This article is part of Third Factor’s Story Behind the Story series, in which we unpack the stories behind both iconic and under-the-radar Olympic and Paralympic moments. In this feature, Third Factor Partner Sandra Stark shares the mental performance work she and Peter Jensen did with Canadian figure skaters Brian Orser and Tracy Wilson ahead of the 1988 Calgary Winter Olympics to help them manage pressure and perform when the stakes were highest. — The 1988 Winter Olympics in Calgary were one of the most pressure-filled environments Canadian athletes had ever faced. Canada had never won an Olympic gold medal on home soil, the expectations were immense, and national attention was relentless. Nowhere was the spotlight brighter than on figure skating. Brian Orser entered the Games as the reigning world champion and the central figure in what the media called the “Battle of the Brians,” a highly publicized rivalry with American Brian Boitano. He was Canada’s flag bearer and one of the country’s best hopes for gold. Everywhere he went, strangers reminded him what the country expected – “don’t let us down.” At the same time, ice dancers Tracy Wilson and Rob McCall were carrying a different kind of pressure. Canada had never won an Olympic medal in ice dance, and breaking the long-standing dominance of the Soviet teams was widely viewed as unlikely. What the public saw was composure under extraordinary pressure. Orser delivered a near-flawless performance to win silver by the narrowest of margins, and Wilson and McCall captured an unexpected bronze, part of a remarkable showing in which figure skaters won three of Canada’s five medals. What most people didn’t see was the internal challenge both athletes were managing.  Whenever something important is on the line and the outcome is uncertain, arousal – the body’s activation level – increases. The heart rate rises. Muscles tighten. Attention narrows. Up to a point, this activation improves performance. But when arousal climbs too high, execution suffers. Timing slips. Decision-making tightens. Small errors multiply. This is why elite performers don’t just train physically. They train to manage their activation level so they can perform at their best when the pressure is highest. The goal isn’t to eliminate nerves – that isn’t possible when something really matters – but instead to keep arousal within a functional range. In service of this, two years before the Games, the Canadian Figure Skating Association made mental preparation a priority. They brought in Peter and I to help athletes identify the moments that would elevate their arousal and develop specific plans for managing their arousal when those moments arrive. Here are two of the techniques that we used, as relayed in conversation with Brian and Tracy.

Lesson #1: Plan for Reality Instead of Avoiding It

After the World Championships in Geneva, where Brian was not happy with how he skated, Peter asked him how he was preparing mentally before skating. Brian explained that he “had all the showers turned on in the dressing room so he wouldn’t hear how the Russian skater [who went ahead of him] had done.”  Standing in the noise of the shower, Brian imagined the Russian had skated brilliantly. In reality, the Russian had fallen on both triple axels. In trying to avoid reality, Brian instead magnified his anxiety. “That was the turning point,” Peter explains. From then on, Brian’s training approach shifted: instead of trying to shut out uncertainty, Peter worked with Brian to plan for it. Together they laid out exactly what he would do after warm-up: walk through his program, rehearse key jumps, and – most importantly – rehearse the opening segment he was about to skate. In figure skating competitions, skating order matters – and skaters don’t learn their order to skate until the day before they skate the short program. If you skate late, you may have an agonizing half-hour wait after your warm-up to compete. If you skate early, you may not even leave the ice – which feels incredibly rushed. Brian hated skating first – but instead of hoping it wouldn’t happen, Peter helped him normalize it by creating a plan for each scenario:  “We developed a routine that worked for me,” Brian explains. “A skating-first routine, a skating-sixth routine. We were prepared for any scenario.” The plan removed the uncertainty and second guessing that could creep in. Once Brian had clarity on what he was going to pay attention to and practised it; he could maintain control over his arousal level. This wasn’t about calming down, it was about restoring control. In particular, they agreed that if Brian drew his dreaded skating-first slot, he would skate only part of the warm-up, step off the ice, and walk through the opening of his program – physically and mentally – with skate guards on. He would mentally rehearse through to his first major jump, then return to the ice once his warm-up ended.  At the Olympics, that exact scenario played out. Brian skated first in the short program – and won it convincingly. Anyone watching would never have known how uncomfortable that situation was for him. Listen to Brian talk about the steps that lead to a great performance:

