Building a Coaching Culture in 2020

Click here to watch on demand Building a coaching culture has never been more vital – or more challenging. In the midst of disruption, leaders are expected to be able to help their people re-skill: to coach them up learning curves and get them excited about unlocking new potential and abilities. Meanwhile, coaching is happening remotely with much greater frequency, reporting relationships and organizational structures are more fluid and the notion of a job as something with a static description that a leader can ‘manage’ to is increasingly obsolete. In this 60-minute webinar, Third Factor Director of Training Peggy Baumgartner and Principal Trainer Cyndie Flett will synthesize over 30 years of experience working to embed coaching in organizations large and small with the last 4 months – in which many of our fundamental assumptions around leadership have changed. You’ll leave with highly practical ideas on how to engage in large-scale culture change around coaching – and how to embed the 3 plays and 4 skills of effective coaching throughout your organization.
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Building a Coaching Culture in 2020

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About the presenters:
Peggy Baumgartner has dedicated her life to training excellence. Her passion for developing people, proven expertise, vast training experience, and engaging style make her the perfect trainer to deliver Third Factor’s programs to demanding, senior level audiences.
Cyndie Flett is one of Canada’s leading experts on coaching. As the former Vice President of Research and Development for the Coaching Association of Canada, and Director of the National Coaching Certification Program, Cyndie has dramatically impacted the way that literally millions of coaches are educated across the country.
We at Third Factor have spent the better part of 30 years studying coaching. Our co-founder, Peter Jensen, was a pioneer in bringing coaching principles in the workplace. We’ve worked along-side more than 50 coaches who have helped athletes win Olympic and Paralympic medals, with thousands of corporate leaders who have embraced a coaching mantle, and with academics and educators at our university partners who study coaching and leadership. This three decades of work has led to a model for coaching that we call 3×4 Coaching. The name is rooted in our observation that great coaching can be distilled down to the consistent execution of 3 core plays using 4 communication skills.
In this whitepaper, Third Factor CEO Dane Jensen and Director of Training Peggy Baumgartner discuss the mindset of developmental bias; the reason great coaches start with ‘why’ and focus on clarity, competence or recognition in every conversation; and examine why questioning skills alone rarely make for a good coach. Click here to download the whitepaper. We have long said growth is what gives meaning to pressure. During difficult times, the people who are most likely to stay committed are the ones who have clarity and feel like they’re moving forward with their personal development. And the person with the greatest ability to provide clarity and help drive that development forward is their leader; their coach. In this interactive, 60-minute online session, one of Canada’s leading experts on coaching, Cyndie Flett, will explore the strategies great coaches use to ensure clarity, inspire and develop their people even when faced with significant uncertainty. And, she’ll introduce the tools leaders can use to overcome the logistical challenges of building engagement while working remotely. This session is about people – not technology. The environment has changed, but people’s basic needs haven’t. You will come away with a better understanding of the role coaches play in supporting people to rise to the occasion while meeting them where they’re at. You’ll also gain practical tools you can immediately apply in your environment, backed up by examples and best practices from top coaches. Participants will learn:
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About the presenter:
Cyndie Flett is one of Canada’s leading experts on coaching. As the former Vice President of Research and Development for the Coaching Association of Canada, and Director of the National Coaching Certification Program, Cyndie has dramatically impacted the way that literally millions of coaches are educated across the country.
Editor’s note: This article was first published on April 14th, 2020, just a few weeks into the COVID-19 pandemic. While the context may have changed, your plays as a leader are still the same.

In this article:

Four imperatives for leaders in times of uncertainty

In these uncertain times, you are likely facing new challenges as a leader. From working from home to school closures and outright community lockdowns – everyone has been dealing with significant, unexpected change over the past few weeks. These changes have impacted us all – changing the way we communicate, work together, and accomplish our goals. During these tough times what we have noticed is people’s desire to help others. The feeling that we will come through this together is a rallying cry that gives heart to many. But as leaders, as coaches, what does this mean? How do you help your people during times like this? It’s a question many are struggling with.

It’s all about the relationship

When people go through difficult times together, they can emerge more connected – but only if they’re conscious about it. Difficult times can also lead to fracture. As a leader, it’s your job to step back and really think about how you are building and deepening relationships with your people in this new environment. Take the time to check in with your people and listen to them. Take some time to step back and see what you’re going through as impartial observers and acknowledge that it’s hard. These are unprecedented times and the effort you make to stay connected with your people can make a huge difference. Coach Roy Rana of the Sacramento Kings spoke with us about how building relationships is intentional. There is an intention to communicate, to make the person feel connected, to ensure they know they have your attention. He talks about the little things that he does to accomplish this. In the video below, he lays out the wonderful challenge he sets for himself of “30 seconds every day for every player”:
Rana’s Strategies are for basketball – not your environment. So what would work for you? What are the little ways you can connect with your people to communicate that you are thinking of them and you care?

