As in many sports, when navigating uncertainty it helps to “look where you want to go.” In his latest article for HBR, Third Factor CEO, Dane Jensen, outlines a process for imagining a plausible, positive version of the future and taking steps to actually get there. Read the article at HBR.org. Our company’s roots go back to the 1988 Olympic Games in Calgary, Alberta. Our founders, Peter Jensen and Sandra Stark, were mental performance coaches to Canada’s figure skating team – a team that won 3 out of Canada’s 5 medals on home soil. The business community took notice, and Peter and Sandra were soon working with organizations across the country to apply the principles they used in sport to a wide variety of other settings. Fast forward to 2022 and Olympic Sport is still our top R&D lab. We work with athletes and coaches at the highest level to understand how they perform, collaborate and lead, and synthesize their best practices for use across disciplines – from business, to academia, industry, philanthropy and beyond. We’ve had the privilege of working with dozens of athletes and coaches who are representing Canada at the Beijing Games. Here’s a roundup of who we’ll be cheering for this February.

The Canadian Ski Team

Ski Cross is one of the most exciting freestyle skiing events at the Games. We’ve been proud to work with the athletes and coaches on both the men’s and women’s teams to help them build self-awareness, leverage their strengths, and perform under pressure. We’ll be cheering them on in the Ski Cross events on February 17th & 18th. Our work with Alpine Canada has also taken us to the downhill skiing events. We’ll be keeping a close eye on Team Canada at the men’s and women’s Slalom, Giant Slalom, and Super-G events.

Figure skaters from around the world

Brian Orser and Tracy Wilson are not just Olympic medallists, but widely regarded as the top coaches in the sport. They’ve shared their perspectives on performing in critical moments with us, and we’ll be cheering on their skaters as they compete for the podium in Beijing. Tracy Wilson is an Olympic Medallist and 7-time Canadian champion

The Canadian Women’s Hockey Teams

We’ll be staying up late to watch Team Canada battle to reclaim Gold. We’ll also be keeping our eye Marie-Philip Poulin who is not just one of the best pressure performers in the world, but the best hockey player in the world, full stop according to our co-founder Peter Jensen. Imagine you’re organizing an in-person learning event for a group of 30 senior leaders. You’ve spent weeks getting the details just right. It’s the first time this group will be getting together in over two years, and you can’t wait for two days of interactive, collaborative learning. And then, the calls start to come in. One week out from the event, the head of marketing tells you there is a case of Covid-19 in her daughter’s classroom, and she will need to attend the session remotely to keep her in self-isolation. Then, three days before, two more calls come from sales leaders who need to travel to meet with clients and will need to participate remotely. In a matter of days, 10% of your group needs to attend remotely. More requests are sure to come in, and your team now needs to come up with a way to accommodate both in-person and remote learners on short notice. This is the new reality. The question is no longer whether to deliver learning remote or in-person – but rather whether to be fully remote or to host a hybrid learning experience. By assuming all in-person events will need to accommodate remote participants – and planning accordingly – you can create learning experiences that are ready to adapt to whatever may come.

Hybrid is to Netflix as in-person is to Blockbuster

Hybrid learning events struggle to achieve their goals when they’re treated as an in-person experience first. But as many industries have learned the hard way when undergoing disruption, you can’t do what you’ve always done and expect the same results. Much as Blockbuster failed to recognize Netflix as a serious disruptor, learning organizations stand to fail by ignoring the importance and permanence of hybrid learning.
Much as Blockbuster failed to recognize Netflix as a serious disruptor, learning organizations stand to fail by ignoring the importance and permanence of hybrid learning.
When L&D professionals do as Blockbuster did and try to carry on with business as usual, the result is a poor experience. The overarching problem is the lack of interactivity between in-person and remote participants, resulting from poorly adapted technology and resources, limited opportunities for participants to connect with each other, and a failure of the event organizers and facilitators to understand participants ahead of time. At the heart of solving these problems before they happen is a focus on creating a unified experience for all learners. Successful hybrid learning events do this by giving careful consideration to how technology is used, creating opportunities for participants to connect, and getting to know participants ahead of time. In delivering hybrid learning to our clients, we’ve observed some innovative practices that exemplify this philosophy.

Adapt technology to the human experience – not vice-versa

Inequality in hybrid learning environments often results when the human element is considered secondarily to technology. For example, remote participants suffer when their experience is made possible by a laptop placed near the front of the room. Thoughtful hybrid learning design considers the desired experience first and then uses technology to build quality and efficiency, creating a “one-classroom” model where all participants feel included and barriers to communication are removed.

