We are very excited that Dane Jensen’s book, The Power of Pressure: Why Pressure isn’t the Problem, It’s the Solution, is coming out this summer! HarperCollins is releasing the book on August 31st, but you can get a sneak peek and read the first chapter today! Enter your details below to get your exclusive access now.
The Power of Pressure: Read the First Chapter

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Dane Jensen

CEO, Third Factor

Over the course of your career, you’ve probably handed out a few “feedback sandwiches” – a piece of criticism hidden between two pieces of positive reinforcement. But as Peggy Baumgartner lays out in her latest article for HBR, you need to stop softening tough feedback. In the article, Peggy outlines why the “sandwich” doesn’t work:

🧹 People who think highly of themselves might brush off the piece of corrective feedback, giving more weight to the positive news surrounding it.

😟 But those who are self-critical might dwell on the bad news and miss out on the good.

🐍 And the lack of direct communication makes people feel like they’re victims of a sneak attack.

Instead, Peggy offers simple advice for leaders who need to give feedback: Describe the behaviour you want to reinforce or correct, explain the impact of the behaviour, and outline what you want them to do. Click here to read the article on hbr.org. The plans for the Tokyo Games have been in the news a lot lately. In this video, our founder, Peter Jensen, shares his perspective on the preparations taking place within Team Canada.
Rather read than watch? Here is the full text of Peter’s update: Greetings! Well, it’s certainly been a while. And a few things have happened this past year, to put it mildly. I thought I’d give you an update from my perspective on the Tokyo Olympics. I believe unless something else dramatic changes, and that’s certainly a possibility, that the Olympics will proceed, but they certainly will not resemble, for the participants at least, a normal Olympics. As a spectator watching on television, you’ll see a lot of what you would normally see with the exception of loud crowds and loud noises. In the latest installment, they’re hoping to have people in the stands but get this, they’re not allowed to cheer. And that’s obviously for COVID reasons. Quite frankly, the COC is doing its best to encourage parents, family, and friends not to attend the Olympics in person because they won’t have access to the athletes and their children. Likely, it will be like the World Junior Hockey Championships, where gatherings will be held afterward online – so you might as well stay at home. What do we know from the athlete’s perspective? We know that they’re only allowed in the village five days before their event and they must leave when the event is over. Obviously each country will have their own bubble. It will not be a normal Games in terms of the athlete’s experience.
“The athletes need to be able to prepare for something very different than they’ve imagined their entire life”
The opening and closing ceremonies are still up in the air. Mid February, the IOC will publish a playbook outlining their plan. Now from a psychological perspective, the athletes need to be able to prepare for something very different than they’ve imagined their entire life. I’m sure you’ve had the experience, especially early on in the pandemic, of going to do something you normally do and then realizing, “Oh I’m not driving anywhere. I simply have to go on my computer and go online.” Those images of how we used to do things stay very strong for a long period of time. But once we start doing things differently, those things become the inner images. The athletes don’t have the advantage of that because we still don’t know enough detail to paint a clear picture of what it’s going to look like to be in Tokyo. It will get clearer over the coming months. And it will definitely not be a level playing field. Some of the countries will prioritize the athletes in terms of vaccinations, others will not. Some countries have been allowing their athletes to train in groups, others, including Canada, have not. One of the biggest things is that test events that normally are held in the Olympic venues to help athletes prepare for the Olympics, will not be held. It’s been ages since any of our athletes have had the opportunity to compete. And so, as I’ve said, A lot of changes and a lot of variables. There’s no doubt you’ll hear a lot about this in the coming months. But the Olympics are usually about overcoming hardship and hope, and my goodness, we could all use a little of that. In our 3×4 Coaching virtual learning journey, participants are given challenges to apply what they’ve learned on the job. In this video, our Chief Learning Officer, Peggy Baumgartner, showcases how one program participant used a challenge activity to make a lasting difference in his organization.
When it comes to coaching, it’s not about what you know; it’s what you do that ultimately matters. That’s why we make challenge activities a part of our online learning journeys. Participants are given a challenge and encouraged to make note of what works for them and what impact it had. One participant, taking the 3×4 Coaching program through Queen’s Executive Education, really took his challenge on recognition to heart. Following the challenge, Dave Cooper shared that he had written a letter to his team to recognize their contributions through the pandemic. As the manager of retail leadership development for Sport Chek, a major retailer with approximately 250 stores, his team had been hard hit by the Covid-19 pandemic. “Our training team got very disconnected from the stores, which was really difficult for me personally and difficult for our team,” Dave told us. “After going through eight months of this constant stress, I wanted to see if I could write something to recognize what they’d accomplished how long they had endured. And maybe give them a little nudge that they have more in them.” Dave’s letter to his team was particularly effective because it took all the key concepts from the recognition module and used them in a very powerful way: The people in Dave’s organization are sure to feel seen, heard and incredibly valued after reading his letter. It’s always exciting to see the concepts we teach transferred back into the work world. If you’re excited about the possibilities coaching can open up, you can bring the 3×4 Coaching program to your organization or enrol as an individual through Queen’s Executive Education.

