Our company’s roots go back to the 1988 Olympic Games in Calgary, Alberta. Our founders, Peter Jensen and Sandra Stark, were mental performance coaches to Canada’s figure skating team – a team that won 3 out of Canada’s 5 medals on home soil. The business community took notice, and Peter and Sandra were soon working with organizations across the country to apply the principles they used in sport to a wide variety of other settings. Fast forward to 2022 and Olympic Sport is still our top R&D lab. We work with athletes and coaches at the highest level to understand how they perform, collaborate and lead, and synthesize their best practices for use across disciplines – from business, to academia, industry, philanthropy and beyond. We’ve had the privilege of working with dozens of athletes and coaches who are representing Canada at the Beijing Games. Here’s a roundup of who we’ll be cheering for this February.

The Canadian Ski Team

Ski Cross is one of the most exciting freestyle skiing events at the Games. We’ve been proud to work with the athletes and coaches on both the men’s and women’s teams to help them build self-awareness, leverage their strengths, and perform under pressure. We’ll be cheering them on in the Ski Cross events on February 17th & 18th. Our work with Alpine Canada has also taken us to the downhill skiing events. We’ll be keeping a close eye on Team Canada at the men’s and women’s Slalom, Giant Slalom, and Super-G events.

Figure skaters from around the world

Brian Orser and Tracy Wilson are not just Olympic medallists, but widely regarded as the top coaches in the sport. They’ve shared their perspectives on performing in critical moments with us, and we’ll be cheering on their skaters as they compete for the podium in Beijing. Tracy Wilson is an Olympic Medallist and 7-time Canadian champion

The Canadian Women’s Hockey Teams

We’ll be staying up late to watch Team Canada battle to reclaim Gold. We’ll also be keeping our eye Marie-Philip Poulin who is not just one of the best pressure performers in the world, but the best hockey player in the world, full stop according to our co-founder Peter Jensen.

Bring the Summer Learning Series to your team Request a call Send this page to your manager or HR team

Energize your team as we move out of the pandemic with a series of three, one-hour virtual learning events. The months ahead will present new challenges as business needs change, blended working environments begin to take shape, and leaders are once again forced to adjust to rapid change and uncertainty. Help ready your people to lead and perform through the next phase with a series of virtual learning events.

TWO TRACKS TO CHOOSE FROM

Develop your people in the areas that will benefit them most. Choose our leadership track to build your team’s coaching and collaboration capabilities, or choose our resilience track to build your team’s ability to perform under pressure.

LEADERSHIP TRACK Develop high performing leaders.

RESILIENCE TRACK Enhance performance under pressure.

DELIVERED BY A WORLD-CLASS FACULTY

Our speakers teach at top business schools, have coached Olympic and professional athletes, been Olympic athletes, consulted at the highest level of business, and practiced law. Their strong personalities and unique personal experience draw audiences in and keep learners engaged.

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In this article

Explore our virtual leadership development options to meet your current needs.

In about 90% of our conversations with clients, the first question we’re asked is “what can you deliver remotely?” And – the answer is ‘a lot!’ We’ve spent the past six months transforming our product line and, since April, we’ve had more than 5,000 learners go through our programs remotely – from webinars on leading remotely for 500+ people, to immersive 6-week learning journeys to Coaching mastery for smaller cohorts, to building resilience skills in the EMBA class at Queen’s Smith School of Business.

One Size Doesn’t Fit All

Depending on your goals for virtual learning, different approaches are required. We’ve taken a ‘small / medium / large’ approach to our product development to meet the needs of a variety of scenarios:

 Large Group Experiences

Webinars or a-synchronous content to spark ideas and motivation for groups of any size.

 Targeted Group Programs

Learning journeys that integrate video, synchronous learning, 1:1 coaching and application to build mastery for up to 49 people.

 In-depth Cohort Programs

Half-day interactive instructor-led sessions for up to 18 people to build core skills.

Whatever your needs – we’re likely to have a virtual solution that hits the mark in terms of depth, duration and class size.

Get the catalog

Download a full summary of our leadership development programs.