Bring the online experience into the room

One of our clients, a major quick-service restaurant chain, added a screen at the front of the room displaying the online experience. This ensured everyone in the room, including the facilitator and participants, were constantly aware of the people who weren’t physically present.

Create a screen-friendly experience for online participants

In early 2020, our partners in the Full-Time MBA program at the Smith School of Business at Queen’s University found a way for remote learners to experience the class in the same way as the in-person cohort by hiring a full-time videographer. As the approach has proven successful, the program is now leveraging technology to deliver the experience more efficiently with an automated system. As a low-cost alternative, the quick-service restaurant chain asked in-person participants to bring their laptops and join the online meeting, keeping their cameras on so remote participants could see faces and hear comments. An AV support team set up microphones at every table to ensure remote participants could hear discussions clearly and both the in-person and remote conversations were moderated. We like this approach enough that we’ve adopted it for our own hybrid staff meetings – with great success.

Have support to bridge the gap

The Smith MBA program addressed cross-medium communication challenges by placing a staff member in each classroom to act as a moderator, managing the incoming Zoom information and filtering it to the faculty to ensure the remote participation was managed efficiently.

Create opportunities for participants to connect with each other

What we know as we gain more experience through this hybrid world is that people are craving more opportunities to connect on both a personal and professional level with their colleagues – a part of the experience that’s often neglected for online participants. At larger events, we’ve seen this solved with formalized “brain dates” in which participants have scheduled time to meet one-on-one or in a small group, and indicate their preference to meet live, online, or hybrid. Meetings can be on a subject relevant to the event or less-formal opportunities for networking. Our team at Third Factor has addressed this by scheduling a regular meeting with cameras on to share from our learning experiences and connect about what’s happening at a personal and professional level. We don’t just stop there though, many of us set up informal coffee chats to reconnect with each other, have a laugh, and sometimes we actually have a coffee!

Understand the field before playing the game

In our 3×4 Coaching program, we teach that people can’t commit without having clarity on what’s expected and why it matters. Successful hybrid learning events require the organizers and facilitators to have clarity on who the participants are and what their needs are. One of our favorite ways of building clarity comes from the legendary basketball coach Jack Donohue, who would ask: “what would you see,” and “what would you hear.” I.e., what would you see and hear if you were a remote participant having a positive, engaging experience? The Smith MBA Program called this “understanding the field before playing the game.” The instructor got to know remote participants’ names and locations ahead of time, and was able to use that information to engage them – acknowledging them personally and asking questions of them throughout the session.

Keep your eyes wide open

As Albert Einstein said, “you can’t use an old map to explore a new world.” To execute successful hybrid learning events, learning & development teams need to recognize that the choice isn’t between remote and in-person learning; it’s between remote and hybrid. Every in-person event will inevitably need to accommodate remote participants, at least in the near-future. To ensure your next learning event is successful, this shift in designing your learning experiences will require thoughtful planning to put the human experience ahead of technology, create opportunities for participants to connect with each other, and get to know your participants ahead of time so everyone can be included. What’s the most pressure you’ve ever been under? Dane Jensen joins CTV’s Your Morning to discuss what he learned by asking this question and share his advice for how you can use the energy that accompanies pressure to thrive.
Skilled workers across the country are making their position clear: they have no desire to go back to the way things were, and they’re willing to leave their job rather than return to the office. From an organizational standpoint, however, it’s not so straightforward. There are arguments for and against bringing people back into the workplace. Attempting to transition to a hybrid model is sure to be fraught with challenges. And for some organizations, a return to working face to face is the only way forward. To establish a post-pandemic model for work that prioritizes productivity, a plan for employee retention is imperative. Senior leaders must be able to clearly articulate the benefit of returning to in-person work and find ways to motivate individuals within the team to endure the change. To do so, organizations need to make full use of people leaders to ensure that understanding and motivation cascades to each individual contributor.

Give meaning to the change

While the value of returning to in-person work may be clear to the senior team, it’s unlikely that everyone in the organization will find it apparent.
In the absence of information, people tell themselves stories
In the absence of information, people tell themselves stories – and those stories are rarely positive. Without a clear understanding of the benefit of returning to work, people are likely to tell themselves that it’s because they’re not trusted to do their job while working remotely. Or, that it’s because of their leaders’ own discomfort with remote work. To combat this, organizations need to be able to clearly articulate the value of why people are being asked to come back to the office, beyond “you get to keep your job.” People need to understand how it benefits the organization, how it benefits their team, and how it benefits them personally. A client I work with, League, provides a useful example of this in their communication to employees about their plans for a hybrid model. Their Chief People Officer, Kim Tabac, has promised their people to, “strike the balance between the ‘I’ and the ‘We’ by focusing on the intersection of the employees needs for meaningful work, and a continued focus on their mental health and wellness, with the company’s focus on high performance, innovation, and connection to our mission.” In addition to helping motivate people who would rather continue to work remotely, being clear about the value of working in-person can help to ease the pain of change for everyone in the organization. A few months into the pandemic, we asked leaders about their challenges in the remote work environment and almost one in five said their biggest obstacle was others not being open to change. By giving the change meaning, organizations can reduce this friction point and accelerate the pace at which the benefit of the change begins to outweigh the discomfort of the change itself.