Lesson #2: Train For High Arousal Instead of Trying to Eliminate It

Tracy Wilson knew exactly when her arousal would spike: the moment she stepped onto the ice and heard her name announced in a packed Calgary arena. “Nothing would get me more jazzed up than hearing ‘Tracy Wilson, Rob McCall, Canada,’” she recalls. Instead of trying to suppress that reaction and stay calm, she trained for it. Tracy used vivid mental imagery, rehearsed repeatedly in everyday moments: driving to the rink or lying in bed at night. “I hear the announcement and I observe how I feel,” she explains. Then she ran a specific attentional cue: “I hear the noise … I’m going to go under the noise. It’s there. It’s going to go over. It’s going to go behind my back and down.” This wasn’t intellectual visualization. It was sensory and physical. Because the body responds to imagery as if it’s real, repetition trained her nervous system to respond automatically.  Peter and I saw this pattern repeatedly: performers assume the goal is to eliminate nerves. But when something matters, high arousal is inevitable. The skill is learning to perform with it and keeping it within a functional range by directing attention to where it belongs. Tracy’s imagery did exactly that. It kept her focus on skating to centre ice, waiting for the music, and entering the opening movements, rather than drifting toward outcomes, judgments, or expectations. Listen to Tracy discuss training and preparation for emotional moments:

What This Means for You

The more important something is, and the more uncertainty it contains, the higher your activation will rise. The question isn’t whether you’ll feel pressure but rather how you will respond to it. And how you respond in the moment is a function of how you’ve trained and what you’ve practiced:  Orser used structure to manage waiting and uncertainty. Wilson used imagery to regulate the surge that came with public introduction. Different methods, same objective: directing attention toward controllable actions and away from the thoughts and feelings that lead to overwhelm. Whether you’re stepping onto Olympic ice or into a high-stakes meeting, the principle is the same: you don’t rise to the occasion, you default to what you’ve trained. Here are four ways to apply the principles of mental preparation to your reality:  

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This article is part of Third Factor’s Story Behind the Story series, where we look at remarkable Olympic and Paralympic achievements and the athletes who made them happen. This time, we’re featuring Brian and Robin McKeever. Together, they’ve won 16 gold medals in Para Nordic skiing. — Brian McKeever is one of Canada’s most accomplished skiers, winning gold at every single winter Paralympics since Salt Lake 2002 (6 in a row), and is now part of the coaching team heading into Milan Cortina. Brian was 19 when he began losing his vision to Stargardt disease. He competed in Para Nordic skiing’s visually impaired category, where athletes ski at full speed but rely on a guide to navigate the course. That guide was his older brother, Robin. Robin wasn’t a helper on the sidelines – he was an elite skier in his own right. As Brian’s guide, Robin skied directly in front of him during races, setting the pace, choosing lines, calling terrain, and making split-second decisions that affected them both. If Robin made a mistake, Brian paid for it. If Robin wasn’t fast enough, they couldn’t win. To spectators, the McKeevers’ racing looked effortless: two skiers lined up and moving in sync, linked by trust and quiet communication. What wasn’t visible was how much work it took to build that easy relationship – or how important kindness was to sustaining it. Brian raced on the same courses and distances as Olympic cross-country skiers. The physical demands were the same. What differed was how results were calculated. In Para Nordic skiing, athletes are classified by disability type, and finishing times are adjusted using a percentage system, like a golf handicap. For Brian, that system created a unique challenge. Because he was in the least severe vision-loss class, his finishing time was counted at 100 per cent. Athletes with more vision loss had time removed, sometimes significantly. As a result, Brian and Robin often had to win races by minutes to win overall. Guiding made their reliance on each other unavoidable. In Brian’s category, Robin skied directly in front, choosing the line while Brian drafted behind him. The draft helped – but only if the guide was fast enough to lead. If Brian had to hold back because his guide was not skiing fast enough, there was no way he would win, which meant that Robin had to ski at a level that matched one of Canada’s top able-bodied skiers. As Brian puts it, “I’m not winning without a good guide.” This wasn’t an individual event with assistance. It was a shared performance.