Timeless skills + the right tools for right now

Of course, we have a range of virtual options in our core competencies: coaching skills for managers, resilience skills for all, and self-awareness skills to enable more productive collaboration. And, we are continuously launching virtual programs that give learners the skills they need to be successful right now. Note that we are continuously developing new offers (and adapting our in-person programs to virtual delivery) so this list will be updated as new programs come online.

Coaching skills for managers

The 3×4 Coaching model explores the 3 plays and 4 skills consistently executed by world-leading coaches.

We have a full range of options for bringing our industry-leading 3×4 Coaching model to life virtually – with a specific eye to how to coach in a virtual environment.

In-depth Cohort Programs

3×4 Coaching Virtual Learning Journey

Coaches are leaders who do all they can to help people improve and succeed. It is a way of thinking and interacting with people that communicates high expectations, respect and caring. In this 4 – 6 week (depending on your desired pace) virtual program, individuals learn the concepts and skills of a coaching style of management that builds commitment, drives employee engagement, gets results, and integrates this learning into the flow of their work.

Get a feel for the learning experience in this 3-minute video overview of the program.

Targeted Group Programs

Coaching Remotely 1/2-day Virtual Program

Coaches are leaders who do all they can to help people improve and succeed. It is a way of thinking and interacting with people that communicates high expectations, respect and caring. In this 4 – 6 week (depending on your desired pace) virtual program, individuals learn the concepts and skills of a coaching style of management that builds commitment, drives employee engagement, gets results, and integrates this learning into the flow of their work.

Having Challenging Conversations from a Distance 1/2-day Virtual Program

Our practical, 4-step map for challenging conversations is rooted in our 25 years of experience helping elite athletes manage emotions under intense pressure. Participants explore methods of preparing to confront, learn an effective format for an opening statement, practice managing reactivity and discuss how to close the conversation with accountability built-in.

Large Group Experiences

3×4 Coaching Overview Webinar

Learning coaching skills is the best way to dramatically increase your people’s commitment level and performance. This interactive 1-hour online session starts your powerful coaching journey.

3×4 Coaching Asynchronous Video Program

The 3×4 Coaching Video Program is a self-paced, asynchronous learning journey that unpacks the 3 plays and 4 skills of exceptional coaches. It provides learners with a powerful, easy-to-understand model for coaching people to higher levels of results and engagement.

Watch a brief sample of the 3×4 Coaching video program

Resilience skills for all

Building Resilience is aimed at giving participants a toolkit of inner skills to navigate their high pressure realities.

Rarely has resilience been as relevant as it is right now. We take our 30+ years of experience in resilience, and bring it to life in a way that gives people the insight and skills needed right now.

In-depth Cohort Programs

Building Resilience Virtual Learning Journey

The virtual Building Resilience program synthesizes 30 years of science-backed and performance-proven strategies into a practical toolkit that participants can use to stay healthy under pressure and recover when they are thrown off balance. Our approach to resilience draws on work in elite sport, teaching and research in academia, and work with thousands of people in organizations of all sizes. Building Resilience is a transformative experience that allows participants to learn in the flow of work while changing the way they relate to pressure.

Targeted Group Programs

Building Resilience 1/2-day Virtual Program

A leader’s ability to stay resilient through setbacks and be predictable under pressure is the #1 indicator of how their team will weather the storm. Learn practical techniques for staying even-keeled when it matters most in this 1/2-day online workshop.

Large Group Experiences

Building Resilience Overview Webinar

This online session equips participants with an understanding of how uncertainty and pressure impact their performance and health, an awareness of the choices they have to enhance their resilience under pressure, and a guided, applied exercise that will specifically tackle how they are framing and taking direct action on the areas that will most impact their performance and resilience.

Topical skills leaders need right now

Our Maintaining Team Motivation Through The Troughs program teaches leaders four allies for fighting disillusionment.

A collection of fit-for-purpose programs that address hot button issues like motivation through prolonged periods of uncertainty, challenging conversations from a distance, and the imperative for agility and personal ownership over re-skilling.

Targeted Group Programs

Maintaining Team Motivation Through the Troughs 1/2-day Virtual Program

As the pandemic drags on, maintaining motivation and engagement will become a primary challenge for leaders. Learn practical techniques to keep people energized, resilient and motivated, inspired by Olympic coaches and athletes, in this 1/2-day online workshop.