Ditch broad-reaching incentive programs in favour of personalized motivation

Skilled workers are leaving their jobs in droves because they don’t want to go back to the way things were. But it would be wrong to assume that people are most motivated by having flexibility in where and how they work. There are many different things that motivate people at an individual level, as diverse as the team itself. Organizations can drive performance, reduce turnover, and facilitate organizational change by discovering each contributor’s top motivator and connecting it with their work. We recently ran a workshop with 220 leaders at a financial services company on the subject of how to hold more effective career conversations. When we asked the leaders what motivates them in their careers, there was no consensus. A top three did emerge (interesting work, money, and meaningful work, respectively), but none showed a clear majority and only 10% said they are motivated by all three. What this tells us is that a broad-reaching program for this group focused on interesting work, money, and meaningful work would only be a perfect fit for one in ten leaders. What’s more, a program focused on improving work fit to life would only capture the attention of a little over one in three. To effectively motivate individuals through the return to in-person work, and beyond, organizations need to shift to an personalized approach.

Leverage people leaders to put plans into action

As the soccer coach John Herdman said, “People do things for people, not things.” For organizations to successfully communicate the value of returning to work and tap into what motivates individual contributors – and therefore retain skilled workers – people managers need to be at the centre of a culture shift that makes leadership their first job.
People do things for people, not things.
Too often, people leaders feel like managing their team is a “to do” along with the rest of their job. In fact, when we asked the same group of leaders what gets in their way of having career conversations with their people, 42% told us they don’t have the time. Organizations need to give leaders a clear expectation that helping their people grow and develop is their first job, rather than something to be fit in around other tasks. By investing in people and having these conversations, that’s how the work’s going to get done. It’s not the other way around. As the plan is set in motion, focus on three priorities to enable leaders through the transition to in-person work:

1. Encourage leaders to build relationships with their people

At the heart of all this is emotion. Whether someone would rather quit than come back to the office or whether they’re motivated in their job, all comes down to how they feel about the situation. In order to tap into the power within emotion, leaders need to build relationships with their people and earn permission to do so. And if they’re leading a team that’s distributed or working on a hybrid model, they need to pay close attention to their relationships with the people they don’t see in person on a daily basis.

2. Give leaders the skills to coach their people

Telling leaders to find out what motivates their people is about as helpful as a basketball coach telling you to shoot a three pointer. Leaders need to understand their role as a coach; they need questioning and listening skills to open and carry out effective conversations; they need the ability to give their people clarity on what “good work” looks like; and they need to be skilled at giving recognition in ways that’s going to motivate their people.

3. Make regular career conversations a formal part of performance management – and empower leaders to connect their people with what motivates them

With the relationships and skills in place, ask leaders to hold regular career conversations with their people. Make it every leader’s responsibility to understand what motivates each individual on their team and support them in using that information to create connection points between the work and what motivates them.

Avoid the “brain drain”

Enough companies have already learned their lesson the hard way – requiring an entire workforce to undergo a significant and rapid change can lead to a drop in engagement and a rapid “brain drain” if not handled carefully. To ease the transition and retain skilled workers, engage your leaders in a culture shift that puts leadership first, gives leaders the skills they need to motivate their people, and encourages them not just to have career conversations, but to create meaningful connections between what their team does and what motivates them. At Third Factor we work across many different disciplines, not the least of which is elite sport. Working with Olympic and Paralympic athletes and coaches, and bringing their best practices for coaching, resilience and collaboration to business, is what got us started some 30 years ago. And it’s what’s led to our flagship leadership development programs like Building Resilience and 3×4 Coaching. With the Tokyo Games officially underway, we’re cheering on a number of the Canadians who we’ve had the pleasure of working with. Here’s who we’ll be watching:

The Canadian Women’s Soccer Team

The Women’s soccer tournament is already underway in Tokyo. We’ll be cheering for the entire team, and cheering just a little harder for captain Christine Sinclair who appears by video in some of our programs with helpful advice on using negative emotion as fuel for performance.

