Editor’s note: This article was first published on April 14th, 2020, just a few weeks into the COVID-19 pandemic. While the context may have changed, your plays as a leader are still the same. In these uncertain times, you are likely facing new challenges as a leader. From working from home to school closures and outright community lockdowns – everyone has been dealing with significant, unexpected change over the past few weeks. These changes have impacted us all – changing the way we communicate, work together, and accomplish our goals. During these tough times what we have noticed is people’s desire to help others. The feeling that we will come through this together is a rallying cry that gives heart to many. But as leaders, as coaches, what does this mean? How do you help your people during times like this? It’s a question many are struggling with.

It’s all about the relationship

When people go through difficult times together, they can emerge more connected – but only if they’re conscious about it. Difficult times can also lead to fracture. As a leader, it’s your job to step back and really think about how you are building and deepening relationships with your people in this new environment. Take the time to check in with your people and listen to them. Take some time to step back and see what you’re going through as impartial observers and acknowledge that it’s hard. These are unprecedented times and the effort you make to stay connected with your people can make a huge difference. Coach Roy Rana of the Sacramento Kings spoke with us about how building relationships is intentional. There is an intention to communicate, to make the person feel connected, to ensure they know they have your attention. He talks about the little things that he does to accomplish this. In the video below, he lays out the wonderful challenge he sets for himself of “30 seconds every day for every player”:

Rana’s Strategies are for basketball – not your environment. So what would work for you? What are the little ways you can connect with your people to communicate that you are thinking of them and you care?

The game has changed

By now, every workplace has been impacted by COVID-19. The game has changed, and clarity needs to be re-established. Your team needs new skills and mindsets so that you can get through this together.

“We can’t go back, only forward.”

Ask yourself what your team needs for their new playbook. Do your people know what the work expectations are today? Timelines are different. Things change quickly so clarity is always evolving. Think short term and help them find focus. Do they know what other people need from them? Are they aware of how your goals have shifted? Especially if your team is working differently than they’re used to, over-communication is impossible when it comes to these things. Your team also needs clarity on what your organization’s values look like in this reality. Not just the vague, nice-sounding words – what they actually look like. If you value safety, how are you acting on that value? If you value team, how are you making sure that no one’s feeling isolated? Get together as a team to discuss your values and think through how you’re living up to them at this time. Through all of this, recognize that as a coach you need to meet your people where they’re at. Some team members might be juggling kids and other family constraints. They may even be caring for someone who is sick. Give them real clarity on how your team can work well together in a way that’s not going to make anyone feel criticized, judged or guilty. Have empathy for what they’re going through and use humour to help people feel at ease. Some team members (and perhaps even you) may be thinking they just need to hold on for a little bit longer until things get back to normal. That thinking will not serve them or the organization well. When companies face disruption, the ones who try to ignore it or find a way to hang on to their old ways of doing things don’t fare well – think Blockbuster. We can’t go back, only forward.

New plays for a new game

When the game changes, you can’t expect to get the same results from the same behaviours. As a coach, your goal is to help your people succeed in their new reality – and this means helping them get up to speed on the skills that will support the new expectations as well as discouraging the old behaviours that are no longer productive. This is all about consistent feedback and communication, and feedback is a challenge when you can’t see what people are doing. For the coachee, the lack of visibility can lead to frustration and unnecessary roadblocks that can harm engagement. Make a habit of checking in frequently with each team member to support their development. This isn’t about micromanaging or checking up on them; it’s about making sure they’re not sitting alone frustrated because something’s blocking their progress. If that sounds like a big job, that’s because it is. Coach Rana told us about how making time for each and every team member is a challenge even as a professional coach. And he offered this advice for keeping the connection alive even when it feels like you’re too busy.

Out of sight, not out of mind

If what I’m doing can’t be seen, how do I know if it’s valued or appreciated? This is one of the challenges your people are facing as they transition to a new reality. People need to know that what they do has value, so giving appropriate recognition is more important now than ever. This doesn’t mean handing out awards and prizes. It’s about looking for the bright spots – things that are going well, little wins, positive behaviours – and acknowledging them. You might recognize a team member who creates a shared space for everyone to connect, or someone who volunteers to take on a task for another team member they see struggling. It’s also vital to recognize that people need to feel connected and not isolated. Make every conversation a coaching one. Even simple questions like “how are things going today” have value for a coach. As you explore the answer, you can uncover the information you need to find possibilities and build commitment to a solution. When people are worried, anxious or afraid they’re harder on themselves than ever. Having the coach remind them of who they are at their best brings tremendous energy.