The game has changed

By now, every workplace has been impacted by COVID-19. The game has changed, and clarity needs to be re-established. Your team needs new skills and mindsets so that you can get through this together.
“We can’t go back, only forward.”
Ask yourself what your team needs for their new playbook. Do your people know what the work expectations are today? Timelines are different. Things change quickly so clarity is always evolving. Think short term and help them find focus. Do they know what other people need from them? Are they aware of how your goals have shifted? Especially if your team is working differently than they’re used to, over-communication is impossible when it comes to these things. Your team also needs clarity on what your organization’s values look like in this reality. Not just the vague, nice-sounding words – what they actually look like. If you value safety, how are you acting on that value? If you value team, how are you making sure that no one’s feeling isolated? Get together as a team to discuss your values and think through how you’re living up to them at this time. Through all of this, recognize that as a coach you need to meet your people where they’re at. Some team members might be juggling kids and other family constraints. They may even be caring for someone who is sick. Give them real clarity on how your team can work well together in a way that’s not going to make anyone feel criticized, judged or guilty. Have empathy for what they’re going through and use humour to help people feel at ease. Some team members (and perhaps even you) may be thinking they just need to hold on for a little bit longer until things get back to normal. That thinking will not serve them or the organization well. When companies face disruption, the ones who try to ignore it or find a way to hang on to their old ways of doing things don’t fare well – think Blockbuster. We can’t go back, only forward.

New plays for a new game

When the game changes, you can’t expect to get the same results from the same behaviours. As a coach, your goal is to help your people succeed in their new reality – and this means helping them get up to speed on the skills that will support the new expectations as well as discouraging the old behaviours that are no longer productive. This is all about consistent feedback and communication, and feedback is a challenge when you can’t see what people are doing. For the coachee, the lack of visibility can lead to frustration and unnecessary roadblocks that can harm engagement. Make a habit of checking in frequently with each team member to support their development. This isn’t about micromanaging or checking up on them; it’s about making sure they’re not sitting alone frustrated because something’s blocking their progress. If that sounds like a big job, that’s because it is. Coach Rana told us about how making time for each and every team member is a challenge even as a professional coach. And he offered this advice for keeping the connection alive even when it feels like you’re too busy.

Out of sight, not out of mind

If what I’m doing can’t be seen, how do I know if it’s valued or appreciated? This is one of the challenges your people are facing as they transition to a new reality. People need to know that what they do has value, so giving appropriate recognition is more important now than ever. This doesn’t mean handing out awards and prizes. It’s about looking for the bright spots – things that are going well, little wins, positive behaviours – and acknowledging them. You might recognize a team member who creates a shared space for everyone to connect, or someone who volunteers to take on a task for another team member they see struggling. It’s also vital to recognize that people need to feel connected and not isolated. Make every conversation a coaching one. Even simple questions like “how are things going today” have value for a coach. As you explore the answer, you can uncover the information you need to find possibilities and build commitment to a solution. When people are worried, anxious or afraid they’re harder on themselves than ever. Having the coach remind them of who they are at their best brings tremendous energy.

Be ready for the human element

Behind all this is a real humanitarian challenge. As time goes on, the people on your team may become sick, need time off to care for loved ones, or worse. Loss is going to look very different for different people – it can be loss of a loved one, income, or something else. As a coach you have a role to play in supporting your team members as they recover from whatever their loss may be. The temptation is to think that when someone is in pain over their loss that bringing it up will cause undue pain by reminding them of it. Just keep to your work and ignore it. And that’s like the monster under the bed for a little kid. As long as the kid believes there’s a monster under the bed it gets bigger and bigger. The longer it goes, the bigger it gets.
“When loss isn’t acknowledged, it feels like it’s been dismissed.”
This is true on both sides of the relationship. In Sheryl Sandberg’s book, Option B: Facing Adversity, Building Resilience, and Finding Joy, she talks about how the hardest part of going back to work after losing her husband was the silence. When loss isn’t acknowledged, it feels like it’s been dismissed. And a significant loss being dismissed feels really bad. You don’t need to be a counsellor or have all the answers, and there’s no secret formula for how to deal with these times. Your job as a coach is to bring things to the surface and give people permission to talk about it if and when they want.