Rosie MacLennan, Trampoline Gymnastics

In Dane Jensen’s new book, The Power Of Pressure: Why Pressure Isn’t The Problem, It’s The Solution, Rosie shares how making connections with others helped her recover from an injury and regain confidence in her sport. We’ll be watching her attempt for a third Gold Medal at her fifth Games when she competes on Friday, July 30th. Rosie MacLennan recovers from injury / Source: Instagram

The Canadian Women’s Basketball Team

Basketball has become hugely popular in Canada, and we’ve been proud to work with Canada Basketball and the Canadian Men’s National Team in recent years. While the men just missed out on being one of only 12 teams to qualify for Tokyo, we’ll be cheering just as hard for the women, who start their tournament on Monday, July 26th against Serbia.

Erica Wiebe, Wrestling

We’ll be taking a break from cheering for Erica in the Executive MBA Americas program, a partnership of Queen’s and Cornell Universities to which we contribute, to cheer her on in the women’s 75kg event.

A few others

Martha McCabe, who retired after her third Olympic appearance at the Rio Games and runs Olympian-led mentorship program Head To Head, which we proudly support, is running the ‘Athlete Concierge’ in Tokyo. Follow her journey on Twitter at @MarthMcC. We’ve worked with managers within the Canadian Olympic Committee to develop coaching skills, including the head of the Athlete Mentorship Program, Anh Nguyen, and athlete mentor Lizanne Murphy. This article in the Toronto Star has some great details about the mission of athlete mentorship in Canada. As we anxiously await the launch of Dane Jensen’s new book, The Power of Pressure, the Summer Reading List has arrived just in time to give us the distraction we need. This is our favourite summer tradition, in which members of the Third Factor team offer their best picks for your summer. Diverse as always, this list includes novels, nonfiction, a collection of short stories, and even an audiobook about dragons. Whether you want something lighthearted or something to chew on, your next favourite book is in this list. Here are this year’s picks.

Peggy Baumgartner, Chief Learning Officer

Think Again by Adam Grant

One book I am eager to dive into this summer is Adam Grant’s Think Again. For me, learning to stay curious longer and being less certain that I already have the answers will allow me to approach whatever the post-Covid world throws my way. Grant is an amazing storyteller with a great analytical mind so I am sure it will be an amazing read.
A bit of a departure from my previous picks, The Vanquished is a thoroughly researched, thought-provoking, and highly readable look at the period of upheaval, bloodshed, and social re-ordering that followed WWI in the defeated countries. It upended my understanding of the inter-war period and, as one reviewer put it, “makes it easier to understand why order came to be a supremely desirable objective in 1930s Europe, trumping freedom.” If you’re a history buff, this is a book that will give you a ton of new insight without putting you to sleep.

Garry Watanabe, Principal Trainer & Sport Lead

The Wizards of Once by Cressida Cowell

I purchased the audiobook for longer car rides as a way to entertain my kids that did not involve staring into a screen, and I ended up getting drawn into the story along with them. As a parent, I loved the imaginative storytelling and positive messages. As a person, I was thoroughly entertained. An unexpected bonus: the audiobook is brilliantly narrated by Scottish actor David Tennant, who seamlessly switches between over a dozen distinct characters. Just a heads up – this is a 4 volume series but it flies by. We are (sadly) on the fourth and final volume.

Cyndie Flett, Principal Trainer

Lifespan by David A. Sinclair

This is a great opportunity to rethink a lot of what we think we know about our health. Sinclair really challenges many of the traditional notions about health and backs it all with stellar evidence. This is a great summer read – if you don’t mind digging into the science of things! Incredible insights, research simplified, great stories and some very practical advice. I particularly enjoyed the Longevity Now chapter. All told, I’ve made a few key changes since reading this book that has put a bounce back in my step, has me sleeping better, and more energized for the coming pivot back to whatever our new normal is.

Vladimir Oppenheim, Bookkeeper

Free to Choose by Milton and Rose Friedman

In this book, the economists Milton and Rose Friedmen promote (very eloquently) the idea of free market economy, originally introduced more than 200 years ago by Adam Smith. They discuss how the idea of a free market economy clearly manifested itself in a rapid and unprecedented development of countries like Great Britain and the United States in the 19th century – and how later, unwise interference of government bodies into the process caused more damage than help.