Large Group Experiences

The Meta-Skilled Organization

Meta-skills are the connective tissue that allow people and organizations to let go of the skills that have anchored their successful past and master and embrace new ways of working – in other words, to evolve. Packed with ideas on both how to foster the development of meta-skills for yourself, and how to build meta-skilled organizations as stewards of talent, this keynote lays out a framework for six key meta-skills that allow individuals and organizations to see clearly, move quickly, and stay the course.

Self-awareness & collaboration

The “player’s card” is one of our favourite tools for helping learners translate self-awareness to communication and action.

The Attentional and Interpersonal Styles Inventory (TAIS) was originally developed to help Olympic athletes and elite military units optimize performance in high-pressure situations. Every day, these individuals must make critical decisions under pressure with less than perfect information. Since its introduction, business leaders have recognized that their people face similar, if not identical, problems and have made the TAIS their assessment of choice. Our work with the TAIS and fostering self-awareness has never been more vital – or easier to deliver. 1:1 coaching and self-awareness work is a natural fit for a virtual environment.

Targeted Group Programs

The Self-Aware Leader Virtual Program

The Self-Aware Leader program combines the TAIS assessment, three one-on-one coaching sessions, the creation of a personal action plan to address a real business challenge, an ability to chart your progress and adjust your approach through the guidance of a coach. It will help leaders understand and leverage their strengths under pressure and identify what changes if made, would matter the most.

Large Group Experiences

TAIS Assessment + 1:1 Coaching

Whether you want to build self-awareness for a few executives or all of your people managers, the TAIS can help them identify environments and performance situations in which they will thrive and excel, when and how they are most likely to make mistakes and what they can do to ensure you will perform well under pressure. Participants receive an individual report detailing 18 personal styles as they relate to attention, information, leadership, social and communication and have the opportunity to build further clarity with a 1:1 coaching call.

Let’s talk!

If you’re interested in any the above – or anything that you don’t see here – let’s chat! You can get in touch at hello@thirdfactor.com.
Download the catalog.

Get a complete overview of our coaching, collaboration and resilience programs.

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The nature of work has changed. And for many, things won’t be going back to “normal” – ever. As people adapt to their new realities, the mix of new responsibilities, new communication systems, changes to meetings and protocols and the associated ambiguity can lead to friction, anxiety and stress. When we think about collaboration, we often go straight to tools and technology. But guess what? Your organization is full of human beings, and as humans our ability to work together begins with our individual interactions. Before any technology can enable effective collaboration, the people using it need skills to understand, engage and appreciate the people they work with. In this interactive, 60-minute online session, Cyndie Flett will explore the mindsets and behaviours that lead to productive and collaborative interactions, break down how individual interactions set the tone and influence how effectively a group works together, and look at a few practical tools you can use to manage relationships and enhance collaboration so you can achieve more of the results you want, and manage your own health and wellbeing along the way
You should attend if:
SORRY WE MISSED YOU

This event has passed, but it won’t be the last. Be the first to know about future webinars from Third Factor by entering your information below.

About the presenter:
Cyndie Flett is one of Canada’s leading experts on coaching. As the former Vice President of Research and Development for the Coaching Association of Canada, and Director of the National Coaching Certification Program, Cyndie has dramatically impacted the way that literally millions of coaches are educated across the country.
We have long said growth is what gives meaning to pressure. During difficult times, the people who are most likely to stay committed are the ones who have clarity and feel like they’re moving forward with their personal development. And the person with the greatest ability to provide clarity and help drive that development forward is their leader; their coach. In this interactive, 60-minute online session, one of Canada’s leading experts on coaching, Cyndie Flett, will explore the strategies great coaches use to ensure clarity, inspire and develop their people even when faced with significant uncertainty. And, she’ll introduce the tools leaders can use to overcome the logistical challenges of building engagement while working remotely. This session is about people – not technology. The environment has changed, but people’s basic needs haven’t. You will come away with a better understanding of the role coaches play in supporting people to rise to the occasion while meeting them where they’re at. You’ll also gain practical tools you can immediately apply in your environment, backed up by examples and best practices from top coaches. Participants will learn:
SORRY WE MISSED YOU

This event has passed, but it won’t be the last. Be the first to know about future webinars from Third Factor by entering your information below.

