This summer, we changed our name from Performance Coaching to Third Factor. We’ve heard so much positive feedback on the name change, but there’s a big question I’ve been asked many times over: what does third factor mean?

I have the privilege of teaching in the Executive Leadership program at Queen’s University, and I took some time to explain the concept in a recent class. If you’re curious to learn more about the concept of Third Factor, this video will shine some light.