Dane Jensen
Dane is the CEO of Third Factor, an acclaimed speaker, instructor at Queen's and UNC, and a regular contributor to Harvard Business Review. Learn more
At the heart of the transition is equipping financial advisors with the skills, technology and resources to have different conversations with their clients.
"The top advisors are doing something totally different," shared one manager. "No one wants your opinion on "which stocks should I buy right now?" Instead, success increasingly hinges on an ability to execute four categories of conversation – which tend to be progressively less comfortable for advisors:
e.g. "I want to retire in 30 years with a $200k annual income" – and then develop a plan to reach those goals that leverages the full balance sheet – cash management, investments, and debt. In almost all firms, these conversations are supported by planning tools that advisors have access to but the comfort level with discussing cash management and debt is often not as high as with investments.
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e.g. "what if you are incapacitated and unable to work?" – and help mitigate them by using insurance and other risk management tools. These conversations can be risky themselves. As one executive struggling to get advisor uptake on insurance put it: "advisors often don’t want to get caught in a conversation that creates more fear than hope."
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Estate planning, tax, and financial literacy skills for the next generation. Beyond the unique expertise required to navigate these areas, these conversations can be infused with inter-family tension, especially when a prized asset like a cottage hangs in the balance. No client wants the transfer of their wealth to result in rifts amongst their children. As a result, advisors are sometimes hesitant to insert themselves into what feels like a fraught discussion.
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The best advisors provide access to expertise and experiences that support clients in living long, meaningful, healthy lives that allow them to enjoy the benefits of their financial freedom.
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Level up field coaching to both role model the new kinds of conversations we want advisors to be having with their clients, and to surface and overcome barriers to the adoption of new products and technology.
Equip advisors with the leadership skills to manage bigger teams.
Become exceptional matchmakers to team up advisors with complimentary businesses and skill sets.
We’ve put these ideas in a handy one-page document you can take to go.
Download it as a PDF, or share it by email or on LinkedIn.
Want something more substantial? You can also download the full whitepaper.
“Advisors all want a team – but they don’t want to manage a team.”From the advisors’ perspective, downward pressure on fees means they need bigger teams to serve more clients in order to make the same compensation. And bigger practices are more highly valued when the time comes for an advisor to sell their business down the road. It seems like a win-win. And yet, as a seasoned coach to financial advisors put it, “advisors all want a team – but they don’t want to manage a team.” Most advisors pride themselves on their subject-matter expertise and their relationship and selling skills. Managing a team and dealing with the administrative burden from growing headcount is rarely aligned with their areas of core competence. And while some of these responsibilities can be delegated to an office manager, ultimately the leader is responsible for building a compelling vision and team culture that attracts and retains top talent. More consistent success with creating bigger teams requires that organizations help advisors build people leadership skills. High performing advisors will not get committed to doing things they don’t feel competent at. Training for advisors must go beyond product, sales and client service skills to encompass setting them up for success with ever-growing teams.
“Advisors with different backgrounds and skills produce the best performance when teamed up, but those differences can also produce tremendous friction.”Research by McKinsey has shown conclusively that “team-based wealth management advisors outperform sole practitioners on almost every metric.” Specifically, teams in which the advisors bring a diversity of skills and backgrounds produce the best advisor team performance. Beyond performance, teaming up advisors also provides more redundancy, allowing advisors to live more balanced lives, and aids in succession planning – a critical priority as a generational shift occurs over the coming 10-15 years. Accessing these benefits is easier said than done. Advisors with different backgrounds and skills produce the best performance when teamed up, but those differences can also produce tremendous friction and lead to combustion that is both costly and demotivating. To access the advantages of team performance, wealth management organizations need to bring science to the art of matchmaking to achieve a higher hit rate and fewer blow-ups. This requires:
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Hybrid work can be a great model for people who are established in their careers, but it presents unique challenges for those just starting out. Early career employees don’t have the same opportunities to observe the workplace culture and leaders often struggle to provide frequent, specific feedback when not working in the same physical space.
So how will we lead this generation just entering the workforce, for whom “hybrid work” is not even a relevant term because it is the only style of work they know? Effective coaching needs to be part of the DNA of how we lead people now. In practical terms, it involves making the culture visible, creating opportunities to observe performance, and establishing systems to bridge the gap between in-person and remote work in a way that builds trusting relationships.