Kindness Is the Mechanism That Lets Standards Hold

When choosing who to work with, one thing mattered most to the brothers. “Skills can be learned,” Brian says, “but the right compatibility is [most] important.” For Brian and Robin, compatibility meant being able to handle feedback without eroding trust. It wasn’t about being agreeable, it was about keeping standards high while delivering feedback with kindness. “There could be criticisms, there can be hard conversations,” Brian explains. But when feedback came with “kindness in their hearts and how it’s being presented,” it became “much easier to listen to it and to debrief, and figure out a better way forward.” That difference mattered for learning. With trust in place, someone could say, “Hey, I think if you do something this way, you’ll be faster,” and it would be heard as help. As Brian says, “we all get better together.” Robin noticed the same effect. Strong trust meant “less micromanaging.” Standards didn’t drop; roles were clear, intentions were trusted, and learning could continue under pressure. Here’s Brian sharing about the importance of kindness to their culture:

Kindness Can Raise the Bar

One of the most important moments in Brian’s Paralympic career happened because a competitor took the time to help him. Early in his Para Nordic career, Brian sometimes raced without a guide. In one event, he finished just “30 seconds behind the top guy in the world.” Afterward, the German athlete and his guide told him, “You need to have a guide, because today with a guide, you might have won.” Brian remembers thinking, “Why would another nation be helping me out on this?” The answer was simple: they were “just excited to have competition.” That advice changed Brian’s path. Because of that conversation, he asked Robin to guide him, beginning “10 years of pretty fun work racing together.” Sometimes kindness doesn’t make sport easier. It makes it better. On why others helped them out to raise the bar:

Trust Is Built in the First Failure, Not the First Success

Their first World Cup together took place at the Salt Lake City Olympic course in March 2001. It was unusually warm – about 15 Celsius, Robin recalls – and the snow was wet and unpredictable. On a fast downhill, something went wrong. Robin reached the bottom and realized, “Brian’s not there.” He waited, then started hiking back up the course. He heard Brian yelling. What he saw first wasn’t Brian, but “a ski sitting off the edge of the trail.” Brian had caught an edge in the “sloppy snow,” gone off course, and ended up “hanging off of a tree upside down.” Robin climbed down, removed the skis, and pulled him back up. From Brian’s side, he stepped outside the track to get a push and hit the “mashed potatoes” snow: “My ski stopped and I kept going.” The tree became “the only thing stopping me from sliding headfirst down a steep mud slope.” He held on and waited for Robin. “I figured he’d eventually figure out I wasn’t there,” Brian says. Robin later called it “a very big failure on day one.” What mattered was what followed. “We laughed about it.” No blame. No anger. That moment set the tone. Trust wasn’t automatic – even between brothers. It was built through shared experience and protected by how mistakes were handled. Kindness showed up early, not as softness, but as steadiness. Here’s Robin sharing their early guiding failures:

Autonomy in Preparation. Alignment in Execution.

The McKeevers succeeded because they didn’t pretend they were the same athlete. As Robin explains, “We have overlapping roles that work together … we have the same end goal, but we still need to arrive there in slightly different ways.” That showed up in training. “We have our own training programs,” he says. “It’s not exactly the same, but we still need to arrive at the same point where we can ski together, race together, and communicate in order to achieve a team victory.” Brian puts it plainly: “I can ski by myself. Robin can ski by himself, but he’s there to help me. And we are winning this together. We’re not doing this individually.” Giving each other space reduced friction. Coming together at the right moments kept them aligned. Trust and looking out for each other were the glue that made both possible.

What Leading With Kindness Looks Like in Practice

The McKeevers’ story reveals three practical behaviours that translate directly to leadership and teams:

01.

Reset without blame when something goes wrong.

02.

Deliver feedback as performance support, not personal judgment.

03.

Clarify ownership to reduce micromanagement and create alignment.

01. Reset without blame when something goes wrong

When Brian crashed off the course in Salt Lake City, the response wasn’t panic or finger-pointing. Robin described the day as a failure, but one they laughed about and moved on from. That response preserved trust in a moment where it could have fractured.

02. Deliver feedback as performance support, not personal judgment

Hard conversations were unavoidable, but when framed with respect, people stayed receptive. The feedback that mattered most was specific and performance-focused: if you do this differently, you’ll be faster.