Help people get better at whatever it is they do

We often define a coach’s core job as this: help people get better at whatever it is they do. We call this developmental bias, the idea that a coach is always biased toward developing their people no matter what the circumstance. As the “whatever it is they do” continues to change and evolve over the coming months, and probably years, you have an opportunity to help your people stay engaged and rise to the occasion. By maintaining and building relationships, building clarity around what’s expected, building competence in new ways of working, and recognizing the all of what is happening, you can show your people that you’re on their side and help your entire team emerge stronger for it. This Friday marks the 10-year anniversary of the Closing Ceremonies of the Vancouver 2010 Olympic Games. Here at Third Factor, we were incredibly proud to directly and indirectly support many of the athletes and coaches that would go on to become household names. Ten years later, we are still committed to supporting Olympic and Paralympic athletes and coaches in their bid for the podium. And three incredible stories from the 2010 Games continue to influence our understanding of the power of pressure and the way we interact with our clients across all areas of our business.

Changing a Canadian mindset

Prior to the Vancouver Olympics, Canada was known in Olympic circles for one notable achievement: it was the only nation in the world to host the Games without a local athlete winning gold. In fact, Canada had achieved this feat twice; first at the 1976 Summer Games in Montreal, and again at the 1988 Winter Games in Calgary. When Vancouver won the bid to host the 2010 Winter Games, Canada’s 13 winter national sport organizations were determined to change that reputation. A report by sport management consultant and Olympic Hall of Famer, Cathy Priestner Allinger, found that Canadian athletes ranked top-five in the world the year before the games were far less likely to go on to win an Olympic medal than international athletes who were performing at the same level.
“Canada’s challenge wasn’t producing world-class athletes; it was producing world-class athletes who could perform with all the distractions and pressure of the Olympics”
In other words, Canada’s challenge wasn’t producing world-class athletes; it was producing world-class athletes who could perform with all the distractions and pressure of the Olympics. Brian Orser was one of Canada’s star athletes at the Calgary Games in 1988, and he spoke to us about the pressure of competing in front of a home crowd.
To help Canada’s performers prepare for the pressure of Olympic competition, the not-for-profit organization Own the Podium was formed to provide and fund support structures designed to give Canadian athletes the preparation that would allow them to access their best performances in the face of Olympic pressure. Own The Podium was a spectacular success. At Vancouver, Canadian athletes won 26 medals, including a record-setting 14 gold medals, placing Canada third overall. Since that time, Canadian athletes have been ‘converting’ at a rate of around 70% and Canadians now enter Olympic Games with an expectation that they could indeed, be the best in the world.

The impact of self-awareness and communication strategies

We had always believed that self-awareness was a critical component of team performance, and there was no doubt on the subject following our work with the Canadian Women’s Olympic Hockey Team at the Vancouver Games. In 2010, the team was looking to defend its gold medal from the Turin Games four years prior. They were also preparing to face their American arch-rivals who had bested them at the world championship the year before. As the team’s mental performance coach, Third Factor Founder, Dr. Peter Jensen, was tasked with helping the team perform through the high-stakes tournament while under intense scrutiny from the home crowd. To help keep the team running like a finely tuned engine, he elected to bring in our collaboration guru, Peggy Baumgartner, to guide the team through our Self-Aware Team process. Through the program, the team was able to gain a better understanding of their tendencies – both individually and as a team under pressure. And, they leveraged that new understanding to design systems to keep communication flowing effectively when the pressure mounted. The players remember it as a challenge that was both extremely difficult, and extremely worthwhile.
With a strategy in place, the team was able to communicate and stay consistent whether things were going well or poorly. They were able to work their way through the ups and downs of Olympic competition and successfully defend their gold medal on home ice. What we learned is that when you have a high functioning team – even one that’s among the best in the world – one of the most powerful ways to further enhance their performance is to increase their self-awareness and communication skills.

The convergence of health and performance

For us at Third Factor, there was a hidden storyline we were following that was far more significant than the Olympics. One week prior to the start of the Games, Peter Jensen was with the Women’s Olympic Hockey Team in Jasper, Alberta, at their pre-Olympic camp when he received confirmation that he had throat and neck cancer.
“Peter had to keep the information from the team so as not to become an enormous distraction”
Peter had to notify the leadership at Hockey Canada and, with their blessing, continued to support the mental performance of the Women’s Olympic Hockey Team. As they headed into their most important competition of the four-year cycle, Peter had to keep the information from the team so as not to become an enormous distraction while simultaneously teaching skills, being at his best and dispensing regular doses of his usual sense of humour. Peter is currently cancer-free and maintains a crazy busy schedule delivering keynote speeches to audiences big and small around the world. Peter wrote about his experience in his own words in his whitepaper, When Health and Performance Converge: What I (re)Learned From Cancer. It’s a great read if you’re curious to learn more about how he was able to stay resilient through such a difficult time. To those of us at Third Factor, the 2010 Vancouver Games are a reminder that Peter doesn’t just teach people how to handle pressure, he lives and breathes the content.

Event postponed

In support of measures to prevent the spread of COVID-19 (coronavirus), this event is postponed.

Resilience – the ability to grow through pressure, recover and respond in the face of setbacks, and perform under pressure – is a skill learned in the troughs, not the peaks.