About the presenter:
Cyndie Flett is one of Canada’s leading experts on coaching. As the former Vice President of Research and Development for the Coaching Association of Canada, and Director of the National Coaching Certification Program, Cyndie has dramatically impacted the way that literally millions of coaches are educated across the country.
Editor’s note: This article was first published on April 14th, 2020, just a few weeks into the COVID-19 pandemic. While the context may have changed, your plays as a leader are still the same.

In this article:

Four imperatives for leaders in times of uncertainty

In these uncertain times, you are likely facing new challenges as a leader. From working from home to school closures and outright community lockdowns – everyone has been dealing with significant, unexpected change over the past few weeks. These changes have impacted us all – changing the way we communicate, work together, and accomplish our goals. During these tough times what we have noticed is people’s desire to help others. The feeling that we will come through this together is a rallying cry that gives heart to many. But as leaders, as coaches, what does this mean? How do you help your people during times like this? It’s a question many are struggling with.

It’s all about the relationship

When people go through difficult times together, they can emerge more connected – but only if they’re conscious about it. Difficult times can also lead to fracture. As a leader, it’s your job to step back and really think about how you are building and deepening relationships with your people in this new environment. Take the time to check in with your people and listen to them. Take some time to step back and see what you’re going through as impartial observers and acknowledge that it’s hard. These are unprecedented times and the effort you make to stay connected with your people can make a huge difference. Coach Roy Rana of the Sacramento Kings spoke with us about how building relationships is intentional. There is an intention to communicate, to make the person feel connected, to ensure they know they have your attention. He talks about the little things that he does to accomplish this. In the video below, he lays out the wonderful challenge he sets for himself of “30 seconds every day for every player”:
Rana’s Strategies are for basketball – not your environment. So what would work for you? What are the little ways you can connect with your people to communicate that you are thinking of them and you care?

The game has changed

By now, every workplace has been impacted by COVID-19. The game has changed, and clarity needs to be re-established. Your team needs new skills and mindsets so that you can get through this together.
“We can’t go back, only forward.”
Ask yourself what your team needs for their new playbook. Do your people know what the work expectations are today? Timelines are different. Things change quickly so clarity is always evolving. Think short term and help them find focus. Do they know what other people need from them? Are they aware of how your goals have shifted? Especially if your team is working differently than they’re used to, over-communication is impossible when it comes to these things. Your team also needs clarity on what your organization’s values look like in this reality. Not just the vague, nice-sounding words – what they actually look like. If you value safety, how are you acting on that value? If you value team, how are you making sure that no one’s feeling isolated? Get together as a team to discuss your values and think through how you’re living up to them at this time. Through all of this, recognize that as a coach you need to meet your people where they’re at. Some team members might be juggling kids and other family constraints. They may even be caring for someone who is sick. Give them real clarity on how your team can work well together in a way that’s not going to make anyone feel criticized, judged or guilty. Have empathy for what they’re going through and use humour to help people feel at ease. Some team members (and perhaps even you) may be thinking they just need to hold on for a little bit longer until things get back to normal. That thinking will not serve them or the organization well. When companies face disruption, the ones who try to ignore it or find a way to hang on to their old ways of doing things don’t fare well – think Blockbuster. We can’t go back, only forward.

New plays for a new game

When the game changes, you can’t expect to get the same results from the same behaviours. As a coach, your goal is to help your people succeed in their new reality – and this means helping them get up to speed on the skills that will support the new expectations as well as discouraging the old behaviours that are no longer productive. This is all about consistent feedback and communication, and feedback is a challenge when you can’t see what people are doing. For the coachee, the lack of visibility can lead to frustration and unnecessary roadblocks that can harm engagement. Make a habit of checking in frequently with each team member to support their development. This isn’t about micromanaging or checking up on them; it’s about making sure they’re not sitting alone frustrated because something’s blocking their progress. If that sounds like a big job, that’s because it is. Coach Rana told us about how making time for each and every team member is a challenge even as a professional coach. And he offered this advice for keeping the connection alive even when it feels like you’re too busy.