03. Reduce micromanagement by clarifying ownership and alignment

Trust allowed Brian and Robin to prepare in their own way while still arriving at the same execution point. Different paths. Same outcome. This is kindness without lowering the bar: respect that keeps people engaged, paired with precision that drives improvement. In the McKeevers’ case, kindness turned trust into medals, and a partnership into a lasting competitive advantage. —- Brian will be coaching the Canadian para-Nordic team as they go for gold in Milan-Cortina starting on March 10 (see the team schedule here), while Robin will be supporting the Canadian Nordic team as a member of the coaching staff.  

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Bring the skills that elite athletes use to build resilience and perform under pressure to your organization. Contact us to learn more about our resilience programs.

Bring skills that elite athletes use to build resilience to your organization. Contact us to learn more.

This article launches Third Factor’s Story Behind the Story series, in which we unpack the stories behind both iconic and under-the-radar Olympic and Paralympic moments. For our first feature, Third Factor CEO Dane Jensen sat down with Tessa Virtue – two-time Olympic champion and, with her partner Scott Moir, the most decorated Olympic figure skaters of all time. — From the outside, the story of Tessa Virtue and Scott Moir’s career is simple: show up every four years and win. Gold in Vancouver, silver in Sochi, then, after retiring and un-retiring in spectacular fashion, gold in PyeongChang via one of the Winter Olympics’ all-time iconic performances.  But the story behind gold in 2018 is strikingly different than gold in 2010. The lead-up to 2010 in Vancouver was marked by overcoming both injury and conflict: “I had surgery to combat an overuse injury in my legs, and throughout the recovery process Scott and I stopped speaking. We just lost trust.” At the Olympics, Tessa was “counting the number of steps it would take to get to the cafeteria because I knew if I walked those 300 paces, I wouldn’t be able to practise or compete. And so, it felt like the ultimate Hail Mary just worrying about making it to the end of a program.” In the end, talent and hard work – on both recovery and the relationship – aligned to produce one shining moment. Tessa and Scott were crowned the youngest ice dance champions in Olympic history.  It was an incredible performance – and one that felt like it would be hard to repeat. “Stepping off the podium in 2010 … I’m not sure I really felt like a winner, if I’m honest,” she says. “There were a lot of factors that had to come together for us to win, and I’m not really sure if I knew stepping off the podium in 2010 that I could replicate that.” 
“We can BE the best, even when we’re not AT our best.”
At PyeongChang in 2018, on the other hand, “before our music even started, I felt different. I felt like a high performer, and I didn’t feel like I needed the judges’ results to prove that for me.”  And contrary to the feeling after the 2010 Games, after 2018, “there was real joy and satisfaction that came from the hard work, from the pressure, from all of the things that I would’ve found totally depleting two, four, eight or 12 years earlier.” So what changed? In our conversation with Tessa, three evolutions stood out: embracing discomfort rather than focusing on the number of hours spent in training; a deliberate shift in mindset from chasing perfection to pursuing excellence; and – above all else – a reclamation of personal power. 

01. Creating discomfort vs. over-training

After the over-use injuries and surgeries that characterized 2010, the comeback in 2018 was built on less training time – three hours a day instead of 12 – more recovery time, and using the limited training hours to deliberately create imperfect conditions to sharpen their resilience. Whether it was leaving the ice unflooded and chipped, pumping in crowd noise, or falling on command to practise recovery, each practice built confidence that, as Tessa says, “we can BE the best, even when we’re not AT our best.” Here’s Tessa discussing that process:
 

02. Pursuing excellence vs. chasing perfection

In Tessa’s words, “We needed to stop chasing perfection and instead pursue excellence … and once we took perfect off the table, we thought excellence was possible.” Their daily goal became showing up at an “8 out of 10”; not in effort, but in execution. Reframing their approach unhooked them from the impossible standard of perfection and freed them to connect with the joy and challenge of consistent excellence.  Listen to Tessa talk about this shift:
 