In this article

Explore our virtual leadership development options to meet your current needs.

In about 90% of our conversations with clients, the first question we’re asked is “what can you deliver remotely?” And – the answer is ‘a lot!’ We’ve spent the past six months transforming our product line and, since April, we’ve had more than 5,000 learners go through our programs remotely – from webinars on leading remotely for 500+ people, to immersive 6-week learning journeys to Coaching mastery for smaller cohorts, to building resilience skills in the EMBA class at Queen’s Smith School of Business.

One Size Doesn’t Fit All

Depending on your goals for virtual learning, different approaches are required. We’ve taken a ‘small / medium / large’ approach to our product development to meet the needs of a variety of scenarios:

 Large Group Experiences

Webinars or a-synchronous content to spark ideas and motivation for groups of any size.

 Targeted Group Programs

Learning journeys that integrate video, synchronous learning, 1:1 coaching and application to build mastery for up to 49 people.

 In-depth Cohort Programs

Half-day interactive instructor-led sessions for up to 18 people to build core skills.

Whatever your needs – we’re likely to have a virtual solution that hits the mark in terms of depth, duration and class size.

Get the catalog

Download a full summary of our leadership development programs.

Timeless skills + the right tools for right now

Of course, we have a range of virtual options in our core competencies: coaching skills for managers, resilience skills for all, and self-awareness skills to enable more productive collaboration. And, we are continuously launching virtual programs that give learners the skills they need to be successful right now. Note that we are continuously developing new offers (and adapting our in-person programs to virtual delivery) so this list will be updated as new programs come online.

Coaching skills for managers

The 3×4 Coaching model explores the 3 plays and 4 skills consistently executed by world-leading coaches.

We have a full range of options for bringing our industry-leading 3×4 Coaching model to life virtually – with a specific eye to how to coach in a virtual environment.

In-depth Cohort Programs

3×4 Coaching Virtual Learning Journey

Coaches are leaders who do all they can to help people improve and succeed. It is a way of thinking and interacting with people that communicates high expectations, respect and caring. In this 4 – 6 week (depending on your desired pace) virtual program, individuals learn the concepts and skills of a coaching style of management that builds commitment, drives employee engagement, gets results, and integrates this learning into the flow of their work.

Get a feel for the learning experience in this 3-minute video overview of the program.

Targeted Group Programs

Coaching Remotely 1/2-day Virtual Program

Coaches are leaders who do all they can to help people improve and succeed. It is a way of thinking and interacting with people that communicates high expectations, respect and caring. In this 4 – 6 week (depending on your desired pace) virtual program, individuals learn the concepts and skills of a coaching style of management that builds commitment, drives employee engagement, gets results, and integrates this learning into the flow of their work.

Having Challenging Conversations from a Distance 1/2-day Virtual Program

Our practical, 4-step map for challenging conversations is rooted in our 25 years of experience helping elite athletes manage emotions under intense pressure. Participants explore methods of preparing to confront, learn an effective format for an opening statement, practice managing reactivity and discuss how to close the conversation with accountability built-in.

Large Group Experiences

3×4 Coaching Overview Webinar

Learning coaching skills is the best way to dramatically increase your people’s commitment level and performance. This interactive 1-hour online session starts your powerful coaching journey.