As a result of COVID-19, employees and managers are facing changes in pretty much every aspect of their work – what they need to do, how it needs to get done, where they need to do it from – and also facing the spectre of potentially significant impacts to compensation and results. There hasn’t been a time since 2008 in which resilience is more necessary or more top-of-mind.

With that in mind, we have decided to postpone this breakfast and instead offer a 90 minute, interactive, virtual, instructor-led session for senior leaders, HR professionals and L&D specialists.

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Great leaders coach their people by teaching, giving feedback, mentoring, and asking questions. And, when necessary, they confront problem behaviours. When done right, challenging conversations can lead to positive behaviour change and strengthen the relationship between the leader and team member. How you begin the conversation is the best predictor of the outcome. In this practical and motivating keynote address, Third Factor Associate Trainer and Olympian, Karyn Garossino, will introduce a map for challenging conversations and guide you through the process of effectively initiating a difficult discussion. By gaining a better understanding of the internal conversation that precedes the external one, you will leave the keynote with a better understanding of the positive aspects of challenging conversations and a new confidence in your ability to speak up when change is not negotiable and resistance may be high.

Participants will learn:

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Set against the backdrop of one of Toronto’s newest and most exciting innovation spaces, OCAD U CO, participants will enjoy great peer networking and a delicious breakfast.
What can you expect at this event? Take a look at this recap from our last executive breakfast.

About the presenter:

Olympian Karyn Garossino, BA, M. Ed., brings a combination of insight and grit from 40+ years of being coached and coaching others. Her experience at the highest levels of elite sport, Master’s Degree in psychology and adult education, and experience working with thousands of leaders in business and government bring huge depth to her understanding what it takes to thrive under pressure—and to lead others to do the same.
 
 

About the venue:

Just minutes from Union Station on Toronto’s waterfront, OCAD U CO is a state-of-the-art 14,000 square foot studio designed specifically for collaborative innovation work. The space features is home to 20 resident design-led startups, a suite of formal and informal meeting spaces, and is the setting for our program, How To Lead Innovation, which we run in partnership with OCAD U CO and the Smith School of Business at Queen’s University.
 

Reserve your spot:

EVENT POSTPONED

This event has been postponed. Be the first to know when it’s rescheduled by entering your information below.

When the trajectory of your life hangs in the balance of one critical moment – when your heart is racing, your palms are sweaty, and your breathing is ragged – how do you nail it? Few people are better qualified to answer this question than Olympic skating legends Brian Orser and Tracy Wilson. As athletes, they carried the weight of a nation at the 1988 Olympic Games in Calgary – entering as a reigning world champion and 7-time Canadian champion, respectively. Competing in front of a home crowd with incredibly high expectations, Brian and Tracy won 2 of Canada’s 5 medals in Calgary. Today, Brian and Tracy are coaches to a new generation of elite skaters from around the world at the Toronto Cricket Club. They’ve produced gold medalists for the last 3 Olympic games and currently coach the reigning Olympic men’s champion, Yuzuru Hanyu of Japan, and the reigning Olympic women’s silver medalist, Evgenia Medvedeva of Russia. As athletes and coaches, Brian and Tracy have delivered exceptional performances in moments of intense pressure. In this video series, they shine some light on their experience performing under pressure and coaching athletes to perform under pressure, and reveal simple strategies you can use to be at your best in your own most critical moments.

“There was a media frenzy”

Brian Orser describes the media frenzy and inescapable layers of pressure he felt leading up to the ‘Battle of the Brians’ on home ice at the 1988 Calgary Olympics.

 “What got me so excited was representing Canada”

Tracy Wilson shares how she practiced the emotional moments in advance of competition at the 1988 Olympic Games in Calgary.

“We were prepared for any scenario”

Brian Orser talks about how he established and practiced routines for any situation, whether he had to skate first or wait around to skate 6th.

 “I hate this part”

Tracy Wilson explains how leaning into emotions can help performers diffuse tension and how coaches can use communication to help their team members perform at critical moments.
We all know that we need to move our training focus beyond simply acquiring knowledge; success in training is about the application of new knowledge and skills – it’s about behaviour change. Unfortunately, right now we are failing in this mission: only 10-20% of what people learn in a training session is transferred back to the workplace. The reason? Recent research shows us that there is a distinction between a ‘motivation to learn’ and a ‘motivation to transfer’, and while most organizations are good at tapping into the first source of motivation, the second is often left unaddressed. Drawing on her 20+ years of experience in the corporate training world, Peggy Baumgartner debunks two common fallacies surrounding what it takes to tap into this ‘motivation to transfer’ – and highlight a strategy that we use at Third Factor to close the gap between learning and doing, and ensure successful application of the knowledge gained in learning events. Click here to download the whitepaper.