03. Becoming drivers vs. passengers 

At the heart of Tessa and Scott’s story behind the story is reclaiming a sense of agency and self-efficacy. After years of being “good little soldiers,” for their 2018 comeback, they stepped into the driver’s seat: assembling their own team, setting their own standards, and “operating as if we were the CEOs of our own business,” she says. “We had agency and autonomy, we really were steering the ship.” That changed their experience leading up to the Games and, she believes, made the ultimate win more fulfilling. Listen to Tessa talk about this shift:
Of course, the effectiveness of these shifts is not limited to sports. We can all benefit from: When Tessa and Scott made these shifts, the impact was transformative. In Tessa’s words, “I felt like I had the recipe for what it meant to be excellent.” Given the results, it’s a recipe that’s worth testing out for yourself.   Want to go deeper? Watch Tessa’s full conversation with Dane here:
 

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Rosie MacLennan is a powerhouse: she was the first Canadian athlete to defend a gold medal at a summer Olympics by winning back-to-back golds in trampoline in 2016 and 2020, she served as the Chair of the Athletes Commission at the COC and fought tirelessly for safe sport, and she has an MBA from Stanford. We were fortunate enough to have Rosie join us at our annual Third Factor client dinner a short time ago, where she shared a behind-the-scenes look at her path to Olympic triumph, the significant challenges she faced on the journey, and the tools she used to help overcome them. Here are three lessons from Rosie’s talk that can help anyone striving for their own version of a gold-medal performance.

1: Confront failure head-on

One of Rosie’s most interesting insights was slightly counter-intuitive: when the fear of failure is strong, don’t shy away from it – lean into it. Ahead of the Olympics, Rosie consciously worked to confront the possibility of failure directly, and work through her worst-case scenario in vivid detail.
“By confronting the possibility of failure, you can free yourself from its grip.”
In partnership with her mental performance coach, Rosie sat down and played out two scenarios: what if things go well and I win? And, what if I stumble and fail? With these two scenarios in mind, she vividly worked through how she would feel and what her life would be like: 1 day after, 1 week after, 1 month after, 1 year after, and, eventually, 5 years post-Olympics. Rosie’s realization? Ultimately, the outcome at the Games would have little impact on her life 5 years down the road. Regardless of the outcome she would be okay. This mental exercise allowed Rosie to remove the distraction of fear from her preparation. By confronting failure head-on, she could redirect her energy from worrying about what could go wrong to focusing on what she could control. Whether you’re preparing for a major presentation, launching a new business venture, or pursuing a personal goal – instead of trying to avoid thinking about failure, take the time to visualize the negative scenario. When we “play out the full movie” what we often find is that the fear comes from the fact that we are just imagining a moment in time – an incomplete thought or image that doesn’t reflect the fullness of time. By confronting the possibility of failure, you can free yourself from its grip and focus entirely on performing at your best.

2: Embrace direct feedback

Rosie’s coach, Dave Ross, is known for a style that is extremely candid. While some athletes balked at his bluntness, Rosie saw something deeper: a genuine commitment to helping her succeed. She understood that behind his straightforward critiques was a profound belief in her potential. Instead of resisting his feedback, she consciously worked to lean into it, using it as information to unlock higher levels of performance. This ability to harness the value in blunt feedback came from her taking the time to understand Dave as a person. She took the time to look beyond personality and style to understand his values and ultimately his character. These insights didn’t just unlock her own performance, they also allowed her to help other athletes shift their perspective on Dave’s feedback by sharing her insights into what was behind his style. When you find yourself chafing at direct feedback, consider the intent of the person delivering it. Where are they coming from? What are they trying to help you accomplish? Often, others are trying to help – even when their wording or approach might trigger some reactivity.

3: Use visualization to overcome obstacles

In the lead-up to the Tokyo Olympics, Rosie faced a daunting challenge: a series of serious ankle injuries that left her unable to perform her trampoline routine for weeks. In fact, she was unable to practice her full routine until one day before leaving for the Games.
“When we imagine something with enough vivid detail – to our body, it’s real.”
Rather than letting this setback derail her preparation, Rosie turned to the power of imagery and visualization. Unable to train physically, she trained mentally. This started with simply imagining herself bouncing on the trampoline again. She shared that, initially after the injury, every time she would close her eyes and visualize jumping on the trampoline – she would see herself falling. With effort and (mental) practice, she was able to start to imagine herself jumping with confidence, and eventually to visualize her entire routine in vivid detail. Remarkably, Rosie finished 4th at the Tokyo Olympics— less than a single point off of the podium featuring the best athletes on the world, all of whom had been training regularly, despite having been unable to physically practice until a single day prior to travel. When we imagine something with enough vivid detail – to our body, it’s real. Some studies estimate that for elite athletes, mental rehearsal delivers roughly 85% of the benefits of physical rehearsal. Rosie’s experience certainly backs up that research. Visualization isn’t just for elite athletes. It’s a tool anyone can use to prepare for high-stakes situations —whether it’s a speech, negotiation, or exam—spend time visualizing your performance. Imagine every detail: the environment, your actions, and the desired outcome. This mental preparation can help you feel more confident and prepared when the moment arrives.