3×4 Coaching Asynchronous Video Program

The 3×4 Coaching Video Program is a self-paced, asynchronous learning journey that unpacks the 3 plays and 4 skills of exceptional coaches. It provides learners with a powerful, easy-to-understand model for coaching people to higher levels of results and engagement.

Watch a brief sample of the 3×4 Coaching video program

Resilience skills for all

Building Resilience is aimed at giving participants a toolkit of inner skills to navigate their high pressure realities.

Rarely has resilience been as relevant as it is right now. We take our 30+ years of experience in resilience, and bring it to life in a way that gives people the insight and skills needed right now.

In-depth Cohort Programs

Building Resilience Virtual Learning Journey

The virtual Building Resilience program synthesizes 30 years of science-backed and performance-proven strategies into a practical toolkit that participants can use to stay healthy under pressure and recover when they are thrown off balance. Our approach to resilience draws on work in elite sport, teaching and research in academia, and work with thousands of people in organizations of all sizes. Building Resilience is a transformative experience that allows participants to learn in the flow of work while changing the way they relate to pressure.

Targeted Group Programs

Building Resilience 1/2-day Virtual Program

A leader’s ability to stay resilient through setbacks and be predictable under pressure is the #1 indicator of how their team will weather the storm. Learn practical techniques for staying even-keeled when it matters most in this 1/2-day online workshop.

Large Group Experiences

Building Resilience Overview Webinar

This online session equips participants with an understanding of how uncertainty and pressure impact their performance and health, an awareness of the choices they have to enhance their resilience under pressure, and a guided, applied exercise that will specifically tackle how they are framing and taking direct action on the areas that will most impact their performance and resilience.

Topical skills leaders need right now

Our Maintaining Team Motivation Through The Troughs program teaches leaders four allies for fighting disillusionment.

A collection of fit-for-purpose programs that address hot button issues like motivation through prolonged periods of uncertainty, challenging conversations from a distance, and the imperative for agility and personal ownership over re-skilling.

Targeted Group Programs

Maintaining Team Motivation Through the Troughs 1/2-day Virtual Program

As the pandemic drags on, maintaining motivation and engagement will become a primary challenge for leaders. Learn practical techniques to keep people energized, resilient and motivated, inspired by Olympic coaches and athletes, in this 1/2-day online workshop.

Large Group Experiences

The Meta-Skilled Organization

Meta-skills are the connective tissue that allow people and organizations to let go of the skills that have anchored their successful past and master and embrace new ways of working – in other words, to evolve. Packed with ideas on both how to foster the development of meta-skills for yourself, and how to build meta-skilled organizations as stewards of talent, this keynote lays out a framework for six key meta-skills that allow individuals and organizations to see clearly, move quickly, and stay the course.

Self-awareness & collaboration

The “player’s card” is one of our favourite tools for helping learners translate self-awareness to communication and action.

The Attentional and Interpersonal Styles Inventory (TAIS) was originally developed to help Olympic athletes and elite military units optimize performance in high-pressure situations. Every day, these individuals must make critical decisions under pressure with less than perfect information. Since its introduction, business leaders have recognized that their people face similar, if not identical, problems and have made the TAIS their assessment of choice. Our work with the TAIS and fostering self-awareness has never been more vital – or easier to deliver. 1:1 coaching and self-awareness work is a natural fit for a virtual environment.

Targeted Group Programs

The Self-Aware Leader Virtual Program

The Self-Aware Leader program combines the TAIS assessment, three one-on-one coaching sessions, the creation of a personal action plan to address a real business challenge, an ability to chart your progress and adjust your approach through the guidance of a coach. It will help leaders understand and leverage their strengths under pressure and identify what changes if made, would matter the most.

Large Group Experiences

TAIS Assessment + 1:1 Coaching

Whether you want to build self-awareness for a few executives or all of your people managers, the TAIS can help them identify environments and performance situations in which they will thrive and excel, when and how they are most likely to make mistakes and what they can do to ensure you will perform well under pressure. Participants receive an individual report detailing 18 personal styles as they relate to attention, information, leadership, social and communication and have the opportunity to build further clarity with a 1:1 coaching call.