Out of sight, not out of mind

If what I’m doing can’t be seen, how do I know if it’s valued or appreciated? This is one of the challenges your people are facing as they transition to a new reality. People need to know that what they do has value, so giving appropriate recognition is more important now than ever. This doesn’t mean handing out awards and prizes. It’s about looking for the bright spots – things that are going well, little wins, positive behaviours – and acknowledging them. You might recognize a team member who creates a shared space for everyone to connect, or someone who volunteers to take on a task for another team member they see struggling. It’s also vital to recognize that people need to feel connected and not isolated. Make every conversation a coaching one. Even simple questions like “how are things going today” have value for a coach. As you explore the answer, you can uncover the information you need to find possibilities and build commitment to a solution. When people are worried, anxious or afraid they’re harder on themselves than ever. Having the coach remind them of who they are at their best brings tremendous energy.

Be ready for the human element

Behind all this is a real humanitarian challenge. As time goes on, the people on your team may become sick, need time off to care for loved ones, or worse. Loss is going to look very different for different people – it can be loss of a loved one, income, or something else. As a coach you have a role to play in supporting your team members as they recover from whatever their loss may be. The temptation is to think that when someone is in pain over their loss that bringing it up will cause undue pain by reminding them of it. Just keep to your work and ignore it. And that’s like the monster under the bed for a little kid. As long as the kid believes there’s a monster under the bed it gets bigger and bigger. The longer it goes, the bigger it gets.
“When loss isn’t acknowledged, it feels like it’s been dismissed.”
This is true on both sides of the relationship. In Sheryl Sandberg’s book, Option B: Facing Adversity, Building Resilience, and Finding Joy, she talks about how the hardest part of going back to work after losing her husband was the silence. When loss isn’t acknowledged, it feels like it’s been dismissed. And a significant loss being dismissed feels really bad. You don’t need to be a counsellor or have all the answers, and there’s no secret formula for how to deal with these times. Your job as a coach is to bring things to the surface and give people permission to talk about it if and when they want.

Help people get better at whatever it is they do

We often define a coach’s core job as this: help people get better at whatever it is they do. We call this developmental bias, the idea that a coach is always biased toward developing their people no matter what the circumstance. As the “whatever it is they do” continues to change and evolve over the coming months, and probably years, you have an opportunity to help your people stay engaged and rise to the occasion. By maintaining and building relationships, building clarity around what’s expected, building competence in new ways of working, and recognizing the all of what is happening, you can show your people that you’re on their side and help your entire team emerge stronger for it. This Friday marks the 10-year anniversary of the Closing Ceremonies of the Vancouver 2010 Olympic Games. Here at Third Factor, we were incredibly proud to directly and indirectly support many of the athletes and coaches that would go on to become household names. Ten years later, we are still committed to supporting Olympic and Paralympic athletes and coaches in their bid for the podium. And three incredible stories from the 2010 Games continue to influence our understanding of the power of pressure and the way we interact with our clients across all areas of our business.

Changing a Canadian mindset

Prior to the Vancouver Olympics, Canada was known in Olympic circles for one notable achievement: it was the only nation in the world to host the Games without a local athlete winning gold. In fact, Canada had achieved this feat twice; first at the 1976 Summer Games in Montreal, and again at the 1988 Winter Games in Calgary. When Vancouver won the bid to host the 2010 Winter Games, Canada’s 13 winter national sport organizations were determined to change that reputation. A report by sport management consultant and Olympic Hall of Famer, Cathy Priestner Allinger, found that Canadian athletes ranked top-five in the world the year before the games were far less likely to go on to win an Olympic medal than international athletes who were performing at the same level.
“Canada’s challenge wasn’t producing world-class athletes; it was producing world-class athletes who could perform with all the distractions and pressure of the Olympics”
In other words, Canada’s challenge wasn’t producing world-class athletes; it was producing world-class athletes who could perform with all the distractions and pressure of the Olympics. Brian Orser was one of Canada’s star athletes at the Calgary Games in 1988, and he spoke to us about the pressure of competing in front of a home crowd.
To help Canada’s performers prepare for the pressure of Olympic competition, the not-for-profit organization Own the Podium was formed to provide and fund support structures designed to give Canadian athletes the preparation that would allow them to access their best performances in the face of Olympic pressure. Own The Podium was a spectacular success. At Vancouver, Canadian athletes won 26 medals, including a record-setting 14 gold medals, placing Canada third overall. Since that time, Canadian athletes have been ‘converting’ at a rate of around 70% and Canadians now enter Olympic Games with an expectation that they could indeed, be the best in the world.