Be ready for the human element

Behind all this is a real humanitarian challenge. As time goes on, the people on your team may become sick, need time off to care for loved ones, or worse. Loss is going to look very different for different people – it can be loss of a loved one, income, or something else. As a coach you have a role to play in supporting your team members as they recover from whatever their loss may be. The temptation is to think that when someone is in pain over their loss that bringing it up will cause undue pain by reminding them of it. Just keep to your work and ignore it. And that’s like the monster under the bed for a little kid. As long as the kid believes there’s a monster under the bed it gets bigger and bigger. The longer it goes, the bigger it gets.

“When loss isn’t acknowledged, it feels like it’s been dismissed.”

This is true on both sides of the relationship. In Sheryl Sandberg’s book, Option B: Facing Adversity, Building Resilience, and Finding Joy, she talks about how the hardest part of going back to work after losing her husband was the silence. When loss isn’t acknowledged, it feels like it’s been dismissed. And a significant loss being dismissed feels really bad. You don’t need to be a counsellor or have all the answers, and there’s no secret formula for how to deal with these times. Your job as a coach is to bring things to the surface and give people permission to talk about it if and when they want.

Help people get better at whatever it is they do

We often define a coach’s core job as this: help people get better at whatever it is they do. We call this developmental bias, the idea that a coach is always biased toward developing their people no matter what the circumstance. As the “whatever it is they do” continues to change and evolve over the coming months, and probably years, you have an opportunity to help your people stay engaged and rise to the occasion. By maintaining and building relationships, building clarity around what’s expected, building competence in new ways of working, and recognizing the all of what is happening, you can show your people that you’re on their side and help your entire team emerge stronger for it. In 2002, the Canadian Women’s National Hockey Team entered the Olympic Games in Salt Lake City in an unfamiliar position: as underdogs. They had not hit their stride as a team, their confidence had taken a hit, and emotions were at risk of boiling over. In eight head-to-head games against the Americans leading up to the Olympics, Canada had lost all eight. For many players, it was hard to avoid memories from four years earlier when the team had lost to the Americans in the gold medal game. Jayna Hefford, who was playing in the first Games of her Hall of Fame career, recalls the point when the stress and emotion came to a head: “There was an intense conversation in the dressing room with the team. A lot of people had a lot to say about things we needed to do and how we were going to get better, and we realized that a lot of what was happening was the blame game.”

“We realized that a lot of what was happening was the blame game.”

Through a frank, players-only discussion the team was able to come together, but the conversation could have gone a number of different ways. It stayed on track because the team was prepared – mentally and emotionally – to have performance conversations under pressure and surface a number of issues the team needed to resolve. And that preparation turned out to be an important stepping stone to winning gold in Salt Lake City.

Training the bomb squad

Handled poorly, team communication under pressure can lead to combustion. And just like you wouldn’t get success as a bomb disposal technician going in without their toolkit, you won’t find success in communicating through tense situations if your team isn’t prepared. The advantage the women’s team had that allowed them to emerge from that conversation united was a deep awareness of their communication tendencies and systems to counteract the counterproductive ones. They had laid the foundation for performance conversations in good times so that they could happen and be productive when the difficulty hit. In other words: they had a tool kit and they knew how to use it.

“The biggest opportunity for meaningful growth is often to increase self-awareness and strengthen their ability to communicate productively when under pressure.”

We’ve worked with hundreds of teams in elite sport and business, including the last four medal-winning Canadian women’s hockey teams. One of the things we’ve learned is that when teams are already operating at a high level, the biggest opportunity for meaningful growth is often to increase their self-awareness and strengthen their ability to communicate productively when under pressure. To support this, we’ve developed a process to help teams become more aware of their tendencies, develop systems and practice performance conversations anytime. At the heart of this process is a tool called the TAIS – The Attentional and Interpersonal Styles inventory. The TAIS was developed for use by Navy SEALs and Olympic athletes, and we’ve found it to be an incredibly valuable tool for diagnosing communication challenges on all kinds of teams. When the pressure is on, when teams are in the midst of setbacks and failure, individuals will fall back on their default communication styles.

Five communication choices

The author of the TAIS, Dr. Robert Nidefer, showed that people make five choices over and over in the course of a conversation. These choices are informed by their tendencies on five dimensions.

Give up/take control – are you more likely to try to take control, or cede control to someone else? Speed up/slow down – are you more likely to force action or a decision, or encourage more thought and consideration? Extroverted/introverted – are you going to seek out others, or try to solve the problem yourself? Become quiet/express thoughts – are you going to become quiet and try to understand, or advocate for your position? Critique/express support – will you say no and become more critical, or will you say yes and express support?

Cut the right wire

Every team will have members with different tendencies. Ultimately, it’s not the tendencies that matter; it’s the level of awareness team members have of their tendencies, and the systems they put in place to leverage their strengths and weaknesses in the heat of the moment. The highest performing teams we work with take three critical steps in preparing for productive communication under any circumstances.