Let’s talk!

If you’re interested in any the above – or anything that you don’t see here – let’s chat! You can get in touch at hello@thirdfactor.com.
Download the catalog.

Get a complete overview of our coaching, collaboration and resilience programs.

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Feedback is such an important part of our 3×4 Coaching model. Giving people information about their performance is one of the best ways to help them get better. But do your people actually know that the information you’re telling them is intended as feedback? A woman walked up to me in an executive leadership program I was teaching and said, “My 360-degree feedback from several of my employees says that I don’t give enough feedback. That’s nonsense! I give feedback to them all the time.” My advice to her was to use a yellow highlighter. She told me that that wouldn’t work because most of the feedback she gave was verbal.
“Let me give you some feedback on that.”
“Then use a verbal yellow highlighter,” I responded. “Whenever I have to give anybody feedback, and I want to to make sure it’s been heard and recognized as feedback, I always use the word feedback and emphasize it… as in ‘let me give you some feedback on that.’” On the next day of the program she walked up to me and said “Oh my gosh that was so simple, and it will make a big difference. In thinking back to my conversations with my employees I realized that very often when I was actually giving them some feedback I rarely used the word feedback, so they didn’t recognize it as such when they were asked.” It will definitely help the employees’ performance and, secondarily the results on her 360 feedback. Negative emotion is an incredibly volatile fuel. Our CEO, Dane Jensen, lays out how to harness its energy for building motivation in his latest article for Harvard Business Review titled Turn Your Team’s Frustration into Motivation. In the article, Dane offers three tools for leaders to motivate people facing a setback:

🏷 Label the negative emotion and engage. Right or wrong, giving it a name helps uncover important information that can be used for moving forward. 👏 Feed the self-coach, not the self-critic. Encourage them to look for the opportunity in the crisis. 🛴 Channel energy to action. Use the moment to build a vision of a better future and build clarity around what it takes to get there.

Strong leaders don’t shy away from negative emotions. They lean into them and help their people use them to recover and grow. Click here to read the article on hbr.org. Editor’s note: This article was first published on April 14th, 2020, just a few weeks into the COVID-19 pandemic. While the context may have changed, your plays as a leader are still the same.

In this article:

Four imperatives for leaders in times of uncertainty

In these uncertain times, you are likely facing new challenges as a leader. From working from home to school closures and outright community lockdowns – everyone has been dealing with significant, unexpected change over the past few weeks. These changes have impacted us all – changing the way we communicate, work together, and accomplish our goals. During these tough times what we have noticed is people’s desire to help others. The feeling that we will come through this together is a rallying cry that gives heart to many. But as leaders, as coaches, what does this mean? How do you help your people during times like this? It’s a question many are struggling with.

It’s all about the relationship

When people go through difficult times together, they can emerge more connected – but only if they’re conscious about it. Difficult times can also lead to fracture. As a leader, it’s your job to step back and really think about how you are building and deepening relationships with your people in this new environment. Take the time to check in with your people and listen to them. Take some time to step back and see what you’re going through as impartial observers and acknowledge that it’s hard. These are unprecedented times and the effort you make to stay connected with your people can make a huge difference. Coach Roy Rana of the Sacramento Kings spoke with us about how building relationships is intentional. There is an intention to communicate, to make the person feel connected, to ensure they know they have your attention. He talks about the little things that he does to accomplish this. In the video below, he lays out the wonderful challenge he sets for himself of “30 seconds every day for every player”:
Rana’s Strategies are for basketball – not your environment. So what would work for you? What are the little ways you can connect with your people to communicate that you are thinking of them and you care?