The impact of self-awareness and communication strategies

We had always believed that self-awareness was a critical component of team performance, and there was no doubt on the subject following our work with the Canadian Women’s Olympic Hockey Team at the Vancouver Games. In 2010, the team was looking to defend its gold medal from the Turin Games four years prior. They were also preparing to face their American arch-rivals who had bested them at the world championship the year before. As the team’s mental performance coach, Third Factor Founder, Dr. Peter Jensen, was tasked with helping the team perform through the high-stakes tournament while under intense scrutiny from the home crowd. To help keep the team running like a finely tuned engine, he elected to bring in our collaboration guru, Peggy Baumgartner, to guide the team through our Self-Aware Team process. Through the program, the team was able to gain a better understanding of their tendencies – both individually and as a team under pressure. And, they leveraged that new understanding to design systems to keep communication flowing effectively when the pressure mounted. The players remember it as a challenge that was both extremely difficult, and extremely worthwhile.
With a strategy in place, the team was able to communicate and stay consistent whether things were going well or poorly. They were able to work their way through the ups and downs of Olympic competition and successfully defend their gold medal on home ice. What we learned is that when you have a high functioning team – even one that’s among the best in the world – one of the most powerful ways to further enhance their performance is to increase their self-awareness and communication skills.

The convergence of health and performance

For us at Third Factor, there was a hidden storyline we were following that was far more significant than the Olympics. One week prior to the start of the Games, Peter Jensen was with the Women’s Olympic Hockey Team in Jasper, Alberta, at their pre-Olympic camp when he received confirmation that he had throat and neck cancer.
“Peter had to keep the information from the team so as not to become an enormous distraction”
Peter had to notify the leadership at Hockey Canada and, with their blessing, continued to support the mental performance of the Women’s Olympic Hockey Team. As they headed into their most important competition of the four-year cycle, Peter had to keep the information from the team so as not to become an enormous distraction while simultaneously teaching skills, being at his best and dispensing regular doses of his usual sense of humour. Peter is currently cancer-free and maintains a crazy busy schedule delivering keynote speeches to audiences big and small around the world. Peter wrote about his experience in his own words in his whitepaper, When Health and Performance Converge: What I (re)Learned From Cancer. It’s a great read if you’re curious to learn more about how he was able to stay resilient through such a difficult time. To those of us at Third Factor, the 2010 Vancouver Games are a reminder that Peter doesn’t just teach people how to handle pressure, he lives and breathes the content. In 2002, the Canadian Women’s National Hockey Team entered the Olympic Games in Salt Lake City in an unfamiliar position: as underdogs. They had not hit their stride as a team, their confidence had taken a hit, and emotions were at risk of boiling over. In eight head-to-head games against the Americans leading up to the Olympics, Canada had lost all eight. For many players, it was hard to avoid memories from four years earlier when the team had lost to the Americans in the gold medal game. Jayna Hefford, who was playing in the first Games of her Hall of Fame career, recalls the point when the stress and emotion came to a head: “There was an intense conversation in the dressing room with the team. A lot of people had a lot to say about things we needed to do and how we were going to get better, and we realized that a lot of what was happening was the blame game.”
“We realized that a lot of what was happening was the blame game.”
Through a frank, players-only discussion the team was able to come together, but the conversation could have gone a number of different ways. It stayed on track because the team was prepared – mentally and emotionally – to have performance conversations under pressure and surface a number of issues the team needed to resolve. And that preparation turned out to be an important stepping stone to winning gold in Salt Lake City.