Bringing it all together

Rosie MacLennan’s journey to Olympic success is more than a story about athletic achievement. Her approach to confronting failure, embracing feedback, and harnessing the power of visualization provides lessons that can help all of us. Here’s a challenge: think about your own version of a “gold medal performance.” What are you striving for in your career, relationships, or personal growth? Now, consider how you can apply Rosie’s three strategies: Confront failure head-on: What’s holding you back? Imagine the worst-case scenario to start to rob it of its power. Embrace direct feedback: Who in your life is pushing you to be better? How can you listen with an open mind and use their insights to grow? Use visualization to your advantage: What mental rehearsals can you do to prepare for your big moment? Negative emotion is an incredibly volatile fuel. Our CEO, Dane Jensen, lays out how to harness its energy for building motivation in his latest article for Harvard Business Review titled Turn Your Team’s Frustration into Motivation. In the article, Dane offers three tools for leaders to motivate people facing a setback:

🏷 Label the negative emotion and engage. Right or wrong, giving it a name helps uncover important information that can be used for moving forward. 👏 Feed the self-coach, not the self-critic. Encourage them to look for the opportunity in the crisis. 🛴 Channel energy to action. Use the moment to build a vision of a better future and build clarity around what it takes to get there.

Strong leaders don’t shy away from negative emotions. They lean into them and help their people use them to recover and grow. Click here to read the article on hbr.org.

By Dane Jensen / CEO, Third Factor

All teams suffer setbacks. What separates resilient teams from the rest is how they respond. Resilient teams come back stronger after failure because leaders and team members lean into the negative emotions that inevitably accompany setbacks and use the energy under those emotions to fuel recovery.

Negative emotion is volatile fuel

Heading into the women’s World Cup in 2011, Canada’s national soccer team was one of the favourites. Two weeks later, they were knocked out of the round robin in a 4-0 defeat to France and headed home without winning a game – finishing dead last.
“It wasn’t going to define us”
Team Captain Christine Sinclair talked about feeling “humiliated” – like they had let down the country. And yet just one year later, the same team outperformed at the London Olympics to win Canada’s first ever medal in soccer. “We knew what we were capable of and just because we had one bad tournament it wasn’t going to define us,” said Sinclair. The head coach of the Women’s National Team, John Herdman, spoke about how the team was “an easy group to motivate” because they had just suffered such a crushing defeat. Negative emotion can be powerful fuel for positive response. It can provide ‘bulletin board material’ that leads to determination, and ultimately harder work and higher standards. But negative emotion is highly volatile fuel. If not handled correctly, it can trigger a negative feedback loop that leads to the blame game and teams that end up either combusting or just detaching.