Jordan Lavin, Marketing Lead

The Witches by Roald Dahl

Over the past few years, most of my reading time has been spent sharing children’s books with my two young boys. As they’re starting to get to an age where they’re interested in novels, Roald Dahl’s The Witches has been a standout favourite. The story follows a young boy who falls victim to real witches – and exacts his revenge. The story is brilliant, the imagery fantastic, and the characters voices make it extra fun to read aloud. Bonus points for the many adaptations including the movies and graphic novel the kids will read to themselves.
From the first page, the imagery, so eloquently described, becomes reality to my senses. I see, feel and smell the sweetgrass. The meaning and symbolism shared are the first of many lessons in life that grace the pages that follow. As I continue to read the stories, I accept Kimmerer’s invitation to understand the world from a different perspective. Not a new one. An old one, ancient in fact, almost erased. The remarkable transfer of knowledge on botony, language, culture and history flows easily and beautifully. Part wonderment, part awe become woven into painful reality as I try to comprehend the injustices on our Indigenous peoples. This book is a gift to the soul and a tender reflection on what needs to be understood by all who share this earth. As we come out of the pandemic and look to restore the lives we love I clutch my heart and hope that our future is informed by the hope of braiding sweetgrass.

Carrie Drybrough, VP of Operations

Anxious People by Fredrik Backman

Eight people. A failed robbery. An open house. Anxious People centres on how a shared event can change the course of many lives. I found this novel a bland read for the first 95 pages as the writing did little to draw out the characters. But the story gains momentum as the captives’ lives and their relationships with the outside world and one another blend together. Backman’s philosophical insights and humour make the book worth a summer read.

Kara Stelfox, Associate Trainer

Heart Breath Mind by Dr. Leah Lagos, Psy.D.

This is a fantastic read if you’ve ever wanted practical strategies to help you manage stress and perform at your best (and, really, who hasn’t?!). In Heart Breath Mind, Dr. Lagos clearly explains her practical, 10-week breathing training protocol, which is based on the science behind heart rate variability (HRV). Your heart muscle is in a constant, two-way conversation with your brain and body via the vagus nerve. This book helps you learn to take better control of that conversation in stressful moments. I am 7 weeks into the 10-week training protocol, and I can feel the physical, mental, and emotional impact that resonant frequency breathing can have when practiced consistently over time. You may not give your breathing a second thought in everyday life, but this book shows you that it can be a powerful tool for better performance, stress management, and increased mental clarity!

Lori Quinn, Account Executive

The Birth of Loud by Ian S. Port

This book offers great insight into the history of American music between 1950 and 1970. It’s about ingenuity, hard work and perseverance. Learn about the rivalry between polar opposites, Leo Fender and Les Paul, while enjoying the joy ride of rock music. Lots of great stories about the humble origins of the tools that allowed rockers & blues players to get loud. We know the music – here is how it got there.

Sandra Stark, Co-Founder

The Book of Longings by Sue Monk Kidd

This author is a great writer, researcher and story teller. The Book of Longings is a historical novel taking place in the first century during Jesus’ time. To read a book about this time period, that involves Jesus but is not about him, was really interesting. The protagonist is a bright, inspiring woman engaged in a bold struggle to realize her own potential in a time and culture where she has no power. Her life in intertwined with Jesus life in a completely unexpected way. Jesus is portrayed here from a very humanistic perspective rather than a spiritual one. Reading about their parallel journeys was fascinating. I thoroughly enjoyed this book. It was definitely a page turner.

Alexis Ullerick, Program Logistics Lead

Divisadero by Michael Ondaatje

My pick for the summer reading list follows the lives of three people, all on very different p aths but still intertwined. One becomes a con artist, so you know it’s good!

Jon Fraser, VP of Sales

Find You First by Linwood Barclay

I’ve enjoyed Linwood Barclay’s novels for a number of years, and his latest is no exception. He weaves great character development (including a ripped from the headlines rather despicable villain) with interesting plot twists and lots of action. As with most of his novels, this is a great blend of mystery and thriller.
I really wanted to recommend Transcend, which is a revisitation of Abraham Maslow and his hierarchy of needs but that might be a bit heavy for summer reading! Not that Adam‘s book is light, but rather it’s a wonderfully easy read given his style and sense of humor. It’s basically encouraging us to keep an open mind and that if we have some humility and curiosity and reconsider our beliefs we can always reinvent ourselves. He’s a wonderful storyteller which makes for a great summer read. He and Brené Brown have a wonderful podcast that covers off some of the content as well. Many websites use affiliate links to make money when you buy something from Amazon – we don’t. Feel free to follow the links provided or pick up the book you want from your favourite local bookseller. What happens to people who get really good at time management? They get more work! In his latest piece for Harvard Business Review, Third Factor CEO, Dane Jensen, explores why time management is a trap – and what you can do instead to be more efficient without becoming overwhelmed. Read the article at HBR.org.