George Bernard Shaw famously noted “the single biggest problem in communication is the illusion that it has occurred.” Early in our careers, workplace culture and the nuances of professional life were communicated to us mostly by simply being in the office. We saw how people interacted outside of meetings and we overheard the words they used with their leaders. Through observation we formed images in our minds that we could then emulate.
It is easy to expect that employees entering the workforce today will similarly absorb these indirect messages. But with fewer opportunities to observe how things work, early career employees are left to make many assumptions about how to successfully navigate a new organization. Compound this with the tremendous ambiguity that remains around so many aspects of hybrid work, and you are likely to run into issues.
One of the greatest coaches we worked with, Jack Donohue, spoke of the need to build sharp clarity before we can offer effective feedback. People cannot do things that they cannot imagine. We need to break down vague concepts such as “flexible work,” “professionalism,” and “remote collaboration” into specific behaviours that people can see in their mind. Perhaps on your team “flexible work” really means that all team members are online and available between the hours of 10am and 3pm, their MS Teams status is always kept up to date, and the entire team is together in the office between 9am and 5pm on Wednesdays. Drilling down to this level of specificity is necessary to build the clarity that will enable early career employees to succeed.
When I was on my first project as a new management consultant, I was tasked with completing the analysis of a large data set. It was a steep learning curve, but I was eager to prove myself. I would continually tell my manager that everything was going well when I was actually working late nights scouring the internet to troubleshoot Excel errors.
My manager eventually called a time-out when she glanced over my shoulder and found me manually moving data around a spreadsheet. While she commended my eagerness to learn, she also pointed out the people sitting beside me who could teach me a much faster approach. “Might it be better to ask one of them for help and then you will know how to do it too?” she asked. A wild idea, I know.
In a hybrid world, we must intentionally create opportunities to observe performance.
It is never easy to teach early career employees everything they need to know in their first job. But it is even more complicated when we do not have opportunities to glance over their shoulder and directly observe their work. In a hybrid world, we must intentionally create these opportunities to observe performance. Working alongside new employees on early projects and joining them in as many meetings as possible is critical to see them in action and identify behaviours to reinforce or adjust.
A leader in one of our coaching workshops liked to regularly use screen sharing capabilities. This allowed her to see the steps that her team member was following and quickly identify process steps that she wanted to either reinforce or adjust. By sharing her own screen, she normalized the practice so that her team was comfortable with the approach. It also made her own work more visible and surfaced process steps that had become so automatic for her that she wouldn’t have otherwise thought to teach them.
When it is not possible to see the person in action, questions are a valuable tool to gain insight into their thinking. One leader we worked with likes to use questions such as “how would you approach this task” or “can you walk me through your thinking” so that he can offer adjustments or additional information before getting started on the task. During regular check-ins, questions such as “what are you most proud of this week” or “what would you like some feedback on” can provide jumping off points to understand how the person is working. The key is to continue asking questions and actively listening until you get below the surface-level responses and uncover specific behaviours to reinforce or adjust through feedback.
Our Principal Trainer, Garry Watanabe, says issues with early career employees also often arise because they do not yet have mental maps for how things get done in the organization. In the office, getting quick answers is as easy as asking someone who does not look too busy. But when everyone is remote, it is impossible to see who might be warm for an interruption.
Garry suggests pairing early career employees with a peer-level buddy or more experienced mentor who they can go to for help. Providing a dedicated resource empowers them to find the answers they need and removes some of the barriers to seeking help. It also offers a safe way to ask for quick feedback and build confidence, all while freeing up your time together for more meaningful interactions.
Connecting early career employees with other team members in this way provides the added benefit of building relationships across the team, which is the ultimate system for bridging the gaps between in-person and remote work.
There is no doubt that leading early career employees in a hybrid world introduces new complexities and challenges. But by making the informal aspects of work more explicit, creating opportunities to observe performance, and building systems to bridge the gap, leading in this environment can be just as effective and fulfilling for both leaders and employees.