The game has changed

By now, every workplace has been impacted by COVID-19. The game has changed, and clarity needs to be re-established. Your team needs new skills and mindsets so that you can get through this together.
“We can’t go back, only forward.”
Ask yourself what your team needs for their new playbook. Do your people know what the work expectations are today? Timelines are different. Things change quickly so clarity is always evolving. Think short term and help them find focus. Do they know what other people need from them? Are they aware of how your goals have shifted? Especially if your team is working differently than they’re used to, over-communication is impossible when it comes to these things. Your team also needs clarity on what your organization’s values look like in this reality. Not just the vague, nice-sounding words – what they actually look like. If you value safety, how are you acting on that value? If you value team, how are you making sure that no one’s feeling isolated? Get together as a team to discuss your values and think through how you’re living up to them at this time. Through all of this, recognize that as a coach you need to meet your people where they’re at. Some team members might be juggling kids and other family constraints. They may even be caring for someone who is sick. Give them real clarity on how your team can work well together in a way that’s not going to make anyone feel criticized, judged or guilty. Have empathy for what they’re going through and use humour to help people feel at ease. Some team members (and perhaps even you) may be thinking they just need to hold on for a little bit longer until things get back to normal. That thinking will not serve them or the organization well. When companies face disruption, the ones who try to ignore it or find a way to hang on to their old ways of doing things don’t fare well – think Blockbuster. We can’t go back, only forward.

New plays for a new game

When the game changes, you can’t expect to get the same results from the same behaviours. As a coach, your goal is to help your people succeed in their new reality – and this means helping them get up to speed on the skills that will support the new expectations as well as discouraging the old behaviours that are no longer productive. This is all about consistent feedback and communication, and feedback is a challenge when you can’t see what people are doing. For the coachee, the lack of visibility can lead to frustration and unnecessary roadblocks that can harm engagement. Make a habit of checking in frequently with each team member to support their development. This isn’t about micromanaging or checking up on them; it’s about making sure they’re not sitting alone frustrated because something’s blocking their progress. If that sounds like a big job, that’s because it is. Coach Rana told us about how making time for each and every team member is a challenge even as a professional coach. And he offered this advice for keeping the connection alive even when it feels like you’re too busy.

Out of sight, not out of mind

If what I’m doing can’t be seen, how do I know if it’s valued or appreciated? This is one of the challenges your people are facing as they transition to a new reality. People need to know that what they do has value, so giving appropriate recognition is more important now than ever. This doesn’t mean handing out awards and prizes. It’s about looking for the bright spots – things that are going well, little wins, positive behaviours – and acknowledging them. You might recognize a team member who creates a shared space for everyone to connect, or someone who volunteers to take on a task for another team member they see struggling. It’s also vital to recognize that people need to feel connected and not isolated. Make every conversation a coaching one. Even simple questions like “how are things going today” have value for a coach. As you explore the answer, you can uncover the information you need to find possibilities and build commitment to a solution. When people are worried, anxious or afraid they’re harder on themselves than ever. Having the coach remind them of who they are at their best brings tremendous energy.

Be ready for the human element

Behind all this is a real humanitarian challenge. As time goes on, the people on your team may become sick, need time off to care for loved ones, or worse. Loss is going to look very different for different people – it can be loss of a loved one, income, or something else. As a coach you have a role to play in supporting your team members as they recover from whatever their loss may be. The temptation is to think that when someone is in pain over their loss that bringing it up will cause undue pain by reminding them of it. Just keep to your work and ignore it. And that’s like the monster under the bed for a little kid. As long as the kid believes there’s a monster under the bed it gets bigger and bigger. The longer it goes, the bigger it gets.
“When loss isn’t acknowledged, it feels like it’s been dismissed.”
This is true on both sides of the relationship. In Sheryl Sandberg’s book, Option B: Facing Adversity, Building Resilience, and Finding Joy, she talks about how the hardest part of going back to work after losing her husband was the silence. When loss isn’t acknowledged, it feels like it’s been dismissed. And a significant loss being dismissed feels really bad. You don’t need to be a counsellor or have all the answers, and there’s no secret formula for how to deal with these times. Your job as a coach is to bring things to the surface and give people permission to talk about it if and when they want.

Help people get better at whatever it is they do

We often define a coach’s core job as this: help people get better at whatever it is they do. We call this developmental bias, the idea that a coach is always biased toward developing their people no matter what the circumstance. As the “whatever it is they do” continues to change and evolve over the coming months, and probably years, you have an opportunity to help your people stay engaged and rise to the occasion. By maintaining and building relationships, building clarity around what’s expected, building competence in new ways of working, and recognizing the all of what is happening, you can show your people that you’re on their side and help your entire team emerge stronger for it.