Acknowledge the “I” in team

Great coaches know that the phrase “there is no I in team” is a myth. Every individual makes their own contribution – and without self-awareness, people can’t adjust. That’s why the first step in your team’s communication action plan is to encourage every individual to build self-awareness across these five choices. By knowing and understanding their default tendencies, team members can begin to recognize their behaviour and course-correct when necessary for the good of the team.

Connect to the “we” of the team

It’s advantageous to know your individual tendencies, and the value is multiplied when that information is shared with everyone on the team. When you raise the waterline of team awareness, everyone can work on the same communication system. Team members can see the intent behind the behaviors their teammates exhibit. The process can be incredibly difficult; Team Canada Captain Hayley Wickenheiser called sharing her profile with her team-mates, “the most stressful part of the 4-year [Olympic] quadrennial.”

Come together as a team

Armed with knowledge of self and others, teams can come together and translate self-awareness into action. When pressure hits, if everybody on the team has the tendency to get louder, express their thoughts and try to take control of the conversation, the team can make decisions in advance to decide who’s going to take control when issues arise. By having these conversations earlier, teams can build systems to fall back on when the pressure is turned up.

Preventing detonation

The next time you’re headed into a potentially high stakes conversations, use the five choices below to carry out a short 3-step preparation exercise:

1. Plot your default tendency on each of the five scales – given your past history, where are you most likely to fall?

2. Where would you ideally like to be as you head into this specific interaction?

3. What are the gaps between your ideal and default style? What actions will you take to ensure you are at your ideal?

Repurpose the fuel for growth

We’ve said before that negative emotion is volatile fuel. Improperly handled, it can lead to combustion. Used properly, it can lead to high performance. Team communication must go beyond just staying cool during difficult times. Teams must use communication to understand and lean in to their negative emotions, uncover what the emotions are telling them, and frame it as an opportunity for growth. This is what happened with the women’s team in 2002. They prepared to have productive communication at all times, and used the tools they learned to find the opportunity for growth at a moment when it could have blown up. Jayna Hefford explains:

By understanding your individual communication style, sharing your tendencies with the team and proactively planning to address potential faults, your team can find its way through difficult times and not just safely diffuse difficult situations but find new strength and opportunity for higher performance in the process.

By Dane Jensen / CEO, Third Factor

All teams suffer setbacks. What separates resilient teams from the rest is how they respond. Resilient teams come back stronger after failure because leaders and team members lean into the negative emotions that inevitably accompany setbacks and use the energy under those emotions to fuel recovery.

Negative emotion is volatile fuel

Heading into the women’s World Cup in 2011, Canada’s national soccer team was one of the favourites. Two weeks later, they were knocked out of the round robin in a 4-0 defeat to France and headed home without winning a game – finishing dead last.

“It wasn’t going to define us”

Team Captain Christine Sinclair talked about feeling “humiliated” – like they had let down the country. And yet just one year later, the same team outperformed at the London Olympics to win Canada’s first ever medal in soccer. “We knew what we were capable of and just because we had one bad tournament it wasn’t going to define us,” said Sinclair. The head coach of the Women’s National Team, John Herdman, spoke about how the team was “an easy group to motivate” because they had just suffered such a crushing defeat. Negative emotion can be powerful fuel for positive response. It can provide ‘bulletin board material’ that leads to determination, and ultimately harder work and higher standards. But negative emotion is highly volatile fuel. If not handled correctly, it can trigger a negative feedback loop that leads to the blame game and teams that end up either combusting or just detaching.

Three Jobs for Leaders of Resilient Teams

We’ve observed that leaders of resilient teams are able to trigger the positive feedback loop from negative feedback by doing three things differently than leaders of less resilient teams: 1. Lean into negative emotion Leaders of resilient teams don’t retreat from negative emotion. They don’t try to rescue people from it and make them feel good. Rather, they use it for its developmental potential. The psychologist Roberto Assagioli has said, “a psychological truth is that trying to eliminate pain merely strengthens its hold. It is better to uncover its meaning, include it as an essential part of our purpose and embrace its potential to serve us.” When leaders try to reassure people or make the pain go away, they rob it of its power. It is better to acknowledge the pain and embrace it so that it can be used to fuel growth.

“As painful as it feels now, it will help him.”