Imagination, belief and energy are precious resources that need to be carefully nurtured when high performance is the goal. At the same time, saddling someone with an unattainable target because you don’t want to dampen their enthusiasm risks a catastrophic failure that can destroy self-confidence and trust in the coach. An ambitious but naïve performer setting an unrealistic goal for themselves is commonplace: a direct report applies for a role where they are unlikely to be the successful candidate; an individual you coach sets a performance target for themselves based on their best year ever when headwinds are coming on strong; or your team is running a pilot project that’s very unlikely to get the green light to proceed. How can you communicate belief in the performer, while at the same time protecting them from experiencing what could be a devastating setback?“I immediately realized I had made a mistake”I was doing some goal-setting work with an athlete who had recently taken up the sport and asked her what she thought would be a good goal time for her 100-meter freestyle. Her answer was completely unrealistic, so I suggested a much more attainable goal. The smile vanished from her face, her shoulders slumped, and I immediately realized I had made a mistake. In my well-intentioned effort to save this performer from disappointment, I had limited what she could imagine for herself, communicated a lack of belief in her capabilities and cut off a key source of energy.
“Perfectionists often evaluate any imperfect performance as failure”Perfectionists often evaluate any imperfect performance as failure. By working with the performer to set a range of target outcomes in advance, the coach is then in a position to help them evaluate their performance against objective criteria. This often results in the perfectionist being forced to admit that their “failure” was in fact a “good performance” or at worst “one they can live with.”
Titan is an incredible book that chronicles a remarkable life. Neither celebrating nor condemning Rockefeller, author Ron Chernow delves deeply into the inherent contradictions of a deeply religious man who amassed the greatest fortune in history, a robber baron who ruthlessly accumulated capital and also revolutionized science, medicine and education through his unprecedented philanthropy. It is a biography that provides a wealth of lessons on leadership (my copy is full of dog-eared pages on communication, delegation, and management), a reflection on ethics, a cautionary tale on the inter-generational challenges of wealth, a rollicking account of the dawn of industry in the late 19th and early 20th century, and an intimate survey of a 98-year life that is unlikely to ever be duplicated. I cannot recommend it highly enough.
Let me start by telling you what this is not. It is not a traditional time management book. We are mortals and assuming you live to 80 years of age you have roughly 4000 weeks. The human lifespan is observably, terrifyingly, insultingly, short.
When you get efficient at managing your tasks, you actually end up with more of them and many of them will not be what you really want to do. In other words when you get efficient at using your time, time ends up mastering you, and you end up with more demands that will offset any benefits.
In the appendix, at the end of the book, Brukeman includes 10 tools for embracing your finitude. That list alone is worth the price of the book.
This is an easy book to read, light in tone, and very practical on a philosophical level. I highly recommend it!
Nothing but the Truth is the memoir of Canadian lawyer Marie Henein and is an inspiring example of an authentic leader amidst numerous obstacles. Breaking away from the confines of a male-dominated system, Henein fearlessly embraces her true self and values. Through her actions and choices, she demonstrates the power of staying true to oneself rather than conforming to societal norms. “Nothing but the Truth” is a surprisingly brilliant read that will leave you motivated and empowered.
Our modern approach to work looks radically different than the hunting and gathering work that our brains evolved to do – it’s no wonder burnout, disengagement, and unhealthy work cultures are so prevalent across our organizations today. In Tomorrowmind, Gabriella Rosen Kellerman and Martin Seligman explore our changing workplaces through the lens of behavioural science and offer practical solutions for fostering resilience, creating meaning, navigating change, and tapping into creativity to build the mindsets needed for the workplaces of today and the future.
Kevin Kelly is the former editor of “The Whole Earth Catalog”, the Chief Maverick at Wired Magazine and dubbed “the real life world’s most interesting man.” His book, Excellent Advice for Living, is essentially a collection of quotes or mottos to help guide practical action and decision making in everyday life. For example: “That thing that made you weird as a kid could make you great as an adult – if you don’t lose it.” While you can read it in an hour, its insights are worth practicing for a lifetime. I wish I had picked it up earlier.
With a long history of studying and teaching resilience I’m drawn to life stories that demonstrate conscious reflection and balanced perspective. Run Towards the Danger is a collection of 6 essays that bring an insightful voice to adversity and the inner dialogue that occurs while navigating challenging times. Award winning actor, screenwriter and director Sara Polley reveals intimate details about work, family, and health that represent the complexity and humanity that surrounded her. As Polley makes sense of her own life experiences one cannot help but think more deeply of one’s own. There is tremendous vulnerability and pain, curiosity and humour on these pages and much inspiration to live fully with courage and understand the past with compassion.