Three Jobs for Leaders of Resilient Teams

We’ve observed that leaders of resilient teams are able to trigger the positive feedback loop from negative feedback by doing three things differently than leaders of less resilient teams: 1. Lean into negative emotion Leaders of resilient teams don’t retreat from negative emotion. They don’t try to rescue people from it and make them feel good. Rather, they use it for its developmental potential. The psychologist Roberto Assagioli has said, “a psychological truth is that trying to eliminate pain merely strengthens its hold. It is better to uncover its meaning, include it as an essential part of our purpose and embrace its potential to serve us.” When leaders try to reassure people or make the pain go away, they rob it of its power. It is better to acknowledge the pain and embrace it so that it can be used to fuel growth.
“As painful as it feels now, it will help him.”
So, what does ‘leaning in’ look like? Consider “the shot.” Kawhi Leonard’s quadruple bouncing Game 7 buzzer beater was a moment of euphoria for Toronto. On the other side, however, it was a devastating moment for a young Philadelphia 76ers team featuring 25-year-old star Joel Embiid, who left the court in tears. When asked about the emotional response of Embiid in the post-game press conference, Philadelphia head coach Brett Brown said, “As painful as it feels now, it will help him. It will help shape his career.” Rather than shying away from the pain, comforting Embiid and trying to lessen the sting, Brown leaned into it and helped his young player see it as a growth opportunity – a sign that he needed to work harder. 2. Frame negative emotion differently Leaders of resilient teams have a different answer to the question “what is this pain telling us?” than leaders of less resilient teams. They frame pain as a signal that they aren’t there yet – rather than a sign that they aren’t good enough. As a result of this framing, resilient teams respond to negative emotion with determination. They get committed to the challenges they face by exerting control where it matters: their own effort. After a lacklustre season heading into Salt Lake City in 2002, the Canadian women’s hockey team held a player’s only meeting where they came up with the acronym WAR, for ‘We Are Responsible.’ As 4-time gold medalist Janya Hefford reports, “there was a lot of the blame game going on”– and the WAR framing helped them redirect attention away from the officiating, their opponents, etc. and towards what they were responsible for. Ultimately, this perspective proved vital in overcoming 8 straight penalties in the Gold-Medal game to triumph.
3. Channel negative emotion After embracing negative emotion and finding its meaning, teams and their leaders must still channel the emotion into positive outcomes. Our founder, Peter Jensen, will often ask teams who have suffered failure one powerful question: “What are we going to do with the energy under this emotion?” it’s easy to channel emotion into what Ben Zander has called “the conversation of no possibilities” and allow the dangerous side of negative emotion affect to take over. Channeling negative emotion productively requires individuals on teams to take responsibility for redirecting energy towards growth and hard work.

Negative emotion is fuel for growth

Resilient teams process negative emotion in a way that leads to harder work and higher standards as opposed to detachment or combustion. They do that by leaning into negative emotion rather than retreating, by framing it a little differently and by seeing it with a sense of challenge, control and commitment. As a leader, your job is to create the conditions that allow negative emotion to be used to its full potential. The next time your team suffers a setback, encourage your team to accept their feelings, find meaning in their failure, and channel their emotions to come back stronger than before. Valuing lessons from failure is an important mindset in business, but in reality most teams aren’t prepared to fail. The consequences of failure can breed negativity and erode team culture, destroying productivity, preventing future success, and masking the very lessons that make failure valuable in the first place. In our 25 years of experience working with hundreds of teams in the worlds of elite sport, business, not-for-profit, Government and Academia – including the last 4 medal-winning Canadian Women’s Olympic hockey teams – we’ve observed the characteristics that define resilient teams, and the steps they and their leaders take to use failure as a catalyst for growth and high performance. In this keynote address, Third Factor CEO, Dane Jensen, will draw on the lessons we’ve learned from the Olympic athletes we’ve worked with to inspire you with new ideas to foster resilience on teams in your organization by examining four characteristics of resilient teams.
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The presentation features the voices of athletes and coaches who have persevered in the face of failure and tremendous pressure, including: Participants will learn: You should attend if: Set against the backdrop of one of Toronto’s newest and most exciting innovation spaces, OCAD U CO, participants will enjoy great peer networking and a delicious breakfast. About the presenter:
Dane Jensen is a cross-pollinator between the podium and the boardroom. As CEO of Third Factor, he works every day to enhance Canada’s business and athletic competitiveness through better strategy and stronger leadership. His clients include RBC, CIBC, WestJet, University Health Network, the Canadian Paralympic Committee, the Canadian Sport Institute Ontario, and Right To Play. He has worked as an advisor to Senior Executives in 12 countries on 5 continents, he contributes regularly to The Globe and Mail on the topics of strategy and leadership, and was previously an Associate Partner at the strategy consultancy Monitor Deloitte.
About the venue:
Just minutes from Union Station on Toronto’s waterfront, OCAD U CO is a state-of-the-art 14,000 square foot studio designed specifically for collaborative innovation work. The space features is home to 20 resident design-led startups, a suite of formal and informal meeting spaces, and is the setting for our program, How To Lead Innovation, which we run in partnership with OCAD U CO and the Smith School of Business at Queen’s University.
  Reserve your spot:
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