So, what does ‘leaning in’ look like? Consider “the shot.” Kawhi Leonard’s quadruple bouncing Game 7 buzzer beater was a moment of euphoria for Toronto. On the other side, however, it was a devastating moment for a young Philadelphia 76ers team featuring 25-year-old star Joel Embiid, who left the court in tears. When asked about the emotional response of Embiid in the post-game press conference, Philadelphia head coach Brett Brown said, “As painful as it feels now, it will help him. It will help shape his career.” Rather than shying away from the pain, comforting Embiid and trying to lessen the sting, Brown leaned into it and helped his young player see it as a growth opportunity – a sign that he needed to work harder. 2. Frame negative emotion differently Leaders of resilient teams have a different answer to the question “what is this pain telling us?” than leaders of less resilient teams. They frame pain as a signal that they aren’t there yet – rather than a sign that they aren’t good enough. As a result of this framing, resilient teams respond to negative emotion with determination. They get committed to the challenges they face by exerting control where it matters: their own effort. After a lacklustre season heading into Salt Lake City in 2002, the Canadian women’s hockey team held a player’s only meeting where they came up with the acronym WAR, for ‘We Are Responsible.’ As 4-time gold medalist Janya Hefford reports, “there was a lot of the blame game going on”– and the WAR framing helped them redirect attention away from the officiating, their opponents, etc. and towards what they were responsible for. Ultimately, this perspective proved vital in overcoming 8 straight penalties in the Gold-Medal game to triumph.

3. Channel negative emotion After embracing negative emotion and finding its meaning, teams and their leaders must still channel the emotion into positive outcomes. Our founder, Peter Jensen, will often ask teams who have suffered failure one powerful question: “What are we going to do with the energy under this emotion?” it’s easy to channel emotion into what Ben Zander has called “the conversation of no possibilities” and allow the dangerous side of negative emotion affect to take over. Channeling negative emotion productively requires individuals on teams to take responsibility for redirecting energy towards growth and hard work.

Negative emotion is fuel for growth

Resilient teams process negative emotion in a way that leads to harder work and higher standards as opposed to detachment or combustion. They do that by leaning into negative emotion rather than retreating, by framing it a little differently and by seeing it with a sense of challenge, control and commitment. As a leader, your job is to create the conditions that allow negative emotion to be used to its full potential. The next time your team suffers a setback, encourage your team to accept their feelings, find meaning in their failure, and channel their emotions to come back stronger than before. Valuing lessons from failure is an important mindset in business, but in reality most teams aren’t prepared to fail. The consequences of failure can breed negativity and erode team culture, destroying productivity, preventing future success, and masking the very lessons that make failure valuable in the first place. In our 25 years of experience working with hundreds of teams in the worlds of elite sport, business, not-for-profit, Government and Academia – including the last 4 medal-winning Canadian Women’s Olympic hockey teams – we’ve observed the characteristics that define resilient teams, and the steps they and their leaders take to use failure as a catalyst for growth and high performance. In this keynote address, Third Factor CEO, Dane Jensen, will draw on the lessons we’ve learned from the Olympic athletes we’ve worked with to inspire you with new ideas to foster resilience on teams in your organization by examining four characteristics of resilient teams. The presentation features the voices of athletes and coaches who have persevered in the face of failure and tremendous pressure, including:

Hayley Wickenheiser, 4-time Olympic Gold Medallist, women’s hockey
Jayna Hefford, 4-time Olympic Gold Medallist, women’s hockey
Christine Sinclair, 2-time Olympic Medallist and captain of the Canadian Women’s National Soccer Team
Roy Rana, Assistant Coach, Sacramento Kings
Dr. Peter Jensen, Founder, Third Factor

Participants will learn:

How resilient teams harness and channel the negative emotions associated with loss and disappointment
How their communication systems allow them to work through setbacks more productively and therefore recover faster
How the relationships amongst team members can support or hinder recovery, and
The vital role that a strong shared purpose plays in making it through the hard times

You should attend if:

You are responsible for enabling and fostering team culture in your organization
You are responsible for fostering a culture of innovation in your organization
You want new ideas on how to maintain productivity and performance through difficult times
You want to build resilience for yourself or your team

Set against the backdrop of one of Toronto’s newest and most exciting innovation spaces, OCAD U CO, participants will enjoy great peer networking and a delicious breakfast. About the presenter:

Dane Jensen is a cross-pollinator between the podium and the boardroom. As CEO of Third Factor, he works every day to enhance Canada’s business and athletic competitiveness through better strategy and stronger leadership. His clients include RBC, CIBC, WestJet, University Health Network, the Canadian Paralympic Committee, the Canadian Sport Institute Ontario, and Right To Play. He has worked as an advisor to Senior Executives in 12 countries on 5 continents, he contributes regularly to The Globe and Mail on the topics of strategy and leadership, and was previously an Associate Partner at the strategy consultancy Monitor Deloitte.

About the venue:

Just minutes from Union Station on Toronto’s waterfront, OCAD U CO is a state-of-the-art 14,000 square foot studio designed specifically for collaborative innovation work. The space features is home to 20 resident design-led startups, a suite of formal and informal meeting spaces, and is the setting for our program, How To Lead Innovation, which we run in partnership with OCAD U CO and the Smith School of Business at Queen’s University.

Reserve your spot:

In this article:

Four imperatives for leaders in times of uncertainty