This is a beautifully written story of family with five boys, the youngest of whom begins to voice thoughts and feelings about being a girl at a very young age. What unfolds is an insightful and enlightening exploration of how the family, the parents and the brothers, manages the challenges presented for the child and themselves. There are so many layers morally, practically and emotionally that inspired and challenged me as I reflected on how I would respond as a parent. While this sounds like a dark and psychologically dense topic the book is written with a beautiful lightness that captures the chaos and joy endemic in a family with two good parents and 4 boisterous, kind young men and one young woman in the making. Reading this book was an enjoyable and mind broadening exercise complete with hope. It evoked deep empathy and great respect in me for any family or individual who must make this journey.
This inspiring and thought-provoking book was my intro to performance psychology. In this captivating memoir, former child chess prodigy and martial arts champion Josh Waitzkin shares his insights on achieving excellence in any field. This taught me all about the concept of the learning process as an art form, emphasizing the importance of mindset, adaptability, and resilience. It’s a great way to enjoy a read while in the pursuit of mastery in any field (from leading in an organization to simply tending to your summer garden).
Essentialism is about eliminating the non-essentials from your life to make more room for doing less, but better. I chose this book because it inspired me to make small changes to how I prioritize my life at home and work that have really made a difference. Some tips I took to heart were if something isn’t a clear yes, it’s likely a no – and how to say no gracefully, yourself. It also emphasizes the importance of sleep which is key to getting everything else right.
I love a good memoir and this book did not disappoint. A Life in Parts is a story about the joy, necessity and the transformative power of simple hard work. It’s a wonderful and inspiring story of how we can tap into some skill or natural talent when we have the single-mindedness and fortitude to commit. If you’ve watched and enjoyed Bryan Cranston’s work, you will enjoy this book.
This summer I’ll be reading Nudge: The Final Edition by Richard H. Thaler and Cass R. Sunstein, whose work has helped governments and businesses around the world achieve better outcomes not through force or persuasion, but using environmental design. The Final Edition promises to incorporate new stories and insights learned from the frenzy of activity the first edition initiated when it was published in 2008.
Third Factor has been teaching coaching skills to managers for 30 years, since our Founders Peter Jensen and Sandra Stark pioneered the application of the principals they were observing in their work with Olympic coaches to the corporate world. Rooted in our best-in-class 3×4 Coaching model, our suite of coaching programs have helped tens of thousands of leaders become better coaches. I can’t think of anyone more perfectly suited to continue this tradition of excellence than Kim.
Kim joins us from the consulting firm, Kearney, where she created and led the firm’s employee experience centre of expertise. As part of this role, she established Kearney’s thought leadership in the employee experience space and developed new product offerings to help organizations reimagine work from an employee-centric perspective.
Kim also brings expertise in, and passion for, diversity, equity and inclusion (DEI) initiatives. She’ll be drawing on her experience working with Catalyst, a leading voice in DEI, and as the leader of Kearney’s Women’s Network, to ensure our coaching and leadership programs continue to lead the way when it comes to inclusivity.
Kim not only earned her MBA from the Smith School of Business at Queen’s University, but graduated at the top of her class. She now serves on the Advisory Board for the Full-Time MBA.
Welcome to the Third Factor team, Kim. We can’t wait to see how our programs will benefit from your passion and expertise. We’re excited to announce that we have received accreditation from the International Coaching Federation (ICF) for our flagship coaching program, 3×4 Coaching.

The awards are a result of our participation in Bayer’s innovative Rise and Thrive program, a microlearning experience based on the idea that if you have two minutes, you have enough time to become a stronger, more empathetic, more inclusive leader. The experience comprises bite-sized content including short videos, curated articles, and 2-minute “dares.”
Rise and Thrive was pioneered by Bayer’s U.S. Learning Lead, Renee Landry, and Senior Leadership Expert, Rachel Lamb. The interactive experience was developed by e-learning development company SweetRush and supported with video and learning content by Third Factor.
Approximately half of Bayer’s 4,000 US leaders voluntarily participated in the program, which has received outstanding quantitative and qualitative feedback from participants as well as attention from the broader learning industry.
The awards include: