, and outline what you want them to do.
Click here to read the article on hbr.org.
In our 3×4 Coaching virtual learning journey, participants are given challenges to apply what they’ve learned on the job. In this video, our Chief Learning Officer, Peggy Baumgartner, showcases how one program participant used a challenge activity to make a lasting difference in his organization.
When it comes to coaching, it’s not about what you know; it’s what you do that ultimately matters. That’s why we make challenge activities a part of our online learning journeys. Participants are given a challenge and encouraged to make note of what works for them and what impact it had. One participant, taking the 3×4 Coaching program through Queen’s Executive Education, really took his challenge on recognition to heart.
Following the challenge, Dave Cooper shared that he had written a letter to his team to recognize their contributions through the pandemic. As the manager of retail leadership development for Sport Chek, a major retailer with approximately 250 stores, his team had been hard hit by the Covid-19 pandemic.
“Our training team got very disconnected from the stores, which was really difficult for me personally and difficult for our team,” Dave told us. “After going through eight months of this constant stress, I wanted to see if I could write something to recognize what they’d accomplished how long they had endured. And maybe give them a little nudge that they have more in them.”
Dave’s letter to his team was particularly effective because it took all the key concepts from the recognition module and used them in a very powerful way:
- Make it relevant. Dave’s first success was in his timing. Rather than waiting until everything had settled down, he took the time to recognize his people in the moment and let them know they were seen.
- Focus on the behavior, not results. In the letter, Dave recognized his people not for the results, but for their efforts. “You and your team have persevered well over 200 days,” the letter reads. “This is an incredible achievement!”
- Make it a habit. Dave told us that he didn’t want it to be a one-time thing. Rather than writing a letter to his team and calling it job done, he set reminders in his calendar for future times he know would be busy to remind himself to recognize his team.
- Extend influence & ownership to others. The impact of Dave’s letter didn’t stop at his direct reports. He challenged them to pay it forward: “thank your management teams, your full-timers, your part-timers and anyone else who has contributed to your store’s success,” he wrote. “Everyone plays a role!”
The people in Dave’s organization are sure to feel seen, heard and incredibly valued after reading his letter.
It’s always exciting to see the concepts we teach transferred back into the work world. If you’re excited about the possibilities coaching can open up, you can bring the 3×4 Coaching program to your organization or enrol as an individual through Queen’s Executive Education. Feedback is such an important part of our 3×4 Coaching model. Giving people information about their performance is one of the best ways to help them get better.
But do your people actually know that the information you’re telling them is intended as feedback?
A woman walked up to me in an executive leadership program I was teaching and said, “My 360-degree feedback from several of my employees says that I don’t give enough feedback. That’s nonsense! I give feedback to them all the time.”
My advice to her was to use a yellow highlighter.
She told me that that wouldn’t work because most of the feedback she gave was verbal.
“Let me give you some feedback on that.”
“Then use a verbal yellow highlighter,” I responded. “Whenever I have to give anybody feedback, and I want to to make sure it’s been heard and recognized as feedback, I always use the word feedback and emphasize it… as in ‘let me give you some feedback on that.’”
On the next day of the program she walked up to me and said “Oh my gosh that was so simple, and it will make a big difference. In thinking back to my conversations with my employees I realized that very often when I was actually giving them some feedback I rarely used the word feedback, so they didn’t recognize it as such when they were asked.”
It will definitely help the employees’ performance and, secondarily the results on her 360 feedback.