Training the bomb squad

Handled poorly, team communication under pressure can lead to combustion. And just like you wouldn’t get success as a bomb disposal technician going in without their toolkit, you won’t find success in communicating through tense situations if your team isn’t prepared. The advantage the women’s team had that allowed them to emerge from that conversation united was a deep awareness of their communication tendencies and systems to counteract the counterproductive ones. They had laid the foundation for performance conversations in good times so that they could happen and be productive when the difficulty hit. In other words: they had a tool kit and they knew how to use it.
“The biggest opportunity for meaningful growth is often to increase self-awareness and strengthen their ability to communicate productively when under pressure.”
We’ve worked with hundreds of teams in elite sport and business, including the last four medal-winning Canadian women’s hockey teams. One of the things we’ve learned is that when teams are already operating at a high level, the biggest opportunity for meaningful growth is often to increase their self-awareness and strengthen their ability to communicate productively when under pressure. To support this, we’ve developed a process to help teams become more aware of their tendencies, develop systems and practice performance conversations anytime. At the heart of this process is a tool called the TAIS – The Attentional and Interpersonal Styles inventory. The TAIS was developed for use by Navy SEALs and Olympic athletes, and we’ve found it to be an incredibly valuable tool for diagnosing communication challenges on all kinds of teams. When the pressure is on, when teams are in the midst of setbacks and failure, individuals will fall back on their default communication styles.

Five communication choices

The author of the TAIS, Dr. Robert Nidefer, showed that people make five choices over and over in the course of a conversation. These choices are informed by their tendencies on five dimensions.
Give up/take control – are you more likely to try to take control, or cede control to someone else? Speed up/slow down – are you more likely to force action or a decision, or encourage more thought and consideration? Extroverted/introverted – are you going to seek out others, or try to solve the problem yourself? Become quiet/express thoughts – are you going to become quiet and try to understand, or advocate for your position? Critique/express support – will you say no and become more critical, or will you say yes and express support?

Cut the right wire

Every team will have members with different tendencies. Ultimately, it’s not the tendencies that matter; it’s the level of awareness team members have of their tendencies, and the systems they put in place to leverage their strengths and weaknesses in the heat of the moment. The highest performing teams we work with take three critical steps in preparing for productive communication under any circumstances.

Acknowledge the “I” in team

Great coaches know that the phrase “there is no I in team” is a myth. Every individual makes their own contribution – and without self-awareness, people can’t adjust. That’s why the first step in your team’s communication action plan is to encourage every individual to build self-awareness across these five choices. By knowing and understanding their default tendencies, team members can begin to recognize their behaviour and course-correct when necessary for the good of the team.

Connect to the “we” of the team

It’s advantageous to know your individual tendencies, and the value is multiplied when that information is shared with everyone on the team. When you raise the waterline of team awareness, everyone can work on the same communication system. Team members can see the intent behind the behaviors their teammates exhibit. The process can be incredibly difficult; Team Canada Captain Hayley Wickenheiser called sharing her profile with her team-mates, “the most stressful part of the 4-year [Olympic] quadrennial.”

Come together as a team

Armed with knowledge of self and others, teams can come together and translate self-awareness into action. When pressure hits, if everybody on the team has the tendency to get louder, express their thoughts and try to take control of the conversation, the team can make decisions in advance to decide who’s going to take control when issues arise. By having these conversations earlier, teams can build systems to fall back on when the pressure is turned up.

Preventing detonation

The next time you’re headed into a potentially high stakes conversations, use the five choices below to carry out a short 3-step preparation exercise:

1. Plot your default tendency on each of the five scales – given your past history, where are you most likely to fall?

2. Where would you ideally like to be as you head into this specific interaction?

3. What are the gaps between your ideal and default style? What actions will you take to ensure you are at your ideal?

Repurpose the fuel for growth

We’ve said before that negative emotion is volatile fuel. Improperly handled, it can lead to combustion. Used properly, it can lead to high performance. Team communication must go beyond just staying cool during difficult times. Teams must use communication to understand and lean in to their negative emotions, uncover what the emotions are telling them, and frame it as an opportunity for growth. This is what happened with the women’s team in 2002. They prepared to have productive communication at all times, and used the tools they learned to find the opportunity for growth at a moment when it could have blown up. Jayna Hefford explains:
By understanding your individual communication style, sharing your tendencies with the team and proactively planning to address potential faults, your team can find its way through difficult times and not just safely diffuse difficult situations but find new strength and opportunity for higher performance in the process.